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Underdays
Experience the difference of Underdays, a women's underwear brand that delivers comfortable, expressive, and ethical basics. Designed with women's health in mind, their innovative fabrics and solutions-driven design are perfect for the modern woman who values style, comfort, and sustainability. Join the movement and celebrate everyday boldness with Underdays.
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DTCetc’s Take
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Underdays is a women's underwear brand founded by Amelie Salas and Oria Mackenzie. Their mission is to revolutionize the way women shop for underwear by delivering comfortable, expressive, and ethical basics that make a difference to everyday life. Underdays puts women's health at the forefront of their designs by listening to their biggest pain points and combining solutions-driven fabrics with innovative design. Their products are perfect for the modern woman who values comfort, style, and sustainability. Underdays celebrates everyday boldness and enables women to live their lives without limitations. Join the movement and experience the difference of Underdays.
Underdays customers are modern women who value comfort, style, and sustainability in their underwear. They appreciate the brand's focus on women's health and the innovative solutions-driven designs that cater to their needs, enabling them to live their lives without limitations.
Products powered by Next Big Shop - get real time product and sales insights on any Shopify store.
Here's what shoppers have to say:
- Comfortable and cute, great for the gym
- Brazilian high cut makes them sexy
- Great quality fabric and fit
- Soft and comfortable to wear
- Perfect for everyday use, will buy more in other styles
Cons
- The sizing and fit may not work for all body types.
- The waistband could use improvement to prevent bunching and rolling.
- The printed slogan inside the gusset may not hold up well after multiple washes.
- The design may cause the underwear to require frequent readjustment.
Underdays offers shipping within the UK with a standard delivery option for £3.50, free delivery for orders over £30, and next day delivery for £6.00. Shipping times for standard delivery takes 2-3 business days, while non-mainland UK addresses may take up to 5 business days. For international shipping, Underdays ships to select countries such as Belgium, Denmark, France, Germany, Ireland, Italy, Netherlands, Portugal, Spain, Sweden, Switzerland, USA, South Africa, Australia, and Canada. Shipping prices vary depending on the country, with standard shipping ranging from £8.50 to £13, and express shipping ranging from £23 to £37. Customers are responsible for any import duties and taxes applicable to their country. Overall, Underdays provides a range of shipping options to meet their customer's needs.
Underdays accepts returns within 21 days from the date of despatch for a full refund, and within 30 days for an exchange or store credit. The item must be in the same condition it was delivered in, with the hygiene sticker intact and swing tag attached, and must be unworn and unwashed. Returns will be processed within 14 business days after arrival at the warehouse, and customers will be notified via email. Seasonal sale items and complimentary items are not eligible for returns, and refunds do not include shipping costs.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
85
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100
This brand offers products that are on the pricey side.
Quality Score
85
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100
This brand offers products that are on the pricey side.
DTCetc Score
89
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100
This brand offers products that are on the pricey side.
Target Audience
Modern women, sustainability-conscious, comfort-seekers
Stereotype
Modern
Pricing Rating
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Sustainability Score
85
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Quality Score
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DTCetc Score
89
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100
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