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Billie Razors
Billie is a women-first body care brand that offers top-quality essentials designed to support women's routines and choices without reinforcing harmful body norms. Their mission is to undo unfair social pressures and empower women worldwide through meaningful donations to women-first organizations and nonprofits.
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DTCetc’s Take
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Billie is a women-first body care brand founded in 2017 by Georgina Gooley and Jason Bravman. The company is committed to creating feel-good body products without the feel-bad body pressures that usually come with them. Billie offers a range of top-quality essentials that work harder and smarter to support women's routines, choices, and flow. Their products have a purpose, championing the whole spectrum of womankind and celebrating the infinite ways women can look, feel, and be in the world. Billie's mission is to undo the unfair social pressures women face, starting with double standards around shaving and body care. They have partnered with women-first organizations and nonprofits that specifically support Black and AAPI communities, making meaningful donations that help empower women worldwide.
Billie's customers are primarily women who value body care products that not only feel good but also challenge societal pressures and double standards. They appreciate high-quality essentials designed to support their routines and choices without reinforcing harmful body norms. Billie's customers are also attracted to the brand's commitment to supporting women-first organizations and nonprofits, particularly those that empower Black and AAPI communities.
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Here's what shoppers have to say:
- Subscriber experience is smooth and easy to use, with the ability to pause subscription when needed.
- Razor is of good quality, with a magnetic holder for convenience.
- Variety of options available, including limited edition colors and subscription options.
- Razor blades are affordable and come in recyclable packaging.
- Razor glides on the skin and gets close shaves without irritation.
- Great customer service.
- Unique, dressy opaque white packaging.
- Eco-friendly and minimal packaging for razor blades.
Cons
- The razor handle may fade and look worn over time.
- Some users may not prefer the shaving cream provided.
- The blades may have a tendency to rust quickly.
- There have been reports of subscription reminder emails not being sent.
- Overall, the quality of the razors may be considered average.
Billie offers shipping to all 50 states in the U.S., including P.O. Boxes and military addresses. Shipping is free for razor and Wonder Wipes subscriptions and for all orders over $15. For all other orders, shipping costs $4. Orders typically arrive in 4-7 business days, but due to shipping network delays, deliveries may take a few extra days. Refill blade shipments usually arrive within 7-14 business days from the ship date, but can take up to an additional week.
Billie has a return policy that allows customers to return damaged or incomplete orders within 30 days of receipt. To initiate a return, customers must email the company at hello@mybillie.com. The company will then work to make things right for the customer. There is no information available on the time it takes for the company to process a return. It is unclear if there are any restrictions on returns or if there are any items that cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
88
/
100
This brand offers products that are on the pricey side.
Target Audience
Empowered women, socially-conscious consumers, body-positive advocates
Stereotype
Empowered
Pricing Rating
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Sustainability Score
90
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Quality Score
90
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DTCetc Score
88
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100
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