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Beauty — Minimalist

Glossier

At Glossier, we believe beauty should be easy and enjoyable. We're creating the new beauty essentials: a simple skincare routine and an easy-to-use foundation for everyday skin. We also believe that the way to make lives better is to focus our efforts on ourselves. After all, isn't that where it starts? We contribute 10% of all sales to causes like environmental protections, education, and more. Plus we have free shipping both ways!

www.glossier.com ↗ ★★★★ 3.9 via Yotpo
Glossier
DTCetc Score
88
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Glossier is a direct-to-consumer beauty brand offering shipping to multiple countries including the US, Canada, Australia, Europe, and Brazil.

Who shops at Glossier

Glossier is a brand that caters to those who want a natural beauty look. Its target audience is Gen-Z and millennials, but its products are suitable for all ages. The brand offers subtle makeup products that provide a “no-makeup” look.

Glossier
100%
Direct-to-consumer
Beauty
Category
03

The DTCetc bottomline

88
/100
Overall score
Quality95
Sustainability90
Value for money60
Category
Beauty
Style
Minimalist
04

What customers say

3.9 Summarized from verified reviews via Yotpo

"i couldn't find another everyday lip balm/gloss to replace what the original balm dotcom did for me"

Glossier products are beloved for quality and aesthetics, but customer service and fulfillment issues occasionally disappoint.

Customers love
Signature products like Balm DotCom, Boy Brow, and skin tint are highly praised
Store experience is immersive and staff are friendly and helpful
Fast shipping and responsive customer service when issues arise
Things to consider
Packaging defects: print rubs off, boxes arrive crushed or torn
Inconsistent order fulfillment: missing promised items like pink pouches and stickers
Slow shipping and lack of communication on delayed orders
Perfume scent doesn't last long for the price
5,794
Verified customer reviews via Yotpo
20
Products tracked by our nightly sync
2
Head-to-head face-offs published
05

Popular products

Shop the range ↗

Glossier shipping policy

Free shipping over $40

Free standard shipping on orders $40+ in the US, $60 CAD+ in Canada, $110 AUD+ in Australia, €65+ in Europe, and R$670+ in Brazil for express shipping.

Glossier return policy

30-day return window

All returns must be processed within 30 days of receiving the order. Eligible orders can be returned via self-service through the account page, or customers can contact gTEAM@glossier.com or visit a store with their order number.

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