Airinum

Airinum is a Swedish-based brand founded in 2004 that creates reusable masks designed to filter out pollution, pollen, and bacteria, raising awareness about poor air quality and public health. Their masks feature air filtration, lightweight material, and adjustable fit, and come in a variety of designs.

Category
Wellness
Specialty
Socials
88
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
No items found.

DTCetc’s Take

About Airinum

Airinum is a Swedish-based brand founded in 2004 by Alexander Hjertstrom, Fredrik Kempe, Johannes Herrmann, and Mehdi Rejraji that sells reusable masks designed to filter out pollution, pollen, and bacteria. The brand raises awareness about poor air quality and public health and offers a sustainable and eco-friendly alternative to disposable masks. Airinum offers free shipping on orders of $125 or more and has been featured in several media outlets such as Hypebeast, The New York Times, and CNN. Their masks feature air filtration, lightweight material, and adjustable fit, and come in a variety of designs.

Who Shops At Airinum

Airinum's target customers are environmentally conscious individuals who prioritize both personal health and sustainability. They are likely to be urban dwellers exposed to pollution, pollen, or bacteria, who value reusable, high-quality masks as a stylish and eco-friendly alternative to disposables. These shoppers appreciate the brand's free shipping policy and its recognition in reputable media outlets. Airinum's customers are likely to be trendsetters who seek functional yet fashionable products that align with their values.

What customers love about Airinum

Here's what shoppers have to say:
  • Airinum has a variety of attractive colors, allowing customers to choose the one they like the most.
  • Customers are satisfied with the color of their Airinum product.
Cons
  • The quality of Airinum products is not up to par with other brands in the same price range.
  • The customer service experience with Airinum is lacking and needs improvement.
  • The effectiveness of Airinum masks in filtering out pollutants is questionable and needs further testing.

Airinum's Shipping Policy

Airinum offers free express shipping on orders of $45 or more within the US. They also provide international delivery to select countries, such as Canada and Japan, at no additional cost. Customers will receive a tracking number and confirmation email with their purchase.

Airinum's Return Policy

Airinum offers a 30-day window for customers to return their products, as long as they are in new condition. A free shipping label is provided, and the company offers a lifetime warranty on all face masks and accessories that covers any defects or damages for up to one year. To initiate the return process, customers must contact the brand for further instructions, or they can scan the QR code provided on Airinum’s website. Returns must be made within 30 days of purchase, and the company does not accept returns on any used items. It typically takes up to 7-10 business days for the return to be processed.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
88
/
100
This brand offers products that are on the pricey side.
Target Audience

Urban professionals

Stereotype

Eco-conscious

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
80
This is a placeholder
Sustainability Score
90
/
100
This is a placeholder
Quality Score
90
/
100
This is a placeholder
DTCetc Score
88
/
100
This is a placeholder

Airinum on Socials

View this profile on Instagram

Airinum (@Airinum) • Instagram photos and videos

Brands Like Airinum

Looking for brands similar to Airinum

We've got you covered. Check out this list of similar Wellness brands that customers of Airinum love.

Hers

The future of healthcare is here. From birth control to skin care, sexual health supplements to allergy relief, Hers has everything you need to live healthy. Prescribed by doctors online and shipped directly to your home, they're your one-stop shop for all things women's health.

hims

Hims & Hers Health, Inc. (HIMS), is a telehealth company that sells prescription and over-the-counter drugs online, as well as personal care products. The Company sells non-prescription products for hair loss and men's hair replacement and all of the COMBOS products are covered by the United States Food & Drug Administration (FDA).

Keeps

Keeps is a doctor-recommended hair loss treatment platform that allows you to get started immediately on the only FDA-approved hair loss treatments. It offers a consultation, doctor diagnosis of your type of hair loss, and matching to appropriate treatments for you.

LOLA

LOLA makes it easy to celebrate your time of the month. We’ve got you covered with trusted period products made with 100% organic cotton and gynecologist-approved sexual health products delivered to your door.

Aisle

Aisle is a Canadian company that makes and distributes washable, reusable alternatives for everyday products, such as feminine hygiene products. Aisle's products have been reviewed in magazines such as "Vancouver Magazine" and "Canadian Living", it currently has a five-star rating from the distributor of its menstrual cups on Amazon.com.

Apollo Neuro

Apollo Neuro is a wearable device that helps users manage their stress levels with touch therapy, learning and adapting to the user's life. Founded by Dr. David Rabin in 2015, it has been featured in multiple publications and undergone 6 clinical trials. It's available in 5 colors, with a 60-day return window and refurbished watches available for a lower price.

April

April is a modern vitamin brand that offers personalized, vegan supplements made with expert nutritionists and scientists' help. Their smart-working formulas are easy to navigate, and they prioritize transparency and education. Perfect for health-conscious customers who prioritize their physical and mental well-being.

ASYSTEM

ASYSTEM is the ultimate health-conscious brand for men, offering a range of natural supplements and skincare products. Their Functional By Design® Methodology guarantees high-quality and effective ingredients for overall well-being.

Athena Club

Athena Club is a sustainable self-care brand founded in 2017 by Allie Griswold, Maria Markina, and Charles Desmarais. We offer all-natural, clean, and sustainable products such as razors, tampons, body lotions, and supplements that are free of synthetics, additives, and harsh substances. We are committed to sustainability and ethical sourcing and have donated over 1 million period products to those in need.

Ava Women

Ava Women is revolutionizing fertility tracking with AI, apps, sensors and more, to give women an easy way to track their reproductive life. Our products are clinically tested and FDA-approved, offering a range of package deals with different guarantees and privileges.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.