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Beautycounter Products
Beautycounter is an innovative skincare and cosmetics brand founded by entrepreneur Gregg Renfrew in 2013. They strive to create safer makeup for both people and the planet, excluding over 1,800 toxic ingredients from their product formulas. Featured in publications such as Bloomberg, Forbes, and Happi Magazine, they offer a wide range of self-care products, from makeup to skincare to beauty tools, and have pledged to be carbon neutral by 2030 and to use sustainable packaging exclusively by 2025.
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Beautycounter is a skincare and cosmetics brand founded in 2013 by entrepreneur Gregg Renfrew. Their mission is to create safer makeup for both people and the planet by excluding over 1,800 toxic ingredients from their product formulas. They have been featured in multiple publications, such as Bloomberg, Forbes, and Happi Magazine. They offer a wide range of self-care products, from makeup to skincare to beauty tools. The brand has pledged to be carbon neutral by 2030 and to use sustainable packaging exclusively by 2025. They offer a 60-day return window, even on used products, and members get access to tons of perks. They do not ship internationally, and certain products do use some synthetic ingredients.
Beautycounter offers a range of skincare products for women and men between the ages of 20 and 70+. Their packaging and presentation is sleek and mature, with gold lettering and muted colors. It is a feminine-looking brand, but men can use the products as well.
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Here's what shoppers have to say:
- Beautycounter is dedicated to providing clean beauty products, and has great educational material to help customers learn about clean beauty.
- Beautycounter has transitioned from an MLM to a pure DTC with small, high end retail locations.
- Beautycounter products are very smooth and do not irritate the skin.
- Beautycounter products are packaged in a durable and attractive way.
- Beautycounter skincare products can be used together to help improve skin.
- Beautycounter provides clean beauty products with familiar textures and forms.
Cons
- The products did not meet my expectations in terms of effectiveness.
- I found the prices to be too high for the quality of the products.
- The packaging was not user-friendly and made it difficult to use the products.
Beautycounter offers three shipping options for domestic customers: Standard (5-14 business days) for $7-$30; 2-Day (2-4 business days) for $13-$40; and Next Day (1-3 business days) for $20-$45. Processing time is typically 1-2 business days and customers will receive a confirmation email with a tracking link once their order ships. For purchases over $50, Beautycounter offers free standard shipping. International customers will receive a shipping quote based on their order and destination.
Beautycounter offers a straightforward return policy, allowing customers to return products within 60 days of purchase, even if they have been used. To return an item, customers must go to the returns page, enter their order number and shipping zip code, and follow the steps listed. They must then print the prepaid return shipping label, pack up the item in its original packaging, attach the label, and drop off the return package at the nearest USPS location. Beautycounter does not accept returns on certain items such as gift cards and e-gift cards. Returns are usually processed within 14 business days of receiving the item.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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This brand offers products that are on the pricey side.
Quality Score
95
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This brand offers products that are on the pricey side.
DTCetc Score
85
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This brand offers products that are on the pricey side.
Target Audience
Women 20-70+
Stereotype
Eco-conscious
Pricing Rating
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Sustainability Score
90
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Quality Score
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DTCetc Score
85
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100
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