Airinum
Airinum is a Swedish-based brand founded in 2004 that creates reusable masks designed to filter out pollution, pollen, and bacteria, raising awareness about poor air quality and public health. Their masks feature air filtration, lightweight material, and adjustable fit, and come in a variety of designs.
In the wild
Campaign & product imagery, pulled straight from the source. Drag to explore →
The story
Airinum was founded by Alexander Hjertström after experiencing toxic air pollution in India. The company creates innovative products to help people live healthier lives while promoting sustainable living and reducing air pollution.
Airinum's target customers are environmentally conscious individuals who prioritize both personal health and sustainability. They are likely to be urban dwellers exposed to pollution, pollen, or bacteria, who value reusable, high-quality masks as a stylish and eco-friendly alternative to disposables. These shoppers appreciate the brand's free shipping policy and its recognition in reputable media outlets. Airinum's customers are likely to be trendsetters who seek functional yet fashionable products that align with their values.
The DTCetc bottomline
What customers say
- Founded in response to documented health risks from air pollution affecting over 90% of the world's population
- Focuses on both personal health and environmental sustainability
- Products designed to address hyper-local air pollution exposure
Popular products
Airinum shipping policy
Customs and duties may apply when shipping to Australia, New Zealand, United Kingdom, Canada, Hong Kong, Taiwan, Thailand, South Korea, India, Japan, and Philippines.
Airinum return policy
30-day return window
Airinum offers a 30-day window for customers to return their products, as long as they are in new condition. A free shipping label is provided, and the company offers a lifetime warranty on all face masks and accessories that covers any defects or damages for up to one year. To initiate the return process, customers must contact the brand for further instructions, or they can scan the QR code provided on Airinum’s website. Returns must be made within 30 days of purchase, and the company does not accept returns on any used items. It typically takes up to 7-10 business days for the return to be processed.
