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Parade
Parade is the gender-inclusive underwear brand that prioritizes comfort and self-expression. With a range of fabrics and a focus on diversity and inclusivity, Parade is rewriting the American underwear story.
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DTCetc’s Take
Popular Products
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Parade is a gender-inclusive underwear brand founded in 2019 by Cami Téllez and Jack DeFuria. The brand believes that comfort is key and offers a range of fabrics to suit every occasion. Parade's styles are designed to disappear under clothes and keep you comfortable all day long. Parade celebrates diversity and inclusivity, offering size-inclusive and gender-inclusive options. The brand also gives customers the power to donate 1% of their order to nonprofits that Parade believes in. With a focus on self-expression and full-spectrum color, Parade is rewriting the American underwear story.
Parade shoppers are individuals who prioritize comfort, inclusivity, and self-expression when it comes to underwear. They appreciate the brand's dedication to diversity, size-inclusiveness, gender-inclusiveness, and their commitment to supporting nonprofits.
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Here's what shoppers have to say:
- Parade Underwear is sustainably made and unique, with soft fabrics that are comfortable and pain-free.
- The brand stands for female empowerment, diversity, and breaking gender stereotypes.
- The product has great fabrics, colors and patterns, and offers high-waisted styles.
- The underwear and bralettes are affordable and sustainable, with a recycling program.
- The underwear is super comfortable and long-lasting, and the brand makes buying underwear fun.
- The underwear is soft and stretchy, with bright colors and neutrals available.
- The underwear offers full coverage and is size inclusive.
- The underwear is buttery soft and the brand has a remarkable ethos.
Cons
- Parade's return policy has limitations that may not be suitable for all customers.
- The website's design and navigation could be improved for a better shopping experience.
- Matching sets may be difficult to achieve due to limited color options in different styles.
- Customer service may not meet some customers' expectations in terms of response time and effectiveness.
- Shipping times may be longer than expected for some customers.
Parade offers international shipping to Mexico, Canada, the United Kingdom, and Australia through DHL Express. International orders should arrive within 2-5 business days after being placed. The brand also provides carbon-neutral shipping by working with high-quality carbon offset partners to invest in climate projects that sequester carbon.
Parade offers a 30-day return policy, allowing customers to receive a refund or store credit if an item doesn't fit or feel right. Any items listed at 50% or more of the previously listed non-discount price are considered final sale and cannot be returned. Additionally, complimentary promotional items and gifts with purchase are also final sale and cannot be returned for refunds or store credit.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
95
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100
This brand offers products that are on the pricey side.
Quality Score
95
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100
This brand offers products that are on the pricey side.
DTCetc Score
90
/
100
This brand offers products that are on the pricey side.
Target Audience
Comfort-seekers, inclusive, self-expressive
Stereotype
Inclusive
Pricing Rating
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Sustainability Score
95
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Quality Score
95
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DTCetc Score
90
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100
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