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ITEM Beauty
ITEM Beauty is a clean, cruelty-free makeup and skincare brand founded by TikTok star Addison Rae Easterling and Madeby Collective. It features science-driven ingredients, free of harmful ingredients, and offers a tight and potent collection of makeup and skincare at affordable prices.
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DTCetc’s Take
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ITEM Beauty is a clean, affordable and cruelty-free makeup brand founded by TikTok star Addison Rae Easterling and Madeby Collective. The brand's range includes skincare and makeup products, and it has been featured by various notable media sources. ITEM Beauty products are free of harmful ingredients and contain natural and effective science-driven ingredients. The brand offers a tight and potent collection of makeup and skincare, with affordable prices and free shipping on orders over $25. It also offers Afterpay on orders over $35 and has received great customer reviews. However, there are limited color ranges on all products and no international shipping.
Gen-Z customers who prioritize clean and cruelty-free beauty products would find ITEM Beauty useful. These customers are typically conscious of the ingredients in their skincare and makeup products and prefer natural and science-driven ingredients. They also value affordability and accessibility, which ITEM Beauty offers with its affordable prices and free shipping on orders over $25.
Additionally, Gen-Z customers are often socially conscious and care about the impact of their purchases on the environment and animals. ITEM Beauty aligns with these values by being a cruelty-free brand that does not use harmful ingredients in its products.
Overall, ITEM Beauty is a great option for Gen-Z customers who prioritize clean, affordable, and cruelty-free beauty products that align with their values.
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Here's what shoppers have to say:
- ITEM Beauty's lip gloss has a great formula that stays glossy, not sticky, for a while.
- ITEM Beauty's brow pencil and contour have great shades and formula.
Cons
- The product line of ITEM Beauty is limited in terms of variety.
- Some customers may find the shades of ITEM Beauty's lip gloss to be too limited.
ITEM Beauty does not ship internationally, so customers outside of the US will not be able to make purchases from the brand. For US customers, orders placed by 11 am EST will be processed the same day, while orders placed after that will be processed the next day. Processing will take two business days. Customers will receive free shipping on orders over $25, while orders under $24 will be charged a shipping fee of $5.
ITEM Beauty accepts returns 30 days after receiving an order. To make a return, customers must request a return on the company's website, attach the provided return label to the original box, and pay a $5 return shipping fee. The company does not accept exchanges. Processing time for returns is not specified. No items are ineligible for returns.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience
Young adults
Stereotype
Gen-z
Pricing Rating
$
$
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$
$
$
$
$
$
$
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Sustainability Score
90
/
100
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Quality Score
90
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100
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DTCetc Score
84
/
100
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