DTCetc
ComparisonsAboutSubmit Search
Beauty — Self-care enthusiast

Birchbox

Birchbox is an online beauty and grooming brand founded in 2011 to prioritize self-care and make it easy for customers to discover new products. With full-size products, monthly subscription boxes, reviews, and discounts, Birchbox encourages customers to explore and care for their beauty and grooming needs.

DTCetc Score
68
out of 100
01

The story

Birchbox is a beauty subscription service that delivers curated products monthly. The brand aims to help customers discover beauty products aligned with their personal preferences and values, with a focus on featuring BIPOC-founded, owned, and run beauty brands.

Who shops at Birchbox

For people interested in discovering new beauty products tailored to their preferences.

100%
Direct-to-consumer
Beauty
Category
02

The DTCetc bottomline

68
/100
Overall score
Quality80
Sustainability60
Value for money50
Category
Beauty
Style
Self-care enthusiast
03

What customers say

Customers love
  • Monthly curated box delivery
  • Intentional partnerships with BIPOC-founded beauty brands
  • Focus on products that work and that customers love
  • Emphasis on inclusive beauty standards

Birchbox shipping policy

For domestic shipping, Birchbox US has a standard shipping rate of $5 (free with a purchase of $50 or more) and the delivery time is 5-10 business days. They also offer UPS Ground shipping for $7 and delivery in 1-5 business days, UPS 2nd Day Air for $15 in two business days, and UPS Next Day Air for $22 for next business day shipping (free with a purchase of $150 or more).For international shipping, Birchbox US does not currently ship outside of the United States. International purchases are made on their other platforms, like Birchbox UK, Birchbox Spain, and Birchbox France.

Birchbox return policy

90-day return window

The return policy for Birchbox Subscription states that subscription boxes and gift cards are non-refundable, however products from the shop can be returned within 90 days of purchase. Shipping and handling fees are also non-refundable. To return an item, customers must contact Birchbox directly and follow their instructions. Returns are usually processed within 14 days of receipt.

05

Brands like Birchbox