Plum Goodness

We make buying safer, paraben-free, phthalate-free, SLS-free skincare products online in India easy! At Plum Goodness, we believe that skincare must be kind to your skin and the environment. Our natural fragrances are made from essential oils and plant extracts with no petrochemicals or artificial ingredients.

Category
Beauty
Specialty
Socials
85
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Plum Goodness

Plum Goodness, founded in 2014 by Shankar Prasad and Prashant Parameswaran, is a cruelty-free and vegan skincare, makeup, haircare, and bodycare. Plum Goodness believes in 'good science' that combines natural ingredients with science-backed actives to deliver effective and sustainable products. The brand is committed to using only well-researched natural and active ingredients and has its own recycling program. Plum Goodness is PETA certified for being animal test-free and does not use any animal ingredients in its formulations. With a range of innovative and high-quality products, Plum Goodness offers a unique and ethical approach to skincare that delivers goodness without compromising on values.

Who Shops At Plum Goodness

Plum Goodness customers are individuals who prioritize ethical and cruelty-free skincare, makeup, haircare, and bodycare products. They value the brand's commitment to 'good science' and its focus on combining natural ingredients with science-backed actives. Plum Goodness's clientele likely consists of people who appreciate the brand's recycling program, PETA certification, and vegan formulations. These customers are looking for innovative and high-quality products that deliver effective results without compromising on their values.

What customers love about Plum Goodness

Here's what shoppers have to say:
  • Plum BodyLovin' Vanilla & Beachy Vibes Body Mist Duo is super refreshing and aloe-infused.
  • The 15% Vitamin C Face Serum with Mandarin is recommended for glowing skin, fragrance-free, and suits all skin types.
  • Plum BodyLovin' Trippin' Mimosas Shower Gel is liked by many customers.
  • The Touch-N-Go Lip & Cheek Tint is a great product.
  • The Avocado & Argan Smoothing Regime is fabulous and a must-have for many customers.
  • The Green Tea Oil-Free Moisturizer is described as an awesome product that is really good.
  • The Coconut & Peptides Strength & Shine Hair Mask is recommended for all hair types as it is 100% vegan.
Cons
  • Some customers may not enjoy the scent of the Trippin' Mimosas Shower Gel.
  • The Orchid-You-Not Body Mist is a decent product.
  • The Eye-Swear-By Kohl Kajal Combo is a vegan and cruelty-free product that is smooth and smudge-proof.
  • The 5% Niacinamide Face Serum may not be suitable for all skin types.
  • The 1% Encapsulated Salicylic Acid Foaming Face Wash may not work for all customers.
  • The 15% Vitamin C Face Serum may arrive damaged and some orders may not include free gifts.
  • The Plum BodyLovin’ Glitz Worth It Eau De Parfum may not be as luxurious as expected and the normal perfume range may have better longevity and fragrance.

Plum Goodness's Shipping Policy

Plum Goodness only ships to Indian zip codes. However, if you are located outside India and would like to purchase Plum products, you can contact their customer service team via email to explore possible shipping options. The brand offers free shipping on all orders above a minimum amount, which is subject to change. They also provide cash-on-delivery to many locations at no additional charge. Orders received before 1 PM are shipped the same day, while those received after 1 PM are shipped the next working day. Transit time to locations varies depending on courier loads, local conditions, and other factors, but Plum estimates a 2-4 day transit time in most cases. The brand only ships through reputable courier agencies to ensure fast and safe delivery. While they strive to ship all items together, this may not always be possible due to product availability or characteristics. Each order may only be shipped to a single destination address specified at the time of payment. If a product is not in good condition or the packaging is damaged, customers can refuse delivery and contact Plum's customer service team for a replacement. All items, including gifts, are shipped with an invoice mentioning the price, as per Indian tax regulations. Plum Goodness tries to accommodate special requests, but they cannot guarantee that these requests will be fulfilled by their courier partners.

Plum Goodness's Return Policy

Plum Goodness has a simple and hassle-free return policy for dissatisfied customers. Products must be returned within 7 days of receipt and only if less than 1/3rd of the product has been used, with the original packing materials for safe transit. The return policy does not apply to free gifts and promotional merchandise.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
91
/
100
This brand offers products that are on the pricey side.
Target Audience

Ethical, vegan, innovative

Stereotype

Ethical

Pricing Rating
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Sustainability Score
90
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100
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Quality Score
85
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100
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DTCetc Score
91
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100
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Plum Goodness on Socials

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