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Cuup
Cuup is a lingerie brand founded in 2017 by Abby Morgan and Lauren Cohan with the mission to revolutionize the way bras are designed. Their products are praised for their fit, feel, and quality, and they offer 40 different sizes ranging from 30 to 38 in bands and A to H in cups. Cuup also offers a fit quiz and a bra fitting service at their SoHo location or virtually.
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DTCetc’s Take
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Cuup is a lingerie brand founded in 2017 by Abby Morgan and Lauren Cohan with the mission to reinvent the way bras are designed. They offer a variety of undergarments, including thongs, demi bras, high-waisted panties and more, in 40 different sizes ranging from 30 to 38 in bands and A to H in cups. Cuup also offers a fit quiz and a bra fitting service at their SoHo location or virtually. Their products have been praised for their fit, feel, and quality, and they offer Afterpay as an alternative payment option. However, they only ship within the US and Canada, and their swim tops and bottoms have a 14-day return window.
Cuup would be useful for customers who prioritize modern design and innovation in their lingerie choices. These customers are likely looking for undergarments that are both stylish and functional, with a focus on comfort and fit. Cuup's range of sizes and fit quiz make it a great option for customers who struggle to find bras that fit properly, and their commitment to reinventing traditional bra design aligns with the values of customers who prioritize innovation and progress. Additionally, Cuup's use of high-quality materials and attention to detail in their products appeals to customers who value quality and durability in their purchases. Overall, Cuup is a great option for customers who want to invest in lingerie that is both stylish and functional, with a focus on fit and quality.
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Here's what shoppers have to say:
- CUUP bras are luxe and high quality, with a great brand experience and communication.
- The sizing is great and the bras are comfortable.
- The bras look good, feel good and fit well, and are simple yet sexy.
- The bras are high-quality and consistent, with a focus on showing real bodies in their marketing.
- The unboxing experience is fun and comes with a re-useable mesh washing bag.
Cons
- The quality of Cuup's products is inconsistent.
- Cuup's customer service can be slow to respond to inquiries.
- Cuup's prices are higher than comparable brands.
Cuup offers free standard shipping for orders that total $50 or more in the United States and Canada. Orders below this amount are charged a flat fee of $3. Delivery typically takes 8 to 15 days. Customers can track their orders using the tracking number found in their confirmation email. For faster delivery, Cuup offers expedited and express shipping options. International orders are only available to customers living in Canada or the United States.
Cuup offers a 30-day window for customers to return their bras, and a 14-day window for customers to return their swimwear and bottoms. To return an item, customers must visit the Cuup returns portal on their website, and the item must be in new condition. There is no time limit for the company to process returns, but some items such as gift cards and opened hosiery cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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This brand offers products that are on the pricey side.
Quality Score
95
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This brand offers products that are on the pricey side.
DTCetc Score
81
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This brand offers products that are on the pricey side.
Target Audience
Women, Millennials
Stereotype
Modern
Pricing Rating
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Sustainability Score
90
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Quality Score
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DTCetc Score
81
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100
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