Cuup

Cuup is a lingerie brand founded in 2017 by Abby Morgan and Lauren Cohan with the mission to revolutionize the way bras are designed. Their products are praised for their fit, feel, and quality, and they offer 40 different sizes ranging from 30 to 38 in bands and A to H in cups. Cuup also offers a fit quiz and a bra fitting service at their SoHo location or virtually.

Category
Apparel
Socials
95
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Cuup

Cuup is a lingerie brand founded in 2017 by Abby Morgan and Lauren Cohan with the mission to reinvent the way bras are designed. They offer a variety of undergarments, including thongs, demi bras, high-waisted panties and more, in 40 different sizes ranging from 30 to 38 in bands and A to H in cups. Cuup also offers a fit quiz and a bra fitting service at their SoHo location or virtually. Their products have been praised for their fit, feel, and quality, and they offer Afterpay as an alternative payment option. However, they only ship within the US and Canada, and their swim tops and bottoms have a 14-day return window.

Who Shops At Name

Cuup would be useful for customers who prioritize modern design and innovation in their lingerie choices. These customers are likely looking for undergarments that are both stylish and functional, with a focus on comfort and fit. Cuup's range of sizes and fit quiz make it a great option for customers who struggle to find bras that fit properly, and their commitment to reinventing traditional bra design aligns with the values of customers who prioritize innovation and progress. Additionally, Cuup's use of high-quality materials and attention to detail in their products appeals to customers who value quality and durability in their purchases. Overall, Cuup is a great option for customers who want to invest in lingerie that is both stylish and functional, with a focus on fit and quality.

What customers love about Cuup

Here's what shoppers have to say:
  • CUUP bras are luxe and high quality, with a great brand experience and communication.
  • The sizing is great and the bras are comfortable.
  • The bras look good, feel good and fit well, and are simple yet sexy.
  • The bras are high-quality and consistent, with a focus on showing real bodies in their marketing.
  • The unboxing experience is fun and comes with a re-useable mesh washing bag.
Cons
  • The quality of Cuup's products is inconsistent.
  • Cuup's customer service can be slow to respond to inquiries.
  • Cuup's prices are higher than comparable brands.

Cuup's Shipping Policy

Cuup offers free standard shipping for orders that total $50 or more in the United States and Canada. Orders below this amount are charged a flat fee of $3. Delivery typically takes 8 to 15 days. Customers can track their orders using the tracking number found in their confirmation email. For faster delivery, Cuup offers expedited and express shipping options. International orders are only available to customers living in Canada or the United States.

Cuup's Return Policy

Cuup offers a 30-day window for customers to return their bras, and a 14-day window for customers to return their swimwear and bottoms. To return an item, customers must visit the Cuup returns portal on their website, and the item must be in new condition. There is no time limit for the company to process returns, but some items such as gift cards and opened hosiery cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
81
/
100
This brand offers products that are on the pricey side.
Target Audience

Women, Millennials

Stereotype

Modern

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Sustainability Score
90
/
100
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Quality Score
95
/
100
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DTCetc Score
81
/
100
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Cuup on Socials

View this profile on Instagram

Cuup (@Cuup) • Instagram photos and videos

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