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Beauty — Eco-conscious

100% PURE

Because your skin is the largest organ in the body, it absorbs everything you put on it.  100% PURE is the most nourishing and healthy food for your skin made from pure organic nutrients. Free of anything synthetic or anything artificial.

100% PURE
DTCetc Score
81
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

100% PURE is a skincare and cosmetics brand founded by Susie Wang and James Wang. The company is committed to producing pure, healthy products and educating consumers about ingredient purity, while emphasizing environmental sustainability and charitable giving.

Who shops at 100% PURE

The brand serves consumers seeking pure, nourishing skincare and cosmetics formulas.

100% PURE
100%
Direct-to-consumer
Beauty
Category
03

The DTCetc bottomline

81
/100
Overall score
Quality78
Sustainability80
Value for money70
Category
Beauty
Style
Eco-conscious
04

What customers say

Customers love
  • Offers 20% off on customer birthdays
  • Provides 4 interest-free payment options
  • Currently running up to 75% off skincare sale
  • International shipping available
  • 60-day return window for US and Canadian customers
05

Popular products

Shop the range ↗

100% PURE shipping policy

Standard shipping is available for US, CA, and UK orders. Overnight and 2-Day shipping options are temporarily disabled. International shipping is available.

100% PURE return policy

60-day return window

US and Canadian customers may return gently used products within 60 days to the San Jose address. Returns can be processed as store credit or credit card refund (store credit only if a voucher or gift certificate was used). A receipt copy must be included, and tracking is recommended.

06

Brands like 100% PURE