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Birchbox
Birchbox is an online beauty and grooming brand founded in 2011 to prioritize self-care and make it easy for customers to discover new products. With full-size products, monthly subscription boxes, reviews, and discounts, Birchbox encourages customers to explore and care for their beauty and grooming needs.
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DTCetc’s Take
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Birchbox is an online beauty and grooming brand founded in 2011 by CEOs Hayley Barna and Katia Beauchamp in New York City. The brand offers a wide selection of full-size products and monthly subscription boxes, featuring makeup, skin, hair, beard/shaving, and face/body care products for both men and women. Birchbox encourages customers to prioritize self-care and offers discounts and promo codes. Subscriptions start at $10-$15/month and each box includes instructions on how to use the products and why they were chosen. Reviews can be left on all Birchbox products, so customers can identify the most popular ones. Birchbox also supports their team, other women, their customers, and other brands by providing them with an opportunity to reach customers in a new and exciting way.
Customers who prioritize self-care and enjoy trying new beauty and grooming products would find Birchbox useful. These customers are likely looking for high-quality products that will help them feel their best and enhance their self-care routine. Birchbox aligns with these customers' values by offering a wide selection of full-size products and monthly subscription boxes that are curated to meet their specific needs. The brand encourages customers to prioritize self-care and offers discounts and promo codes to make it more accessible. Birchbox also supports other women, their customers, and other brands by providing them with an opportunity to reach customers in a new and exciting way. Overall, Birchbox is a great option for customers who want to discover new products and prioritize self-care in their daily routine.
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Here's what shoppers have to say:
- Birchbox is a fun subscription box that offers a variety of new brands and sample products to try each month.
- It can be a great gift for people who love beauty products and want to try out new brands.
- The boxes are often beautiful and can be used for organization.
- There is often one sample that customers really love.
Cons
- Products received may not be useful or desirable to customers.
- Personal preferences and needs may not be considered when selecting products for the boxes.
- Repetitive products may be included in multiple boxes.
- Some samples may not meet customers' expectations.
- Excessive use of perfume and packaging may be wasteful.
- Customer service may not always meet expectations.
For domestic shipping, Birchbox US has a standard shipping rate of $5 (free with a purchase of $50 or more) and the delivery time is 5-10 business days. They also offer UPS Ground shipping for $7 and delivery in 1-5 business days, UPS 2nd Day Air for $15 in two business days, and UPS Next Day Air for $22 for next business day shipping (free with a purchase of $150 or more).For international shipping, Birchbox US does not currently ship outside of the United States. International purchases are made on their other platforms, like Birchbox UK, Birchbox Spain, and Birchbox France.
The return policy for Birchbox Subscription states that subscription boxes and gift cards are non-refundable, however products from the shop can be returned within 90 days of purchase. Shipping and handling fees are also non-refundable. To return an item, customers must contact Birchbox directly and follow their instructions. Returns are usually processed within 14 days of receipt.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
60
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100
This brand offers products that are on the pricey side.
Quality Score
80
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This brand offers products that are on the pricey side.
DTCetc Score
68
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100
This brand offers products that are on the pricey side.
Target Audience
Women, Men, Beauty
Stereotype
Self-care enthusiast
Pricing Rating
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Sustainability Score
60
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100
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Quality Score
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DTCetc Score
68
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100
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