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Aavrani
Aavrani is a beauty brand that combines ancient Indian beauty rituals with modern-day routines. Their natural skincare products, made with ingredients like turmeric and coconut milk, provide healthy, glowing skin. Aavrani celebrates cultural duality and encourages women to embrace their unique identities.
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DTCetc Score
Brand Tags
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DTCetc’s Take
Popular Products
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Aavrani is a beauty brand founded by Rooshy Roy and Justin Silver in 2017 and offers a range of skincare products that unite clinically-proven modern-day routines with ancient, all-natural Indian beauty rituals. The brand is inspired by Rooshy Roy's grandmother's Kolkata kitchen, where she learned about the spellbinding power of Indian beauty. Aavrani's products are made with natural ingredients, such as turmeric, neem oil, and coconut milk, to provide customers with healthy, glowing skin. Aavrani celebrates cultural duality and encourages women to embrace their unique identities.
Customers who value natural and ancient beauty rituals would find Aavrani useful. Specifically, those who are interested in Indian beauty secrets and want to incorporate them into their modern-day routine. These customers may also have a connection to Indian culture or have a desire to explore and appreciate different cultures.
These customers look for products that are made with natural and organic ingredients, free from harsh chemicals and synthetic fragrances. They also value products that are cruelty-free and environmentally sustainable. It is also for customers who value inclusivity and diversity.
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Here's what shoppers have to say:
- The moisturizer is lightweight and provides hydration to the skin without leaving a greasy residue.
- The fragrance of the moisturizer is delightful
Cons
- The product's scent may not be suitable for everyone
- May not work well for individuals with dry skin
Aavrani offers both domestic and international shipping. For domestic orders, they provide free standard shipping for purchases over $75, which takes 3-5 business days to deliver once the order has been shipped. Standard shipping for orders under $75 has a $5 charge and takes the same amount of time to deliver. Expedited shipping options are also available, with two-day shipping taking 2 business days and overnight shipping taking 1 business day. International shipping costs and delivery times vary depending on the delivery location and package weight, and free shipping is not offered for international orders. Orders are fulfilled and shipped within 1-2 business days, with expedited orders placed before 3 P.M. EST on a business day shipping the same day.
AAVRANI offers a 30-day return policy for all purchases made on their website. Customers can return their items for a full refund within this time frame. The company provides complimentary returns for all domestic orders, but only products purchased on AAVRANI.com are eligible for returns or exchanges. Empty or tampered jars, as well as items purchased from other retail locations, cannot be returned. Shipping costs are also not eligible for refunds. Bundle sets must be returned in their entirety to receive a refund. If a package is marked as delivered but is lost or stolen, the company cannot refund the order amount. AAVRANI is not responsible for any personal damages to an item. To initiate a return, customers can email hello@AAVRANI.com for a complimentary pre-paid return label. Refunds are processed within 5-7 business days of receiving the return shipment.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
85
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100
This brand offers products that are on the pricey side.
DTCetc Score
84
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100
This brand offers products that are on the pricey side.
Target Audience
Natural, cultural, inclusive
Stereotype
Cultural
Pricing Rating
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Sustainability Score
80
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Quality Score
85
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DTCetc Score
84
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100
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