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Beauty — Gen-z

Florence By Mills

Florence By Mills is a natural, clean beauty brand founded by Millie Bobby Brown. Our mission is to redefine beauty on our own terms and provide eco-conscious makeup and skincare products that are free of phthalates, parabens, and sulfates. We are cruelty-free and vegan, and donate to the Olivia Hope Foundation.

DTCetc Score
78
out of 100
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The story

Florence by Mills is a beauty and fashion brand by Millie Bobby Brown. The brand offers skincare products, fashion apparel, bags and luggage, coffee, eyewear, and pet products.

Who shops at Florence By Mills

The brand is for consumers interested in beauty, fashion, and lifestyle products.

100%
Direct-to-consumer
Beauty
Category
02

The DTCetc bottomline

78
/100
Overall score
Quality90
Sustainability90
Value for money40
Category
Beauty
Style
Gen-z
03

What customers say

Customers love
  • Offers skincare products clinically proven to improve skin's barrier in 15 minutes
  • Carries fashion pieces with western details and vintage-inspired fits
  • Collaborates with premium brands like DELSEY PARIS for travel products

Florence By Mills shipping policy

Florence By Mills offers worldwide shipping, with customers outside of Australia, Canada, and the UK responsible for any extra duties and taxes. Domestic orders take 4-8 days to process, and can take 4-30 days to arrive. Tracked shipping ranges from $6-$26, but is free for orders over $35. International orders take 4-8 days to process, and can take 4-30 days to arrive. Tracked shipping ranges from $6-$26, but is free for orders over $35.

Florence By Mills return policy

14-day return window

Florence By Mills does not offer returns or refunds, but will replace defective items if contacted within 14 days. No returns are accepted. There is no time limit for processing returns. All sales are final and no items can be returned.

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