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Blume
Blume is a skincare and period care brand that prioritizes natural ingredients, environmental sustainability, and social empowerment. With a dedication to demystifying topics like acne and periods, Blume aims to shift the narrative towards healthy skin over perfection.
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Blume is a skincare and period care brand founded by sisters Taran and Bunny. Their mission is to create a safe space for the next generation to learn, grow, and become their best, naturally brave selves. Blume believes in gentle and healthy ingredients that are good for the body and the environment, unlike many other brands that use harmful chemicals. They also support the organization Days for Girls, which provides education and access to safe resources for girls around the world. Blume's products are designed to make self-care easier and healthier, while destigmatizing normal things like acne, puberty, periods, and sex ed. They aim to shift the narrative away from perfect skin and towards healthy skin.
Blume appeals to a younger, conscientious demographic seeking self-care products that prioritize natural ingredients, environmental sustainability, and social empowerment. These customers appreciate the brand's dedication to demystifying topics such as acne, puberty, and periods while promoting healthy skin over perfection. Blume's clientele values both the eco-friendly, gentle formulations and the company's support for global initiatives like Days for Girls.
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Here's what shoppers have to say:
- The Meltdown Oil and Whirl Moisturizer have helped improve acne-prone skin and provide a great addition to morning and night routines.
- The Meltdown Oil is fresh, feels amazing, and is convenient to carry around.
- The Meltdown Oil has had a significant positive impact on dry and acne-prone skin.
- The Blume products are perfect for sensitive skin and make it feel soft.
- The Meltdown Oil and Milky Fade Serum have helped fade acne scars and improve acne healing time.
- Blume products have helped improve skin for those with sensitive and combination skin types.
- The Meltdown Oil has been effective in reducing breakouts and improving skin texture and appearance.
Cons
- The effectiveness of the acne treatment and oil for acne prone skin is questionable.
- The Milky Fade product may not work well for all types of scars.
- The inclusion of chamomile in the product may cause allergic reactions for some individuals.
- There have been issues with product delivery for some customers.
- The scent of the product may not be appealing to everyone.
- The oil may not be suitable for all skin types and may cause more breakouts for some customers.
- The products may be considered pricey for the amount received.
Blume shipping costs $4 for US orders and $15 for Canadian orders. Blume ships to all states in the US and across Canada, including PO boxes. They use UPS or Canada Post as their shipping carriers and do not charge any duties or taxes at delivery. They do not offer expedited shipping at this time. Blume allows customers to change their shipping address by logging into their profile, and they also offer gift shipping.
Blume offers a 30-day return policy for their products. Refunds will be issued for the full price paid at checkout, minus original shipping charges. Pads and tampons are final sale and cannot be returned. Customers can expect their refund to process within 5-7 business days. If a customer receives the wrong product, they should contact Blume's customer service team for assistance.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
76
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100
This brand offers products that are on the pricey side.
DTCetc Score
73
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100
This brand offers products that are on the pricey side.
Target Audience
Conscientious, eco-friendly, youthful
Stereotype
Eco-conscious
Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
76
/
100
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DTCetc Score
73
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100
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