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Apparel — Modern

Underdays

Underdays is turning women’s underwear into self-care, advocating that consumers justly deserve high-performing and aesthetically pleasing underwear options. They promise to eradicate issues such as uncomfortable wear and unflattering designs. Underdays ensures softness and breathability in its fabrics, endorsement from female health experts, unparalleled style and fit, and an extra-long antimicrobial gusset for freshness and dryness. Their products undergo rigorous scrutiny via 50+ rounds of user testing on women to guarantee premium quality for their customers.

Underdays
DTCetc Score
89
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Underdays is an underwear brand offering direct-to-consumer products. The company aims to dispatch orders within 24 hours on weekdays and provides multiple shipping methods at checkout.

Who shops at Underdays

Underdays customers are modern women who value comfort, style, and sustainability in their underwear. They appreciate the brand's focus on women's health and the innovative solutions-driven designs that cater to their needs.

Underdays
100%
Direct-to-consumer
Apparel
Category
03

The DTCetc bottomline

89
/100
Overall score
Quality85
Sustainability85
Value for money80
Category
Apparel
Style
Modern
04

What customers say

Customers love
  • Aims to dispatch orders within 24 hours during weekdays
  • Offers multiple shipping methods to choose from at checkout
  • Items must be returned in original packaging with tags and gusset stickers intact
05

Popular products

Shop the range ↗

Underdays shipping policy

Underdays aims to dispatch all orders within 24 hours during weekdays (except UK bank holidays). Delivery times are provided as guidelines only and commence from the date of dispatch, not accounting for delays from payment authorization or stock availability.

Underdays return policy

Items must be returned in perfect, unused condition with original tags and gusset stickers, in original undamaged box and dust bag. Underdays reserves the right to reject returns that do not meet requirements and will not refund taxes, duties, or shipping costs for uncollected packages.

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