Cuup
Cuup is a lingerie brand founded in 2017 by Abby Morgan and Lauren Cohan with the mission to revolutionize the way bras are designed. Their products are praised for their fit, feel, and quality, and they offer 40 different sizes ranging from 30 to 38 in bands and A to H in cups. Cuup also offers a fit quiz and a bra fitting service at their SoHo location or virtually.
The story
CUUP is a direct-to-consumer intimate apparel brand offering bras, underwear, and lounge wear. They developed their sizing system based on measurements taken on real bodies.
CUUP is for people shopping for bras, underwear, and lounge wear.
What customers say
- Offers multiple bra styles including plunge, balconette, full coverage, demi, wireless plunge, and strapless options
- Ships to over 100 countries worldwide
- Free loyalty rewards program where customers earn points redeemable for exclusive perks
- In-person returns available at over 5,000 Happy Returns drop-off locations nationwide for US customers
- 60-day return window for unused, unworn, unwashed, or defective merchandise
Cuup shipping policy
CUUP ships to numerous countries worldwide including the US, Canada, Australia, Japan, India, and many others.
Cuup return policy
60-day return window
US-based customers can return unused, unworn, unwashed, or defective items within 60 days of ship date through Happy Returns drop-off locations. Refunds are initiated immediately upon drop-off, with a free return option available via e-gift card refund.
