HAUS LABS

HAUS LABS is a vegan and cruelty-free cosmetics company founded by Lady Gaga in 2019. It offers a wide collection of makeup products to beauty lovers and beginner makeup artists, and emphasizes self-love and acceptance for everyone. It has been featured in prominent media outlets like Cosmopolitan, Vogue and Harper's Bazaar.

Category
Beauty
Specialty
Socials
95
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About HAUS LABS

HAUS LABS is a vegan and cruelty-free cosmetics company founded by Lady Gaga in 2019. It provides makeup products for beauty lovers and beginner makeup artists, and has been featured in prominent media outlets like Cosmopolitan, Vogue, and Harper’s Bazaar. The company emphasizes the importance of self-love and acceptance, and Gaga herself says that it’s a brand for anyone and everyone. HAUS LABS offers a wide collection of makeup products, financing options, free international shipping, and a generous returns policy.

Who Shops At HAUS LABS

HAUS LABS is a brand that emphasizes self-expression through makeup and offers cruelty-free and vegan products. It is suitable for anyone looking to transform their makeup looks, regardless of their level of experience, and is especially appealing to those who prioritize cruelty-free and vegan products.

What customers love about HAUS LABS

Here's what shoppers have to say:
  • Gaga has done an excellent job with this brand, with a great extension into other products that are both shade inclusive and well-marketed.
  • The colors are highly pigmented and long-lasting.
  • The triclone skin tech foundation feels like a tinted moisturizer and absorbs like skincare.
  • The coverage is medium buildable and can be sheered out with primer or luminizer.
  • The formula is innovative and the price is fair for the quantity.
  • The foundation looks the same all day, with no dry patches, dull spots, or cracked lines.
  • The finish is natural and velvety-soft to the touch.
Cons
  • The quality of some products may not meet expectations
  • Some customers may find the prices too high for the value received
  • The brand's product range may not be suitable for all skin types and tones

HAUS LABS's Shipping Policy

HAUS LABS offers free shipping for orders over $50 in the US and over $75 for international customers. For domestic orders, customers have the option of US Standard (5-7 business days) for $6, Express (2 business days) for $13, or Next-Day (1 business day) for $26. For international orders, customers can choose Standard (up to 15 business days) for $13. All orders are shipped through DHL, and international customers are responsible for customs fees. Some countries, including Canada, the EU, Australia, and Switzerland, may have duties and taxes included at checkout.

HAUS LABS's Return Policy

HAUS LABS offers a 30-day return policy for unopened and unused items. To initiate a return, customers must contact the support team via email with the order number, reason for the return, and the items they are returning. Once the company receives the item(s), they will refund the customer's original payment method, excluding the shipping cost. Customers are responsible for return shipping fees and exchanges are only available for products of equal value. Unfortunately, exchanges are not available for international customers and there is no specified processing time for returns.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
85
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100
This brand offers products that are on the pricey side.
Target Audience

Beauty lovers

Stereotype

Cruelty-free enthusiast

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
95
/
100
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DTCetc Score
85
/
100
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HAUS LABS on Socials

View this profile on Instagram

HAUS LABS (@HAUS LABS) • Instagram photos and videos

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