Milk Makeup

Milk Makeup is a high-quality, cruelty-free, vegan makeup and skincare brand founded in 2014 in NYC. It's renowned for its innovative products, such as the KUSH Lip Balm, and has gained a significant following on social media, including Billie Eilish. It has won numerous awards, and its Made in the USA products are formulated without sulfates, formaldehyde, parabens, mineral oil, or talc.

Category
Beauty
Specialty
Socials
90
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Milk Makeup

Milk Makeup is a high-quality makeup and skincare brand founded in 2014 in New York City. It is cruelty-free, paraben-free, and 100% vegan, and is renowned for its innovative products, such as the KUSH Lip Balm. It has gained a significant following on social media and has been praised by many news and entertainment outlets, including Billie Eilish who used only Milk Makeup products for her 2020 Grammy Awards look. Milk Makeup has won numerous awards, including being one of the 2016 Teen Vogue Beauty Game-Changers and multiple Allure Best of Beauty awards. Its Made in the USA products are formulated without sulfates, formaldehyde, parabens, mineral oil, or talc. It offers Afterpay as an alternative payment method, but does not provide international shipping.

Who Shops At Name

Milk Makeup is an inclusive brand suitable for all genders, ages, ethnic backgrounds, and abilities. The company strives to have varied shade ranges for all skin makeup products, although there is always room for improvement.

What customers love about Milk Makeup

Here's what shoppers have to say:
  • Milk Makeup provides easy to use, “effortless” makeup products. Popular products include the glow oils, sunshine oil, and watermelon brightening mask. The lash primer + Kush mascara is also a great combo for droopy lashes.
  • The Hydro Grip Primer is a good product that provides moisture to the skin and doesn’t contain any parabens.
  • Milk Makeup has a range of stick products, such as the flex foundation stick, lip + cheek stick, kush lip balm, and cooling water stick.
  • Milk Makeup is cruelty free and vegan.
  • The Hydro Grip Primer works nicely on foundations that have issues lasting long or fading.
Cons
  • The effectiveness of the Hydro Grip Primer is questionable.
  • Some products may not meet expectations, including the kush lip glaze, kush triple brow pen, and blur stick.
  • The primer may not work for everyone.

Milk Makeup's Shipping Policy

Milk Makeup only ships to the US. Domestic orders are processed and delivered within 4 business days, with the option of UPS ground shipping for a flat rate of $8. Free shipping is available for orders over $30. For Hawaii and Alaska, UPS ground shipping is available for a flat rate of $25 for orders over $50, or $33 for orders under that amount.

Milk Makeup's Return Policy

Milk Makeup offers a customer satisfaction guarantee, allowing customers to return any unopened merchandise within 90 days of purchase. To initiate a return or exchange, customers should contact the customer service team. No items are excluded from being returned, and the company does not specify how long it takes to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
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100
This brand offers products that are on the pricey side.
Target Audience

Young, trendy, diverse

Stereotype

Eco-conscious

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
84
/
100
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Milk Makeup on Socials

View this profile on Instagram

Milk Makeup (@Milk Makeup) • Instagram photos and videos

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