Rael Pads

Rael Pads is a women's body care brand that creates sustainable, naturally made products to empower women worldwide. Founded in 2017 by Aness Ann, Binna Won, and Yanghee Paik, Rael Pads has been featured in InStyle, Allure magazine, and Insider and is sold in 19 countries. Their extensive selection of period care products, such as pads, tampons, liners, period underwear, and heating patches, are accessible to every woman and free shipping is available on orders over $30. #HappyPeriodsForAll.

Category
Wellness
Socials
90
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Rael Pads

Rael Pads is a women's body care brand founded in 2017 by Aness Ann, Binna Won, and Yanghee Paik. It focuses on selling products related to feminine hygiene such as pads, tampons, panty liners, underwear, skincare, wash and wipes, and toothpaste. It has been featured in publications such as InStyle, Allure magazine, and Insider. Rael Pads' mission is to create sustainable and naturally made products that are accessible to every woman. Their products are sold in 19 countries worldwide and they have an extensive selection of period care products such as pads, tampons, liners, period underwear, and heating patches. They also offer period sets which include a package of tampons, pads, and liners. Customers can receive free shipping on orders over $30 and the company donates period products to a woman in need when a customer shares a photo with the #HappyPeriodsForAll.

Who Shops At Rael Pads

Customers who prioritize eco-friendliness and sustainability in their purchasing decisions would find Rael Pads useful. These customers are likely to be conscious of the environmental impact of their choices and seek out products that are made with natural and sustainable materials. Rael Pads aligns with these values by offering a range of feminine hygiene products that are made with organic and biodegradable materials, such as bamboo and cotton. Additionally, the company's commitment to accessibility and social responsibility, as evidenced by their donation program, may also appeal to customers who prioritize ethical and socially conscious brands. Overall, customers who prioritize eco-friendliness, sustainability, and social responsibility in their purchasing decisions would find Rael Pads to be a useful and aligned choice.

What customers love about Rael Pads

Here's what shoppers have to say:
  • Rael tampons are made with 100% organic cotton and provide up to 8 hours of leak free protection.
  • Rael's vulva care products have simple ingredients and the company is transparent about their products.
  • The feminine foaming wash is gentle and does not mess up the vaginal pH.
  • The heating patches work best when used on top of the tightest, thinnest undies possible.
  • Rael products are unscented and don't use harsh chemicals that can harm and trigger irregular periods.
  • Rael pads, liners and tampons are great and provide comfort and less stress about spilling onto the bed.
  • The packaging is easy to use.
Cons
  • The product's heating patches may not be effective when used on thick fabrics or directly on skin.
  • The pads may not provide enough absorbency for heavy flow days.
  • The adhesive on the pads may not be strong enough to keep them in place during physical activity.

Rael Pads's Shipping Policy

Rael offers free shipping on orders over $30 within the US, including Hawaii and Alaska. Orders with standard shipping take approximately 4-5 business days, while orders with expedited shipping take approximately 1-3 business days. For international customers, Rael products are available on Amazon in Canada, the United Kingdom, Germany, France, Spain, Italy, and Japan. In the future, Rael will also be made available in Mexico, Australia, China, and India.

Rael Pads's Return Policy

Rael Pads offers a 30-day return policy for customers who are unhappy with their orders. To return an item, customers should email customer service with their order number and an image of the item. Returns are typically processed within a few days. Items must be returned within 30 days of purchase to be eligible for a refund. No damaged items can be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Women

Stereotype

Eco-conscious

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
84
/
100
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Rael Pads on Socials

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Rael Pads (@Rael Pads) • Instagram photos and videos

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