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Bevel
Bevel is committed to providing men with the products and tools to improve their appearance, grooming, and their lives. Our shaving system provides value and a unique, comfortable shaving experience. We recently launched Bevel Shave, Skin, Hair & Beard products that reduce irritation, moisturize skin, exfoliate and leave you polished.
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DTCetc’s Take
Popular Products
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Bevel is a men's health and grooming brand founded in 2013 by Tristan Walker with the goal of providing quality shaving products for people of colour without causing skin irritation or razor burn. The brand offers a wide range of products including shaving systems, body, hair and skin products, as well as instructions and tutorial videos. Bevel has received high praise from customers and celebrities alike, and has been recognized as one of GQ's 2016 Grooming Award winners. The brand is committed to hiring a diverse workforce and offers a 30-day money back guarantee, as well as a rewards program for discounts.
Sophisticated customers who prioritize quality and value diversity in their purchasing decisions would find Bevel useful. These customers are likely looking for a brand that offers high-quality grooming products that cater to their specific needs, without causing skin irritation or razor burn. They value diversity and inclusivity, and appreciate a brand that is committed to hiring a diverse workforce. Bevel aligns with these customers' values by offering a wide range of products that cater to people of colour, as well as a commitment to diversity in their hiring practices. Additionally, Bevel's tutorial videos and instructions demonstrate a commitment to educating customers on proper grooming techniques, which sophisticated customers appreciate. Overall, Bevel is a brand that offers quality products and aligns with the values of sophisticated customers who prioritize diversity and inclusivity in their purchasing decisions.
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Here's what shoppers have to say:
- Bevel's products are of a high quality, with a luxurious feel, and at a great price point.
- The overall look of the brand is attractive and the products work well.
- Bevel's mission and marketing made customers feel seen and heard.
- Bevel's single-blade razors and shave cream products are effective and customers felt good about using them.
Cons
- The product did not meet my expectations
- The customer service experience was lacking
- The pricing seemed too high for the quality of the product
Bevel ships to the United States, American overseas territories, and Canada. For domestic shipping in the United States, customers can choose between Standard delivery in 3-5 business days for $7.83, or Express delivery in approximately 2 business days for $10.26. For international customers in Canada, overseas shipping costs $9.95, with deliveries taking an estimated 3-5 business days. In the previous subscription package, customers only paid for shipping on the first order, but it is unknown if that will remain the same in the upcoming shave club option.
Bevel offers a 30 day money back guarantee on orders from their site. Customers have 30 days from the date of purchase to return any items for a full refund. It is currently unknown what the cancellation process will be for subscriptions. Returns are processed within 7-10 business days of the company receiving the item. Items that have been opened or used cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
95
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100
This brand offers products that are on the pricey side.
DTCetc Score
85
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100
This brand offers products that are on the pricey side.
Target Audience
Men of Color
Stereotype
Sophisticate
Pricing Rating
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Sustainability Score
90
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100
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Quality Score
95
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DTCetc Score
85
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100
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Dollar Shave Club
Dollar Shave Club is a monthly service for everything you need in the bathroom – from razor blades to grooming products. Having trouble deciding exactly what products you need? We've picked our five best-sellers and bundled them into The Humble Twin. You don't have to have any subscription experience to try this club, just an empty bathroom cabinet!
Speciality
Athena Club
Athena Club is a sustainable self-care brand founded in 2017 by Allie Griswold, Maria Markina, and Charles Desmarais. We offer all-natural, clean, and sustainable products such as razors, tampons, body lotions, and supplements that are free of synthetics, additives, and harsh substances. We are committed to sustainability and ethical sourcing and have donated over 1 million period products to those in need.
Balls Trimmer
Balls, a family-owned brand, has revolutionized men's grooming with their ceramic anti-nick blades and SackSafe guard trimmer. Their line of lotions and washes enhance the experience, and their 24/7 customer support team is always available. Join Balls in breaking the taboo around men's grooming.
Speciality
Billie Razors
Billie is a women-first body care brand that offers top-quality essentials designed to support women's routines and choices without reinforcing harmful body norms. Their mission is to undo unfair social pressures and empower women worldwide through meaningful donations to women-first organizations and nonprofits.
Speciality
Estrid
Estrid is the razor brand for those who want to shave with a purpose. Their stainless steel razor is cruelty-free and made to last a lifetime, while their mission challenges gender-based discriminatory pricing.
Speciality
Estrid Razor
Estrid Razor is a European razor brand founded in 2019 by Amanda Westerbom, Ben Eliass, and Alan Aygun. Their mission is to make shaving comfortable, affordable, and eco-friendly with high quality, vegan products, recyclable packaging, and climate compensation. They partner with Women for Women International, donating 1% of profits to female survivors of war. Estrid has been praised for their quality and affordability, making them a popular choice for a comfortable, eco-friendly shave.
Speciality
Flamingo
Flamingo is a personal care brand that takes body care seriously. Their high-quality products are designed to support women's personal care routines and help them show up as themselves in public. With years of experience and expertise, Flamingo is perfect for customers who prioritize personal care and value investing in themselves.
Speciality
Fur
Fur Oil is an all-natural, full-body skin and hair treatment brand founded in 2014 by best friends Laura Schubert and Lillian Tung. Their facial-grade, vegan, cruelty-free, and non-toxic products have been dermatologically and gynaecologically tested, and have been praised by Emma Watson. Fur Oil is committed to inclusivity, offering a personalized product quiz and rewards for membership.
Hanni
Hanni offers a range of gentle and hydrating razors that provide a smooth and satisfying shaving experience without razor burn, irritation, or ingrown hairs. Say hello to Hanni smooth.
Speciality
Harry's
Harry's mission is to redefine the way men shop for and maintain their grooming products. They have always been a brand that has been innovative with taking care of men's shaving routines since 2013 when they first launched. Their new retail stores are just another example of the innovation and newness that Harry's has brought to men's grooming products.
Speciality
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