100% PURE

Because your skin is the largest organ in the body, it absorbs everything you put on it.  100% PURE is the most nourishing and healthy food for your skin made from pure organic nutrients. Free of anything synthetic or anything artificial.

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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About 100% PURE

100% PURE is a green beauty brand founded in 2005 by Susie Wang in the United States. The brand is committed to creating non-toxic and cruelty-free personal care and cosmetic products with pure, organic ingredients. 100% PURE offers a range of products including makeup, skincare, personal care, and wellness items that are vegan and free of synthetic ingredients. The brand's mission is to produce the purest and healthiest products while educating customers on the importance of being 100% PURE. With a focus on sustainability and giving back, the brand donates one bowl of vegan dog food or a tree with every order placed. Overall, 100% PURE is a brand that provides clean and effective products for those looking for a healthier and more sustainable beauty routine.

Who Shops At Name

Customers who prioritize using natural and non-toxic ingredients in their personal care and cosmetic products would find 100% PURE useful. These customers are likely environmentally conscious and may also be vegan or cruelty-free advocates. They look for products that are made with pure and organic nutrients, and that are free from harmful chemicals. They also prioritize companies that give back to the community, such as 100% PURE's donations of vegan dog food and trees to partnering organizations. These customers may also be interested in the brand's range of makeup that not only provides quality and price benefits but also offers health benefits. However, it is important to note that some customers have reported negative experiences with certain products, so those who prioritize effectiveness over all-natural ingredients may not find 100% PURE as useful.

What customers love about 100% PURE

Here's what shoppers have to say:
  • Positive reviews on the brand's website
  • Most products receive four and five-star ratings
  • Eye cream reduces puffiness, boosts circulation, and brightens dark circles
  • Customers are generally happy with the quality and use of the products
Cons
  • Mixed opinions about the smell
  • Some negative experiences when ordering

100% PURE's Shipping Policy

100% PURE offers free shipping for US orders over $50, with various shipping options available. However, there is no information available on international shipping or any associated costs. The brand's return policy allows certain products to be returned within 45 days of purchase for US customers living within the 48 contiguous states. Overall, the brand's shipping policy is customer-friendly, with free shipping available for US orders over a certain price.

100% PURE's Return Policy

100% PURE has a flexible return policy that allows certain products to be returned within 45 days of purchase for US customers living within the 48 contiguous states. Customers must contact the brand's customer service team to initiate the return process and receive a return authorization number. The brand offers free return shipping for US customers, and the return process can take up to 10 business days to process. However, final sale items and gift card purchases are not eligible for returns.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
78
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100
This brand offers products that are on the pricey side.
DTCetc Score
81
/
100
This brand offers products that are on the pricey side.
Target Audience

Natural, eco-conscious, vegan

Stereotype

Eco-conscious

Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
78
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100
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DTCetc Score
81
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100
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100% PURE on Socials

View this profile on Instagram

100% PURE (@100% PURE) • Instagram photos and videos

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