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Airinum
Airinum is a Swedish-based brand founded in 2004 that creates reusable masks designed to filter out pollution, pollen, and bacteria, raising awareness about poor air quality and public health. Their masks feature air filtration, lightweight material, and adjustable fit, and come in a variety of designs.
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Airinum is a Swedish-based brand founded in 2004 by Alexander Hjertstrom, Fredrik Kempe, Johannes Herrmann, and Mehdi Rejraji that sells reusable masks designed to filter out pollution, pollen, and bacteria. The brand raises awareness about poor air quality and public health and offers a sustainable and eco-friendly alternative to disposable masks. Airinum offers free shipping on orders of $125 or more and has been featured in several media outlets such as Hypebeast, The New York Times, and CNN. Their masks feature air filtration, lightweight material, and adjustable fit, and come in a variety of designs.
Airinum's target customers are environmentally conscious individuals who prioritize both personal health and sustainability. They are likely to be urban dwellers exposed to pollution, pollen, or bacteria, who value reusable, high-quality masks as a stylish and eco-friendly alternative to disposables. These shoppers appreciate the brand's free shipping policy and its recognition in reputable media outlets. Airinum's customers are likely to be trendsetters who seek functional yet fashionable products that align with their values.
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Here's what shoppers have to say:
- Airinum has a variety of attractive colors, allowing customers to choose the one they like the most.
- Customers are satisfied with the color of their Airinum product.
Cons
- The quality of Airinum products is not up to par with other brands in the same price range.
- The customer service experience with Airinum is lacking and needs improvement.
- The effectiveness of Airinum masks in filtering out pollutants is questionable and needs further testing.
Airinum offers free express shipping on orders of $45 or more within the US. They also provide international delivery to select countries, such as Canada and Japan, at no additional cost. Customers will receive a tracking number and confirmation email with their purchase.
Airinum offers a 30-day window for customers to return their products, as long as they are in new condition. A free shipping label is provided, and the company offers a lifetime warranty on all face masks and accessories that covers any defects or damages for up to one year. To initiate the return process, customers must contact the brand for further instructions, or they can scan the QR code provided on Airinum’s website. Returns must be made within 30 days of purchase, and the company does not accept returns on any used items. It typically takes up to 7-10 business days for the return to be processed.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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This brand offers products that are on the pricey side.
Quality Score
90
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This brand offers products that are on the pricey side.
DTCetc Score
88
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This brand offers products that are on the pricey side.
Target Audience
Urban professionals
Stereotype
Eco-conscious
Pricing Rating
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Sustainability Score
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Quality Score
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DTCetc Score
88
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100
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