Beautycounter Products

Beautycounter is an innovative skincare and cosmetics brand founded by entrepreneur Gregg Renfrew in 2013. They strive to create safer makeup for both people and the planet, excluding over 1,800 toxic ingredients from their product formulas. Featured in publications such as Bloomberg, Forbes, and Happi Magazine, they offer a wide range of self-care products, from makeup to skincare to beauty tools, and have pledged to be carbon neutral by 2030 and to use sustainable packaging exclusively by 2025.

Category
Beauty
Socials
95
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
No items found.

DTCetc’s Take

About Beautycounter Products

Beautycounter is a skincare and cosmetics brand founded in 2013 by entrepreneur Gregg Renfrew. Their mission is to create safer makeup for both people and the planet by excluding over 1,800 toxic ingredients from their product formulas. They have been featured in multiple publications, such as Bloomberg, Forbes, and Happi Magazine. They offer a wide range of self-care products, from makeup to skincare to beauty tools. The brand has pledged to be carbon neutral by 2030 and to use sustainable packaging exclusively by 2025. They offer a 60-day return window, even on used products, and members get access to tons of perks. They do not ship internationally, and certain products do use some synthetic ingredients.

Who Shops At Name

Beautycounter offers a range of skincare products for women and men between the ages of 20 and 70+. Their packaging and presentation is sleek and mature, with gold lettering and muted colors. It is a feminine-looking brand, but men can use the products as well.

What customers love about Beautycounter Products

Here's what shoppers have to say:
  • Beautycounter is dedicated to providing clean beauty products, and has great educational material to help customers learn about clean beauty.
  • Beautycounter has transitioned from an MLM to a pure DTC with small, high end retail locations.
  • Beautycounter products are very smooth and do not irritate the skin.
  • Beautycounter products are packaged in a durable and attractive way.
  • Beautycounter skincare products can be used together to help improve skin.
  • Beautycounter provides clean beauty products with familiar textures and forms.
Cons
  • The products did not meet my expectations in terms of effectiveness.
  • I found the prices to be too high for the quality of the products.
  • The packaging was not user-friendly and made it difficult to use the products.

Beautycounter Products's Shipping Policy

Beautycounter offers three shipping options for domestic customers: Standard (5-14 business days) for $7-$30; 2-Day (2-4 business days) for $13-$40; and Next Day (1-3 business days) for $20-$45. Processing time is typically 1-2 business days and customers will receive a confirmation email with a tracking link once their order ships. For purchases over $50, Beautycounter offers free standard shipping. International customers will receive a shipping quote based on their order and destination.

Beautycounter Products's Return Policy

Beautycounter offers a straightforward return policy, allowing customers to return products within 60 days of purchase, even if they have been used. To return an item, customers must go to the returns page, enter their order number and shipping zip code, and follow the steps listed. They must then print the prepaid return shipping label, pack up the item in its original packaging, attach the label, and drop off the return package at the nearest USPS location. Beautycounter does not accept returns on certain items such as gift cards and e-gift cards. Returns are usually processed within 14 business days of receiving the item.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
75
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
85
/
100
This brand offers products that are on the pricey side.
Target Audience

Women 20-70+

Stereotype

Eco-conscious

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
90
/
100
This is a placeholder
Quality Score
95
/
100
This is a placeholder
DTCetc Score
85
/
100
This is a placeholder

Beautycounter Products on Socials

Brands Like Beautycounter Products

Looking for brands similar to Beautycounter Products

We've got you covered. Check out this list of similar Beauty brands that customers of Beautycounter Products love.

care/of

care/of is a smart vitamin brand that delivers vitamins in a smarter way. We're not just about mega doses and empty promises, our nutrient-rich formulas are formulated by experts, personalized and fractionated into essentials, and delivered fresh to your door each month.

Glossier

At Glossier, we believe beauty should be easy and enjoyable. We're creating the new beauty essentials: a simple skincare routine and an easy-to-use foundation for everyday skin. We also believe that the way to make lives better is to focus our efforts on ourselves. After all, isn't that where it starts? We contribute 10% of all sales to causes like environmental protections, education, and more. Plus we have free shipping both ways!

goop

Goop is a curated commerce experience that will become a destination for the very best in wellness shopping and inspiration.

Hers

The future of healthcare is here. From birth control to skin care, sexual health supplements to allergy relief, Hers has everything you need to live healthy. Prescribed by doctors online and shipped directly to your home, they're your one-stop shop for all things women's health.

hims

Hims & Hers Health, Inc. (HIMS), is a telehealth company that sells prescription and over-the-counter drugs online, as well as personal care products. The Company sells non-prescription products for hair loss and men's hair replacement and all of the COMBOS products are covered by the United States Food & Drug Administration (FDA).

Keeps

Keeps is a doctor-recommended hair loss treatment platform that allows you to get started immediately on the only FDA-approved hair loss treatments. It offers a consultation, doctor diagnosis of your type of hair loss, and matching to appropriate treatments for you.

KraveBeauty

KraveBeauty is on a mission to create skincare basics that work your skin, not against it. Basic, easy-to-use products with gentle formulas don’t overcomplicate skincare. From cleansers to moisturizers, each must be gentle and effective—removing dirt and oils while moisturizing without irritation.

Kylie Cosmetics

Kylie Cosmetics is the professional makeup line created by Kylie Jenner. Shop online at the Kylie Cosmetics Official Website and get free shipping on ALL orders! Shop for all of Kylie's best selling makeup products including Lip Kits, Lipsticks, Shadows, Highliners and much more!

Rhode

Rhode is a skincare brand founded by Hailey Rhode Bieber that offers a curated selection of essentials formulated for various skin types and needs. The brand is founded on the values of simplicity, affordability, authenticity, quality, and transparency, and is committed to mindful skincare practices such as using clean, vegan, cruelty-free, gluten-free, and fragrance-free ingredients, as well as upcycled and recyclable packaging. The products are developed in collaboration with award-winning dermatologists, chemists, and industry leaders, and are designed to nourish and strengthen the skin barrier over time. Rhode's product formulations feature high-performance ingredients such as peptides, shea butter, niacinamide, cupuaçu, babassu oil, hyaluronic acid, marula oil, squalane, and açai, which work to improve the appearance of fine lines, moisturize and nourish the skin, minimize the look of pores, maintain elasticity, support hydration, and defend against harmful free radicals. The brand's Skincare Advisory Board, which comprises experts in chemistry and dermatology, guides the development of Rhode's products from initial formula to final glaze.

rootine

Rootine focuses on delivering a personalized experience that is convenient for you. From a simple at-home test to a full, 1:1 micronutrients program based on your specific needs. Our technology and service team will work with your healthcare professional to ensure you are receiving the best care through every step, and monitor your health progress digitally - no in-person visits required.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
No items found.

DTCetc is going through periodic scheduled maintainence. We will be back soon. Meanwhile check out our socials

A Youtube icon
Instagram icon