Rare Beauty
www.rarebeauty.com/Rare Beauty is a new beauty brand founded by Selena Gomez. The company's mission is to celebrate diversity and inclusivity, and to empower people to feel beautiful in their own skin.
In the wild
About Rare Beauty
Rare Beauty is a makeup brand founded by Selena Gomez that aims to break down unrealistic standards of perfection. The brand focuses on makeup designed to feel good to wear while embracing individual uniqueness rather than conforming to external beauty standards.
Who Shops At Rare Beauty
Rare Beauty is for people who want makeup that celebrates their individuality rather than hiding what makes them unique.
What Customers Love About Rare Beauty
- Makeup formulated to feel good to wear
- Founder mission focused on embracing uniqueness and stopping self-comparison
- Products designed without hiding individual features
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Rare Beauty’s Shipping Policy
U.S. orders take 1-3 business days to process and pack, then 3-5 business days to ship to the 48 contiguous states. Shipping takes 6-8 business days to Alaska and Hawaii, or 12-14 business days to Puerto Rico and Virgin Islands.
Rare Beauty’s Return Policy
Products can be returned within 30 days of order placement for a refund, though shipping fees are not refunded. Returns are only available for U.S. residents.
What customers say about Rare Beauty
The Soft Pinch Liquid Blush is a near-universally loved bestseller praised for its lightweight, buildable, long-wearing color, with the main caveat that its intense pigment demands a light hand.
Customers love
- Applies easily and wears evenly throughout the day
- Silky texture that glides on and blends smoothly
- Long-lasting, comfortable wear that stays in place
- Highly pigmented so a tiny amount delivers strong color payoff
- Lightweight, natural flush that doesn't feel cakey
Things to consider
- So pigmented that overapplying is easy — needs a very small amount
- Sets quickly, so it must be blended fast before it grips
Summarized from verified customer reviews. Ratings and reviews belong to Rare Beauty on-site product reviews (Soft Pinch Liquid Blush.
Popular Products at Rare Beauty
Blot & Glow Blotting Paper Refill
Dry Brush Cleaner
Always an Optimist Pore Diffusing Primer Mini
Always An Optimist Illuminating Primer Mini
Always an Optimist 4-In-1 Mist Mini
bahay kubo x Rare Beauty Headband
Brow Harmony Precision Pencil
Brow Harmony Tinted Flexible Lifting Gel
Always an Optimist Weightless Eye Primer
Always an Optimist Soft Radiance Setting Powder
Rare Beauty on Instagram
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