The best in
self help.
9 direct-to-consumer self help brands, ranked by DTCetc score — led by Prima CBD Skincare. How we score →
The podium
Top self help brands, ranked by DTCetc score
About this list
Whether you have trouble sleeping, back pain, or are just working on personal growth, these DTC self help companies are here to equipt you with all the tools you need. These brands use science, psychology, journaling, and your personal information to help you conquer your struggles. Popular brands include Sounds True that is the leading publisher of personal growth audio programs in the United States and Apollo Neuro that is a tool that goes right on your wrist to help you navigate your “fight or flight” response in everyday situations.
Every brand here is scored on quality, sustainability and value — the ranking updates as brands evolve. How we score →
What is the best DTC self help brand?
Prima CBD Skincare tops our self help ranking with a DTCetc score of 92/100, based on quality, sustainability and pricing.
How many DTC self help brands does DTCetc cover?
We track 9 direct-to-consumer self help brands, each scored and ranked on quality, sustainability and price.
What are the most affordable self help brands?
Intelligent Change, Klora, ASYSTEM carry the lowest price tiers in our self help ranking.
What are the most sustainable self help brands?
Prima CBD Skincare, Heights, Klora lead this list on our sustainability score.