About Face
About Face is a new makeup brand that celebrates diversity and self-expression. Their high-performing, vegan and cruelty-free formulas are built to last, providing customers with the tools for ultimate self-exploration and expression. Whether you're a makeup novice or a seasoned pro, About Face has something for everyone.
In the wild
Campaign & product imagery, pulled straight from the source. Drag to explore →
The story
About-face is a high-performance makeup brand founded by singer and self-taught makeup artist Halsey. The brand creates vegan, cruelty-free, cleanly-formulated makeup designed to empower creative self-expression across diverse communities.
About-face is for a diverse, boundary-breaking community of creatives seeking high-performance makeup for self-expression at every stage of life.
The DTCetc bottomline
What customers say
"Products by about-face are superior to most from ingredients to packaging, very intentionally sourced. And the pigmentation is perfection!"
About Face delivers high-quality, intentionally sourced makeup with excellent pigmentation, wear longevity, and inclusive shade ranges that customers genuinely love.
Popular products
About-face ships to the 50 United States and Canada, with orders aiming to ship within 24-48 hours. Domestic orders over $45 qualify for free shipping; international shipping to Canada is available at varying prices by location.
All returns must be processed within 30 days of receiving an order through the Returns Portal or by emailing help@aboutface.com. Return processing takes approximately 5-10 business days.
