Amika

Amika is a Brooklyn-based hair care brand founded in 2007, committed to creating clean, sustainably made products for all hair types. Their products have been featured in Allure, InStyle, and New York Magazine, and include styling tools, hair masks, serums, and conditioners. Enjoy their rewards program, refer-a-friend offers, and alternative payment option via Afterpay.

Category
Beauty
Socials
95
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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Amika

Amika is an online brand founded in 2007 in Brooklyn, New York, with a mission to create clean, sustainably made hair care products for all hair types. They have achieved this through their commitment to reducing waste, using clean ingredients, and embracing inclusivity and diversity. Their products have been featured in Allure, InStyle, and New York Magazine, and their lineup includes styling tools, hair masks, serums, conditioners, and more. Customers can also take advantage of their rewards program and refer-a-friend program offers, as well as their alternative payment option via Afterpay.

Who Shops At Name

Customers who prioritize eco-friendliness and sustainability in their purchasing decisions would find Amika's products useful. These customers are likely to be conscious of the impact their consumption has on the environment and seek out brands that align with their values. They may also be interested in using products that are free of harmful chemicals and made with natural ingredients. Amika's commitment to reducing waste and using clean ingredients makes them an ideal choice for eco-conscious customers. Their sustainably made hair care products are designed to cater to all hair types, ensuring that customers can find the right product for their specific needs. Additionally, Amika's embrace of inclusivity and diversity aligns with the values of customers who prioritize social responsibility and equality. Customers who value sustainability and eco-friendliness are likely to appreciate Amika's rewards program and refer-a-friend program offers, as well as their alternative payment option via Afterpay. These features demonstrate Amika's commitment to providing value to their customers while also prioritizing sustainability and inclusivity. Overall, customers who prioritize eco-friendliness, sustainability, and inclusivity in their purchasing decisions would find Amika's products and brand values useful. Amika's commitment to reducing waste, using clean ingredients, and embracing diversity and inclusivity aligns with the values of these customers, making them an ideal choice for those seeking out sustainable and socially responsible hair care products.

What customers love about Amika

Here's what shoppers have to say:
  • Non-greasy and lightweight dry shampoo that doesn't weigh down hair.
  • Accessible products that are now widely available.
  • Products have a pleasant smell.
  • Products are effective for curly hair and good for providing extra moisture.
  • Products are of high quality and affordable.
  • Products are nourishing and lightweight.
  • Products have a great scent and leave hair feeling soft.
  • Products are effective for providing volume.
  • Products are good for color-treated hair and have a recycling program.
Cons
  • The quality of Amika's products is inconsistent.
  • Some customers have reported issues with the packaging of Amika's products.
  • Amika's prices are higher than comparable brands on the market.

Amika's Shipping Policy

For domestic orders, Amika offers free standard shipping for orders over $35, including free samples. For orders below that amount, there is a flat fee of $10. The delivery process usually takes 3-5 business days, plus 1-2 business days of processing time. Customers will receive a tracking number from Amika via email so that they can monitor their package.Unfortunately, Amika does not offer international shipping at this time.

Amika's Return Policy

Amika Hair Products offers a 30-day return policy for customers. To start the return process, customers must fill out the return form on the website. Refunds and warranty details can be found on the FAQ page. Certain items may not be eligible for return, and items must be returned within the 30-day period to be eligible for a refund. It may take the company up to 10 business days to process the return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
88.33333333333333
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100
This brand offers products that are on the pricey side.
Target Audience

Young, Inclusive, Diverse

Stereotype

Eco-conscious

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Sustainability Score
90
/
100
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Quality Score
95
/
100
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DTCetc Score
88.33333333333333
/
100
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Amika on Socials

View this profile on Instagram

Amika (@Amika) • Instagram photos and videos

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