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Rare Beauty

https://www.rarebeauty.com/

Rare Beauty is a new beauty brand founded by Selena Gomez. The company's mission is to celebrate diversity and inclusivity, and to empower people to feel beautiful in their own skin.

Category
Beauty
Specialty
Cosmetics
Makeup
Skin Care & Makeup
Socials
90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Celebrity Endorsed
Creator Led
Cruelty Free
Diverse Brand
Influencer Approved

DTCetc’s Take

About Rare Beauty

Rare Beauty, founded by Selena Gomez in 2020, is a beauty brand that aims to break down unrealistic standards of perfection and promote self-acceptance. Located in the United States, Rare Beauty offers a range of makeup products that are designed to make customers feel good in their own skin, without hiding their unique features. The brand believes in celebrating individuality and redefining what beautiful means. Rare Beauty creates a safe and welcoming space in the beauty industry that supports mental well-being and embraces diversity across age, gender identity, sexual orientation, race, cultural background, physical or mental ability, and perspective. With a focus on authenticity, positivity, and transparency, Rare Beauty nurtures a caring and respectful community while building meaningful connections and relationships. Embracing the beauty of imperfections, Rare Beauty is more than just a beauty brand - it is a movement that encourages everyone to embrace their own uniqueness.
More about Rare Beauty ->

Who Shops At Rare Beauty

Customers who would find Rare Beauty useful are those who are looking for makeup products that promote self-acceptance and celebrate individuality. These customers value authenticity, positivity, and transparency in the brands they support. When making a purchase, these customers are likely looking for products that allow them to express their unique beauty without conforming to unrealistic standards of perfection. They want makeup that enhances their natural features and makes them feel good, rather than hiding or altering their appearance. Rare Beauty aligns with these customers' values because it encourages them to embrace their own uniqueness and promotes self-acceptance. The brand aims to create a safe and welcoming space in the beauty industry that supports mental well-being and inclusivity across various identities and perspectives. By championing authenticity and positivity, Rare Beauty empowers customers to feel confident and comfortable in their own skin.
More about Rare Beauty ->

What customers love about Rare Beauty

Here's what shoppers have to say:
  • Exciting makeup brand with a fantastic message!
  • The products are of good quality and have insane pigment.
  • The blushes last a long time due to the high pigment.
  • Ordering from the brand or external sites is easy and the products are always satisfying.
  • The highlighter is a favorite among customers.
  • The liquid blush is long-lasting, highly pigmented, and easy to blend.
  • The mental health message behind the brand is appreciated.
  • The packaging design of the soft pinch liquid blush is unique and appealing.
  • Customers love the brand and hope for easier access to the products in their country.
Cons
  • The brand has a history of sending incorrect orders and not responding to customer inquiries
  • Customers have reported unhelpful and unresponsive customer service
  • Refunds are often delayed and communication regarding the process is lacking
  • Customers have experienced poor and dismissive customer service
  • Some orders have been canceled without explanation and customer service has been unhelpful in resolving the issue

Rare Beauty's Shipping Policy

Rare Beauty processes and ships orders Monday through Friday, excluding major holidays. Once an order is placed, it generally takes 1-3 business days for the brand to process and pack the items. For customers within the 48 contiguous states, shipping typically takes an additional 3-5 business days. However, if the shipping address is outside the contiguous United States, such as Alaska, Hawaii, Puerto Rico, or the Virgin Islands, shipping can take longer, approximately 6-8 business days. For customers with PO Box addresses, delivery usually takes 6-8 business days. For APO, FPO, and U.S Territories, the shipping time is approximately 45 days. It is important to note that these shipping times are estimates and cannot be guaranteed. The brand's shipping policy does not mention any specific shipping prices, costs, or deals for purchases over a certain price.
More about Rare Beauty ->

Rare Beauty's Return Policy

Rare Beauty offers a return policy for customers who are not satisfied with their order. Customers have 30 days from the date of purchase to return their products and receive a refund. However, it is important to note that shipping fees will not be refunded. Pre-paid shipping labels are not provided for U.S. territories and APO/FPO addresses. To initiate a return, customers must follow the instructions provided by Rare Beauty. It is not specified how long it takes for the company to process a return. There is no information available regarding any restrictions on returning specific items.
More about Rare Beauty ->
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
78
/
100
This brand offers products that are on the pricey side.
Target Audience

Young, diverse, empowered

Stereotype

Trendy

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Sustainability Score
90
/
100
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Quality Score
90
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100
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DTCetc Score
78
/
100
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What The Experts Say...

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Rare Beauty on Socials

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Rare Beauty (@Rare Beauty) • Instagram photos and videos

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