Glossier

At Glossier, we believe beauty should be easy and enjoyable. We're creating the new beauty essentials: a simple skincare routine and an easy-to-use foundation for everyday skin. We also believe that the way to make lives better is to focus our efforts on ourselves. After all, isn't that where it starts? We contribute 10% of all sales to causes like environmental protections, education, and more. Plus we have free shipping both ways!

Category
Beauty
Specialty
Socials
95
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Celebrity Endorsed
Female Founder
Retail Locations

DTCetc’s Take

About Glossier

Glossier is a beauty brand founded by Emily Weiss in 2010. It offers natural-looking makeup and skin and body care products designed to enhance a person's natural beauty. It has gained a cult following and has been praised by various magazines such as Glamour, Forbes, and Time Magazine. It has a wide range of skin, body, and makeup products that are cruelty-free and ethically sourced. It also has a blog, Into the Gloss, which provides makeup, skincare, and hair care tips. It has a 30-day return policy and free returns.

Who Shops At Name

Glossier is a brand that caters to those who want a natural beauty look. Its target audience is Gen-Z and millennials, but its products are suitable for all ages. The brand offers subtle makeup products that provide a “no-makeup” look.

What customers love about Glossier

Here's what shoppers have to say:
  • Products provide a natural feel of makeup, with sleek packaging that makes users feel bougie.
  • Products have few misses, with favorites such as the Milky Jelly Cleanser and Boy Brow.
  • Website is easy to use and ordering is straightforward.
  • Products come in cute packaging and with testers and stickers.
  • Shipping is quick and customers can opt in or out of getting the pink pouch.
  • Products provide light and clean coverage, with a “no makeup, makeup look”.
  • Variety of products suitable for makeup novices and regular users.
  • Perfume has a unique smell.
Cons
  • The products may not work for everyone, as they are designed for a specific type of skin or style.
  • The prices may be higher than some customers are willing to pay for the quality of the products.
  • The packaging may not be as sturdy or practical as some customers would like.

Glossier's Shipping Policy

For domestic orders in the US, Glossier offers free shipping for orders over $30 and standard shipping takes 5-7 business days. Rush or express shipping can take between 2-3 days, but is currently unavailable due to COVID-19. For international orders, Glossier ships to the UK, Canada, Ireland, Sweden, Denmark, and France. Standard shipping times are 3-5 business days for the UK, 5-10 business days for Canada, 5-7 business days for Ireland and France, and 6-8 business days for Sweden and Denmark. Next business day shipping in the UK can take 1-2 days, but rush/express shipping is currently unavailable.

Glossier's Return Policy

Glossier's return policy allows customers to return an item within 30 days of purchase. To initiate a return, customers must contact Glossier's team via email and include their order number. Refunds to credit cards can take between 5-10 business days to process. Non-refundable items include any items purchased with a discount code or items purchased through a third-party retailer.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
88.33333333333333
/
100
This brand offers products that are on the pricey side.
Target Audience

Gen-Z, Millennials

Stereotype

Minimalist

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
95
/
100
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DTCetc Score
88.33333333333333
/
100
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Glossier on Socials

View this profile on Instagram

Glossier (@Glossier) • Instagram photos and videos

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