AURA Hair Care

AURA Hair Care is a vegan, cruelty-free and customized hair care brand founded in 2021 by eSalon. Their products are formulated with natural ingredients and free from paraben, SLS and SLES, and offer unlimited formula combinations and six scents. With personalized quiz and packaging made with recycled materials, AURA Hair Care offers a money-back guarantee or free reformulation for the perfect product for your hair type.

Category
Beauty
Socials
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About AURA Hair Care

AURA Hair Care is a vegan, cruelty-free and customized hair care brand founded in 2021 by the leading at-home hair color brand, eSalon. Their products are formulated to give your strands exactly what they need, and are free from paraben, SLS and SLES. They offer three core products (shampoo, conditioner, mask) with unlimited formula combinations and six scents, including a fragrance-free option. They also have packaging made with recycled materials and a money-back guarantee or free reformulation. Their easy, personalized quiz helps you find the perfect product for your hair type, scalp sensitivity and desired results.

Who Shops At AURA Hair Care

AURA Hair Care is a personalized hair care system that is ideal for all hair types, including men, women, and non-binary folks. It is vegan, cruelty-free, and sustainable, and provides customized formulas and colors based on a quiz. It takes a modern approach to hair care, and is designed to give your strands exactly what they need.

What customers love about AURA Hair Care

Here's what shoppers have to say:
  • Prose was very accommodating in refunding the customer's money.
  • The customization process for Aura Hair Care was easy and enjoyable.
  • The product followed the customer's customization and was of higher quality than regular store-bought products.
  • Hair is bouncy, shiny and looks healthier after using Aura Hair Care.
  • Aura Hair Care products provide great results and a luxurious experience.
Cons
  • The quality of AURA Hair Care products is inconsistent.
  • Some customers have reported experiencing negative side effects after using AURA Hair Care products.
  • AURA Hair Care's customer service could be improved.

AURA Hair Care's Shipping Policy

AURA Hair Care offers free shipping within the USA. Orders take between 3-5 business days to process after they are formulated and customers will receive a tracking link via email. For international orders, AURA Hair Care ships to more than a handful of countries around the world including the UK, Europe, and Canada. Customers can check if their location is included by selecting the flag icon at the top right-hand corner of the webpage. For purchases over a certain price, AURA Hair Care offers free shipping.

AURA Hair Care's Return Policy

AURA Hair Care offers a simple return policy: customers can contact a specialist and return their products if they are not satisfied. Refunds are available or the company can adjust the formula. There is no time limit to return an item, and the company will process the return as soon as possible. All items can be returned except for opened products.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
88.33333333333333
/
100
This brand offers products that are on the pricey side.
Target Audience

All Hair Types

Stereotype

Eco-conscious

Pricing Rating
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80
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Sustainability Score
90
/
100
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Quality Score
95
/
100
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DTCetc Score
88.33333333333333
/
100
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AURA Hair Care on Socials

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