Act + Acre

Act + Acre is the ultimate hair wellness brand, with a focus on scalp health and sustainability. Their plant-based products are created using a patented Cold Processed® technique, ensuring maximum potency of nutrients. The range includes shampoos, conditioners, and scalp treatments, perfect for those who prioritize natural ingredients and clean beauty.

Category
Beauty
Specialty
Socials
87
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Act + Acre

Act + Acre was founded by celebrity hairstylist Helen and her husband Colm. The brand is the world's first Cold Processed® hair wellness brand that focuses on scalp health. Act + Acre uses a patented technique to create their plant-based products, which avoids traditional heat-based production that can lessen the potency of nutrients in seed oils. Sustainability is a key factor for the brand, evident in their packaging, ingredients, and energy-efficient production process. Act + Acre offers a range of hair care products that prioritize scalp health, including shampoos, conditioners, and scalp treatments.

Who Shops At Act + Acre

Act + Acre is for customers who prioritize hair wellness and scalp health. These customers are likely looking for products that nourish, balance, and stimulate the scalp, rather than just focusing on the appearance of their hair. They value high-quality, natural ingredients and are interested in products that are free from harmful chemicals. Act + Acre aligns with these values by offering a range of products that are made with clean, sustainable, and ethically sourced ingredients. Additionally, the brand's focus on scalp health sets it apart from other haircare brands that primarily focus on styling and appearance.

What customers love about Act + Acre

Here's what shoppers have to say:
  • Users have experienced new hair growth and a less itchy scalp after using the serum and mask for 3 months
  • Customers appreciate the ease of managing subscriptions for regular deliveries
  • Positive feedback on the customer service and quick shipping
  • Products are effective for psoriasis on the scalp and keeping hair moisturized
  • The website is informative and easy to navigate
Cons
  • The products may not provide the desired results for some customers.
  • The shampoo may require more product than expected due to its lack of lather.
  • The scalp detox may leave residue on the head, which may not be enjoyable for some.
  • The gua sha included in the scalp kit may not be suitable for everyone and may result in an unpleasant experience.
  • The pump bottles may not be the most convenient option and the stem may fall off in the bottle.
  • The brand may be considered expensive by some customers.

Act + Acre's Shipping Policy

Act + Acre offers free 3-day shipping within the continental US for orders over $75, while orders under $75 are subjected to a $6 flat rate shipping fee. For orders from Hawaii, shipping is free for purchases over $100, while a flat rate of $15 applies to orders to Alaska, Puerto Rico, and Military & Diplomatic addresses. The brand ships via UPS SurePost, and orders are typically processed within 1-3 business days. During peak seasons, processing times may be longer. For international orders, Act + Acre products can be purchased from its retail partners. The brand also offers Route Protection, a third-party application that allows customers to buy shipping insurance for all orders. Shipping to Canada is also available, with shipping fees displayed at checkout and orders shipped via UPS. Shipping times for Canadian orders vary depending on location and shipment method.

Act + Acre's Return Policy

Act + Acre accepts returns for full-sized products as long as they are at least half full and received within 35 days of initial purchase. Travel size items, mini essentials, hair towel, bamboo comb, gua sha, derma roller, tote bag, rebalancing scent, and items purchased during designated sale periods or promotional partnerships are final sale and not eligible for returns or exchanges. The Plant-Based Capsules can be refunded in full within 60 days of initial purchase without the need for a return. The company does not offer exchanges on any items. Customers must contact Act + Acre's Customer Experience team at hello@actandacre.com to initiate a return. Once the return is approved, the customer will be provided with the return address and any other relevant information. The products must be safely packed and include the return form. The return label can be provided at a cost of $5 to cover return shipping, which will be deducted from the refund. Original shipping costs are not included in refunds. Refunds can take 7-12 business days to process once the return is delivered back to the company. If the refund does not appear within 3-5 business days, customers can contact hello@actandacre.com for assistance. Act + Acre reserves the right to limit or refuse a return or charge a return processing fee if the policies have been abused.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
87
/
100
This brand offers products that are on the pricey side.
Target Audience

Scalp health enthusiasts

Stereotype

Eco-conscious

Pricing Rating
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70
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Sustainability Score
90
/
100
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Quality Score
80
/
100
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DTCetc Score
87
/
100
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Act + Acre on Socials

View this profile on Instagram

Act + Acre (@Act + Acre) • Instagram photos and videos

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