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Apparel — Inclusive

Parade

Parade is the gender-inclusive underwear brand that prioritizes comfort and self-expression. With a range of fabrics and a focus on diversity and inclusivity, Parade is rewriting the American underwear story.

DTCetc Score
90
out of 100
01

The story

Parade is a direct-to-consumer brand offering sleepwear and loungewear for women, men, and children. Their product range includes pajamas, rompers, gowns, sleepsacs, and accessories across multiple size categories from newborn to adult.

Who shops at Parade

Parade serves families with infants, children, and adults seeking sleepwear and casual wear.

100%
Direct-to-consumer
Apparel
Category
02

The DTCetc bottomline

90
/100
Overall score
Quality95
Sustainability95
Value for money80
Category
Apparel
Style
Inclusive
03

What customers say

Customers love
  • Offers 14-day returns on unwashed, unworn items with tags attached
  • Covers return shipping costs for exchanges
  • Products available across multiple age groups and sizes
  • Simple online returns and exchanges process

Parade shipping policy

Parade offers international shipping to Mexico, Canada, the United Kingdom, and Australia through DHL Express. International orders should arrive within 2-5 business days after being placed. The brand also provides carbon-neutral shipping by working with high-quality carbon offset partners to invest in climate projects that sequester carbon.

Parade return policy

14-day return window

Parade accepts returns within 14 days of delivery for unwashed, unworn items with tags attached. Return shipping costs are the buyer's responsibility, but Parade covers shipping for exchanges. Returns are processed within two weeks of receipt at their headquarters.

05

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