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Wellness — Health-conscious

Baze

The Baze blood nutrient test kit is the only FDA approved at-home blood nutrient test. This simple test helps you learn about your metabolism and nutritional needs, using a tiny vial of your own blood. After just 4 minutes and a few simple drops, you will find out which vitamins and supplements your body is lacking, and you can get them delivered right to your door each month.

Baze
DTCetc Score
60
out of 100
01

In the wild

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02

The story

Baze is a leading personalized nutrition brand that aims to revolutionize the way people approach their health. Baze offers a unique and innovative approach to nutrition by providing customers with personalized nutrient recommendations tailored to their specific needs. By combining scientific evidence, expert guidance, and quality ingredients, Baze ensures that customers have access to the exact nutrients their bodies require. With Baze, customers are empowered to take control of their health and improve their overall well-being. With their dynamic adjustment program and measurable results, Baze is committed to helping individuals achieve their health goals and transform their lives. Join Baze on the journey to optimized health and discover the power of personalized nutrition.

Who shops at Baze

The Baze shopper is health-conscious, scientifically-minded, and appreciates personalization. They are likely in a demographic that prioritizes wellness, whether that be a busy professional seeking to improve their health with minimal fuss, a performance athlete striving for optimal fitness, or an individual navigating the nuances of aging. This shopper wants to take the guesswork out of nutrition and appreciates Baze's use of scientific data to guide decisions. They may have tried one-size-fits-all supplements before and found them lacking. With Baze, they get a tailored approach to nutrition that aligns with their lifestyle and needs, making it an attractive choice for their journey towards better health.

Baze
100%
Direct-to-consumer
Wellness
Category
03

The DTCetc bottomline

60
/100
Overall score
Quality80
Sustainability50
Value for money50
Category
Wellness
Style
Health-conscious
04

What customers say

Customers love
  • Excellent customer service.
  • Customers view Baze as the future of vitamins due to their personalized approach. They recognize that a one-size-fits-all approach is inadequate and appreciate the brand's commitment to testing blood and tailoring vitamins to individual needs.
  • Customers express their love for Baze, highlighting the transformative impact the personalized vitamins have had on their overall well-being. They notice significant improvements in energy levels, joint pain, and general wellness, attributing these positive changes to Baze's personalized approach.
  • Baze has made a noticeable difference for customers, particularly in their performance at the gym. Triathletes and fitness enthusiasts appreciate the increased energy levels, improved focus, and overall well-being they experience since using Baze. The brand's contributions are highly valued and commended.
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