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Beauty — Efficient

Alleyoop

Alleyoop is the ultimate time-saving, space-saving, and eco-friendly beauty brand. Their versatile products do it all, and their commitment to sustainability is unparalleled. Simplify your routine while making a positive impact with Alleyoop.

meetalleyoop.com ↗ ★★★★★ 4.8 via Okendo
Alleyoop
DTCetc Score
87
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Alleyoop is a direct-to-consumer beauty brand offering makeup and skincare products including mascaras, brow pencils, skin tints, lip glosses, lip oils, cheek products, and body razors. The brand offers free shipping on orders over $40.

Who shops at Alleyoop

For consumers looking for multi-tasking beauty and skincare products.

Alleyoop
100%
Direct-to-consumer
Beauty
Category
03

The DTCetc bottomline

87
/100
Overall score
Quality90
Sustainability90
Value for money85
Category
Beauty
Style
Efficient
04

What customers say

4.8 Summarized from verified reviews via Okendo

"This mascara gives me the LONGEST lushest lashes with zero clumping. My eyes are popping. Love it."

Alleyoop products, especially mascara, receive overwhelming praise for performance, longevity, and gentle formulation with minimal complaints.

Customers love
Mascara doesn't flake or smudge and lasts all day
Long-lasting, lengthening lashes without clumping
Gentle on sensitive eyes and easy to remove
Creamy, blendable eyeshadow and affordable refills
Things to consider
Slow to dry initially causing some smearing
Stock unavailability on certain shades
05

Popular products

Shop the range ↗

Alleyoop shipping policy

Free shipping over $40

Free shipping on orders over $40.

Alleyoop return policy

90-day return window

Free returns are offered within 90 days of purchase with prepaid return shipping. Refunds are processed to the original payment method and typically appear within 7-10 business days depending on the bank.

06

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