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Wildling Beauty
Wildling Beauty is a female-led skincare company founded in 2018 in Los Angeles, California. Drawing from traditional Chinese medicine, they offer holistic products and facial tools such as gua shas and jade rollers, sourced from local farms with a focus on sustainability. They have been featured in US Weekly, WhoWhatWear, and Harper’s Bazaar.
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Wildling Beauty is a female-led company founded in 2018 in Los Angeles, California, that offers holistic skincare products and facial tools such as gua shas and jade rollers. Drawing from traditional Chinese medicine, Wildling Beauty works with local farms and focuses on sustainability. They provide a variety of products on their website, offer personalized recommendations through an online quiz, and provide Afterpay as an alternative payment option. They also donate a portion of their revenue to replanting trees and have been featured in media outlets such as US Weekly, WhoWhatWear, and Harper’s Bazaar.
Customers who are drawn to the boho stereotype and prioritize holistic skincare would find Wildling Beauty useful. These customers are likely looking for products that align with their values of sustainability and natural ingredients. They may also be interested in traditional Chinese medicine and the benefits of facial tools like gua shas and jade rollers.
Wildling Beauty's focus on sustainability and working with local farms aligns with the values of customers who prioritize eco-friendliness and supporting local businesses. The personalized recommendations through an online quiz also cater to customers who want a customized skincare routine. Additionally, the option to use Afterpay as a payment method may appeal to customers who want to budget their purchases.
Overall, Wildling Beauty offers a unique approach to skincare that appeals to customers who prioritize holistic and sustainable practices. Their commitment to giving back to the environment through tree replanting also aligns with the values of customers who prioritize eco-friendliness.
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Here's what shoppers have to say:
- Wildling Beauty Gua Sha offers a content series that kicks off via email right after purchase, providing helpful tutorials and instruction on how to incorporate the new practices into daily life.
- The gua sha tool is the best one available, and is effective in combating puffiness after drinking or eating salty foods.
- The content and tutorials provided by Wildling are helpful and make it easier to understand and use the product.
- Wildling has successfully re-introduced old school gua sha to a new generation, making it modern, approachable and effective.
- The accompanying oil is great and makes a difference when used consistently.
Cons
- The products did not meet my expectations.
- I did not see any noticeable results after using the products.
- The prices are too high for the quality of the products.
Wildling Beauty offers free shipping on all US orders. Customers will receive a tracking number and confirmation email when the order is placed. For international customers, Wildling Beauty provides delivery to select countries. There is no additional cost for international orders. For orders over a certain price, Wildling Beauty offers special shipping deals.
Wildling Beauty offers a 30-day window for customers to return unused, full-sized items. To initiate the return process, customers must contact the brand for further instructions. No information is available about free shipping for returns. It is unclear how long it takes the company to process a return. Items that are used or not full-sized cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
95
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100
This brand offers products that are on the pricey side.
DTCetc Score
85
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100
This brand offers products that are on the pricey side.
Target Audience
Women, Skincare
Stereotype
Boho
Pricing Rating
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Sustainability Score
90
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100
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Quality Score
95
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100
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DTCetc Score
85
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100
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