Axiology

Axiology offers a range of high-quality lipsticks made with clean, ethically sourced ingredients. Their commitment to sustainability and fighting plastic waste makes them a guilt-free beauty choice.

Category
Beauty
Socials
83
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Organic
Cruelty Free

DTCetc’s Take

About Axiology

Axiology is a vegan and cruelty-free beauty brand founded in 2013 by Ericka, who was inspired to create her own lipstick after discovering that her makeup had been tested on animals. Axiology offers a range of high-quality lipsticks that are made with clean, ethically sourced ingredients. In 2022, Axiology made the commitment to become 100% plastic-free, and all of their packaging is made from island trash and is 100% recyclable. Axiology is dedicated to fighting the beauty industry’s massive plastic waste problem and partners with a women’s cooperative in Bali to turn paper trash into beautiful packaging. With Axiology, customers can feel good about their beauty routine while also making a positive impact on the planet.

Who Shops At Name

Axiology is a brand that caters to customers who are looking for vegan and cruelty-free beauty products that are also environmentally friendly. These customers prioritize sustainability and ethical sourcing and are conscious of the impact of plastic waste on the environment. Axiology's commitment to being 100% plastic-free and using recycled materials aligns with these values.

What customers love about Axiology

Here's what shoppers have to say:
  • The brand has a narrow niche but is doing an amazing job with their lipsticks and mission statement.
  • The balmies are smooth, pigmented, and moisturizing, making them a great option for those who prefer cruelty-free vegan makeup.
  • The lipsticks feel luxurious and have amazing color payoff in one swipe, with healing and moisturizing natural ingredients.
  • Although they are somewhat pricy, they are worth it compared to other luxury lipsticks.
Cons
  • The lack of a build-your-own bundle option may be a drawback for some customers
  • The colors may not be suitable for those looking for bold, long-lasting shades
  • Some customers may find the $2.00 lipstick samples to be lacking in both quantity and quality

Axiology's Shipping Policy

Axiology currently only offers shipping within the USA. Shipping and fulfillment takes between 2-5 business days.

Axiology's Return Policy

Axiology does not offer returns or refunds for their products. However, if an item is defective, damaged, or if the customer is not fully satisfied, they can email the company at orders@axiologybeauty.com to request a replacement.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
83
/
100
This brand offers products that are on the pricey side.
DTCetc Score
90
/
100
This brand offers products that are on the pricey side.
Target Audience

Vegan, ethical, eco-conscious

Stereotype

Eco-conscious

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
83
/
100
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DTCetc Score
90
/
100
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Axiology on Socials

View this profile on Instagram

Axiology (@Axiology) • Instagram photos and videos

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