Birchbox

Birchbox is an online beauty and grooming brand founded in 2011 to prioritize self-care and make it easy for customers to discover new products. With full-size products, monthly subscription boxes, reviews, and discounts, Birchbox encourages customers to explore and care for their beauty and grooming needs.

80
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
No items found.

DTCetc’s Take

About Birchbox

Birchbox is an online beauty and grooming brand founded in 2011 by CEOs Hayley Barna and Katia Beauchamp in New York City. The brand offers a wide selection of full-size products and monthly subscription boxes, featuring makeup, skin, hair, beard/shaving, and face/body care products for both men and women. Birchbox encourages customers to prioritize self-care and offers discounts and promo codes. Subscriptions start at $10-$15/month and each box includes instructions on how to use the products and why they were chosen. Reviews can be left on all Birchbox products, so customers can identify the most popular ones. Birchbox also supports their team, other women, their customers, and other brands by providing them with an opportunity to reach customers in a new and exciting way.

Who Shops At Birchbox

Customers who prioritize self-care and enjoy trying new beauty and grooming products would find Birchbox useful. These customers are likely looking for high-quality products that will help them feel their best and enhance their self-care routine. Birchbox aligns with these customers' values by offering a wide selection of full-size products and monthly subscription boxes that are curated to meet their specific needs. The brand encourages customers to prioritize self-care and offers discounts and promo codes to make it more accessible. Birchbox also supports other women, their customers, and other brands by providing them with an opportunity to reach customers in a new and exciting way. Overall, Birchbox is a great option for customers who want to discover new products and prioritize self-care in their daily routine.

What customers love about Birchbox

Here's what shoppers have to say:
  • Birchbox is a fun subscription box that offers a variety of new brands and sample products to try each month.
  • It can be a great gift for people who love beauty products and want to try out new brands.
  • The boxes are often beautiful and can be used for organization.
  • There is often one sample that customers really love.
Cons
  • Products received may not be useful or desirable to customers.
  • Personal preferences and needs may not be considered when selecting products for the boxes.
  • Repetitive products may be included in multiple boxes.
  • Some samples may not meet customers' expectations.
  • Excessive use of perfume and packaging may be wasteful.
  • Customer service may not always meet expectations.

Birchbox's Shipping Policy

For domestic shipping, Birchbox US has a standard shipping rate of $5 (free with a purchase of $50 or more) and the delivery time is 5-10 business days. They also offer UPS Ground shipping for $7 and delivery in 1-5 business days, UPS 2nd Day Air for $15 in two business days, and UPS Next Day Air for $22 for next business day shipping (free with a purchase of $150 or more).For international shipping, Birchbox US does not currently ship outside of the United States. International purchases are made on their other platforms, like Birchbox UK, Birchbox Spain, and Birchbox France.

Birchbox's Return Policy

The return policy for Birchbox Subscription states that subscription boxes and gift cards are non-refundable, however products from the shop can be returned within 90 days of purchase. Shipping and handling fees are also non-refundable. To return an item, customers must contact Birchbox directly and follow their instructions. Returns are usually processed within 14 days of receipt.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
50
This brand offers products that are on the pricey side.
Sustainability Score
60
/
100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
68
/
100
This brand offers products that are on the pricey side.
Target Audience

Women, Men, Beauty

Stereotype

Self-care enthusiast

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
60
/
100
This is a placeholder
Quality Score
80
/
100
This is a placeholder
DTCetc Score
68
/
100
This is a placeholder

Birchbox on Socials

View this profile on Instagram

Birchbox (@Birchbox) • Instagram photos and videos

Brands Like Birchbox

Looking for brands similar to Birchbox

We've got you covered. Check out this list of similar Beauty brands that customers of Birchbox love.

Dr. Squatch

Dr. Squatch is your personal apothecary of male grooming products. We create organic and natural handmade soap, a powerful anti-acne system in the form of an herbal face wash, and our award-winning beard oil that'll make any beard her most desired accessory.

Glossier

At Glossier, we believe beauty should be easy and enjoyable. We're creating the new beauty essentials: a simple skincare routine and an easy-to-use foundation for everyday skin. We also believe that the way to make lives better is to focus our efforts on ourselves. After all, isn't that where it starts? We contribute 10% of all sales to causes like environmental protections, education, and more. Plus we have free shipping both ways!

Kylie Cosmetics

Kylie Cosmetics is the professional makeup line created by Kylie Jenner. Shop online at the Kylie Cosmetics Official Website and get free shipping on ALL orders! Shop for all of Kylie's best selling makeup products including Lip Kits, Lipsticks, Shadows, Highliners and much more!

Native

The Native online shop is the easiest way to invest in your health by using better, cleaner personal care products. We hand-select the best brands to offer you a wide selection of daily essentials that are better for your body and as gentle on the earth as they are effective. Save money with free shipping and join our community!

Rhode

Rhode is a skincare brand founded by Hailey Rhode Bieber that offers a curated selection of essentials formulated for various skin types and needs. The brand is founded on the values of simplicity, affordability, authenticity, quality, and transparency, and is committed to mindful skincare practices such as using clean, vegan, cruelty-free, gluten-free, and fragrance-free ingredients, as well as upcycled and recyclable packaging. The products are developed in collaboration with award-winning dermatologists, chemists, and industry leaders, and are designed to nourish and strengthen the skin barrier over time. Rhode's product formulations feature high-performance ingredients such as peptides, shea butter, niacinamide, cupuaçu, babassu oil, hyaluronic acid, marula oil, squalane, and açai, which work to improve the appearance of fine lines, moisturize and nourish the skin, minimize the look of pores, maintain elasticity, support hydration, and defend against harmful free radicals. The brand's Skincare Advisory Board, which comprises experts in chemistry and dermatology, guides the development of Rhode's products from initial formula to final glaze.

456 Skin

456 Skin is a pioneering skincare brand that caters to the specific needs of melanin-rich skin. Their science-backed formulations are free of prejudice and offer personalized solutions for phototypes IV, V, and VI.

1999 Beauty

1999 Beauty is a beauty brand that defies traditional rules of aging and makeup. Their multi-purpose products work on all skin types and tones, empowering individuals to create their own definition of beauty. Committed to responsible beauty, they use clean ingredients and sustainable packaging. Perfect for those who prioritize simplicity, versatility, and self-expression.

Aavrani

Aavrani is a beauty brand that combines ancient Indian beauty rituals with modern-day routines. Their natural skincare products, made with ingredients like turmeric and coconut milk, provide healthy, glowing skin. Aavrani celebrates cultural duality and encourages women to embrace their unique identities.

Aesop

Aesop's plant-based and laboratory-made ingredients are designed with efficacy and sensory pleasure in mind. The brand's commitment to sustainability and intelligent design is evident in every aspect of their business.

Aisling Organics

Aisling Organics is the perfect choice for beauty lovers who prioritize health and sustainability. Their diverse range of organic makeup products are effective, safe, and made with natural ingredients. Plus, a portion of their proceeds goes towards a non-profit organization.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
No items found.