Yellowberry
Yellowberry is on a mission to change the way tween girls view bras. By giving tween girls access to bras that are comfortable, age appropriate and fashionable, Yellowberry has created a movement which encourages girls to spend a lifetime in bras that fit. This is a cause we are all passionate about and we hope you can join us in making bras for tween girls a reality.
In the wild
Campaign & product imagery, pulled straight from the source. Drag to explore →
The story
Yellowberry was founded in 2014 by a young woman who was frustrated with the lack of comfortable and stylish bras for girls her sister's age. Yellowberry offers a range of bras and underwear specifically designed for girls who are growing up and want to feel supported both literally and figuratively. The brand is known for its fun colors and comfortable fabrics that make girls feel confident and comfortable. With a focus on empowering girls, Yellowberry is the perfect choice for parents who want to give their daughters a positive and supportive start to their journey into womanhood.
Yellowberry customers are parents and young girls who are looking for comfortable, stylish, and supportive bras and underwear as they transition into womanhood. They appreciate the brand's focus on empowering girls and creating products with fun colors and comfortable fabrics. Yellowberry's clientele likely consists of families who want to give their daughters a positive and supportive start to their journey into womanhood.
The DTCetc bottomline
What customers say
- The Yellowberry bras have great quality and fit well, with seamless designs that are highly recommended.
- Customers are pleased with the sensory-friendly options, which are soft, stretchy, and provide just the right amount of coverage and support.
- The packaging is adorable and makes customers feel special, and the adjustable straps with cute clasps are a nice touch.
- Yellowberry bras are a favorite among preteens, who refuse to wear anything else.
Popular products
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10 Yellowberry shipping policy
Free shipping over $100
Yellowberry offers free shipping on all orders over $100 within the continental U.S. Overnight shipping is available for $45. International customers will have their shipping fees calculated at checkout and are responsible for additional taxes and duties upon entry to their country. Free shipping does not apply to international orders. Yellowberry ships orders within one to three business days and customers will receive a confirmation email with tracking information. Please note that international orders are not eligible for return or exchange.
Yellowberry return policy
30-day return window
Yellowberry has a return policy that allows for returns of unwashed and unworn merchandise within 30 days of purchase. Hangtags must be attached and proof of payment must be provided. Bundles must be returned in full for a refund. Gift cards, special sale or promotions, and "Last Chance" items are final sale and cannot be returned. International orders are also not eligible for return. To exchange a product, customers must return it and place a new order. Once a return is received, Yellowberry will credit the original form of payment within 30 days. There is a $7.50 return fee that will be deducted from the refund. Items returned after the 30-day policy will be donated and no refunds will be issued. Worn or soiled items are also not eligible for return. Yellowberry does not accept returns for ineligible items such as those on sale or gift cards. If a package is lost, Yellowberry can only refund or reship after 30 days and confirmation from the shipping carrier that the package was lost.
