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Beauty — Eco-conscious

Milk Makeup

Milk Makeup is a high-quality, cruelty-free, vegan makeup and skincare brand founded in 2014 in NYC. It's renowned for its innovative products, such as the KUSH Lip Balm, and has gained a significant following on social media, including Billie Eilish. It has won numerous awards, and its Made in the USA products are formulated without sulfates, formaldehyde, parabens, mineral oil, or talc.

milkmakeup.com ↗ ★★★★★ 4.3 via Yotpo
Milk Makeup
DTCetc Score
84
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

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The story

Milk Makeup is a high-quality makeup and skincare brand founded in 2014 in New York City. It is cruelty-free, paraben-free, and 100% vegan, and is renowned for its innovative products, such as the KUSH Lip Balm. It has gained a significant following on social media and has been praised by many news and entertainment outlets, including Billie Eilish who used only Milk Makeup products for her 2020 Grammy Awards look. Milk Makeup has won numerous awards, including being one of the 2016 Teen Vogue Beauty Game-Changers and multiple Allure Best of Beauty awards. Its Made in the USA products are formulated without sulfates, formaldehyde, parabens, mineral oil, or talc. It offers Afterpay as an alternative payment method, but does not provide international shipping.

Who shops at Milk Makeup

Milk Makeup is an inclusive brand suitable for all genders, ages, ethnic backgrounds, and abilities. The company strives to have varied shade ranges for all skin makeup products, although there is always room for improvement.

Milk Makeup
100%
Direct-to-consumer
Beauty
Category
03

The DTCetc bottomline

84
/100
Overall score
Quality90
Sustainability90
Value for money70
Category
Beauty
Style
Eco-conscious
04

What customers say

4.3 Summarized from verified reviews via Yotpo

"This primer changed my mind. I looove using last to bring life back to my skin"

Milk Makeup earns strong praise for effective primers, concealers, and mascaras with excellent staying power, though color range limitations and occasional shipping issues are mentioned.

Customers love
Primers and setting sprays deliver all-day wear, especially for oily/combination skin
Concealers and skin tints provide buildable, natural-looking coverage that blurs pores
Fast shipping and attractive, aesthetic packaging enhance the customer experience
Things to consider
Limited color options across product range
Occasional order fulfillment issues reported
1,656
Verified customer reviews via Yotpo
19
Products tracked by our nightly sync
1
Head-to-head face-offs published
05

Popular products

Shop the range ↗

Milk Makeup shipping policy

Free shipping over $30

Milk Makeup only ships to the US. Domestic orders are processed and delivered within 4 business days, with the option of UPS ground shipping for a flat rate of $8. Free shipping is available for orders over $30. For Hawaii and Alaska, UPS ground shipping is available for a flat rate of $25 for orders over $50, or $33 for orders under that amount.

Milk Makeup return policy

90-day return window

Milk Makeup offers a customer satisfaction guarantee, allowing customers to return any unopened merchandise within 90 days of purchase. To initiate a return or exchange, customers should contact the customer service team. No items are excluded from being returned, and the company does not specify how long it takes to process a return.

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