SKIMS

SKIMS is a United States-based modern apparel retailer that sells women's Clothing. SKIMS is the modern solution to shape enhancing undergarments. By prioritizing comfort and fit, SKIMS makes high quality shapewear that enhances, lifts, and tones.

Category
Apparel
Socials
100
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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Body Positive
Celebrity Endorsed
Creator Led

DTCetc’s Take

About SKIMS

SKIMS is a shapewear and loungewear brand founded by Kim Kardashian in 2020 and based in Culver City, California. The brand offers a selection of everyday shapewear that smooths, enhances, lifts, and tones, as well as a line of cozy loungewear and intimates. SKIMS celebrates the female figure and stocks a full and inclusive size range. The products have received over 26,000 five-star reviews and customers have the option to purchase with four Afterpay instalments.

Who Shops At SKIMS

Customers who identify as Glamazons, or those who are tall, curvy, and confident, would find SKIMS useful. These customers are looking for shapewear that enhances their natural curves and provides a smooth silhouette under their clothing. They value inclusivity and diversity, and appreciate brands that celebrate and empower women of all shapes and sizes. SKIMS aligns with these values by offering a full range of sizes and celebrating the female figure. Additionally, Glamazon customers may also appreciate the cozy loungewear and intimates offered by SKIMS, as they prioritize comfort and style in their everyday wear. The option to purchase with four Afterpay instalments may also be appealing to these customers, as it allows them to budget and manage their finances while still investing in quality shapewear and loungewear.

What customers love about SKIMS

Here's what shoppers have to say:
  • Super comfy and basic pieces that go a long way.
  • Inclusive sizing and great for all body types.
  • High quality and long-lasting products.
  • Innovative fabric and frequent drops of new products.
  • Soft, stretchy, and barely-there feel.
  • Classic silhouettes mixed with trend-focused designs.
  • Luxurious fabric, breathability, and fit.
  • Lightweight and comfortable.
  • Color matches perfectly to skin tone.
  • Biodegradable and recyclable packaging.
  • Size inclusive and stylish.
Cons
  • The quality of the products could be improved.
  • The sizing can be inconsistent.
  • The prices are higher than some competitors.

SKIMS's Shipping Policy

For domestic orders in the U.S., Skims offers three shipping options: UPS Economy for $8, or free on orders over $75 (3-8 business days), UPS Ground for $8, or free on orders over $75 (2-5 business days), and UPS 2nd Day Air for $20 (2 business days). All orders over $75 have free shipping. Processing time for orders is 1-2 business days.For international orders, Skims offers Standard or Express options, and shipping can take 4-21 days. Exact shipping options and costs will be available at checkout.

SKIMS's Return Policy

SKIMS has a straightforward return policy that allows customers to return products within 30 days of the order being shipped. Items must be unworn, unwashed, and in their original condition with all tags attached. Customers should wear underwear when trying on the items for the first time. To start a return or exchange, customers must go to the return portal on the SKIMS website and follow the steps provided. A prepaid return shipping label will be emailed to customers, which must be printed off and attached to the return package. The original packing slip must also be included. After dropping off the package at the Post Office, SKIMS will inspect the return, which can take up to 5 business days. If the return is valid, customers will receive a refund for the original form of payment, which can take up to 7-10 business days to show up. Final sale items and gift cards cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
100
/
100
This brand offers products that are on the pricey side.
DTCetc Score
80
/
100
This brand offers products that are on the pricey side.
Target Audience

Women, Inclusive, Stylish

Stereotype

Glamazon

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
100
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100
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DTCetc Score
80
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100
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SKIMS on Socials

View this profile on Instagram

SKIMS (@SKIMS) • Instagram photos and videos

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