About Face
About Face is a new makeup brand that celebrates diversity and self-expression. Their high-performing, vegan and cruelty-free formulas are built to last, providing customers with the tools for ultimate self-exploration and expression. Whether you're a makeup novice or a seasoned pro, About Face has something for everyone.
In the wild
Campaign & product imagery, pulled straight from the source. Drag to explore →
The story
About-face is a high-performance makeup brand founded by singer and self-taught makeup artist Halsey. The brand creates vegan, cruelty-free, cleanly-formulated makeup designed to empower creative self-expression across diverse communities.
About-face is for a diverse, boundary-breaking community of creatives seeking high-performance makeup for self-expression at every stage of life.
The DTCetc bottomline
What customers say
"Products by about-face are superior to most from ingredients to packaging, very intentionally sourced. And the pigmentation is perfection!"
About Face delivers high-quality, intentionally sourced makeup with excellent pigmentation, wear longevity, and inclusive shade ranges that customers genuinely love.
Popular products
About Face shipping policy
Free shipping over $45
About-face ships to the 50 United States and Canada, with orders aiming to ship within 24-48 hours. Domestic orders over $45 qualify for free shipping; international shipping to Canada is available at varying prices by location.
About Face return policy
30-day return window
All returns must be processed within 30 days of receiving an order through the Returns Portal or by emailing help@aboutface.com. Return processing takes approximately 5-10 business days.
