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Harper Wilde
We are taking the B.S. out of Bra Shopping, by using patented technology to bring you the perfect fit from our expert team of bra designers. Harper Wilde is a service for busy women who want to shop and get on with their lives quickly, easily and conveniently.
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DTCetc Score
Brand Tags
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DTCetc’s Take
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Harper Wilde is a women's intimates brand founded by two women who were frustrated by the high cost and over-sexualization of bras. The brand aims to empower women of all ages and sizes by offering high-quality, fairly-priced products without the traditional retail markup. Harper Wilde is committed to education and empowerment, partnering with organizations that support young women and girls. The brand offers a range of bras that women can feel good in and about, with a focus on comfort and practicality. Harper Wilde is the perfect choice for women who want to support a brand that shares their values of empowerment and fairness.
Harper Wilde attracts women who seek fairly-priced, comfortable, and practical bras without the traditional retail markup. The brand's focus on education, empowerment, and partnerships with organizations that support young women and girls makes it an ideal choice for customers who value these principles.
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Here's what shoppers have to say:
- Comfortable bras for daily wear
- Supportive bras for larger chests
- Wide variety of bras
- With and without underwires
Cons
- Limited negative reviews
Harper Wilde offers free standard shipping for orders over $75 after discounts have been applied. For all other purchases, the standard shipping fee is $5.95. Domestic orders should arrive within 5-7 business days after the order has been shipped out.
Harper Wilde has a clear return policy that allows customers to exchange or receive a refund for their purchases. To be eligible for a return, items must be unworn, unwashed, and unaltered with the tags still on. Customers must use a prepaid label from the Returns Portal to return their items.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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70
This brand offers products that are on the pricey side.
Sustainability Score
85
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100
This brand offers products that are on the pricey side.
Quality Score
85
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100
This brand offers products that are on the pricey side.
DTCetc Score
87
/
100
This brand offers products that are on the pricey side.
Target Audience
Empowered women
Stereotype
Empowered
Pricing Rating
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Sustainability Score
85
/
100
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Quality Score
85
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100
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DTCetc Score
87
/
100
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True & Co
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Speciality
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