23andMe

23andMe, Inc. is a personal genomics company that offers analysis of DNA test results and health-related genetic reports.

Category
Wellness
Specialty
Socials
80
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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About 23andMe

23andMe is a genetic testing and analysis company founded in 2006 by Anne Wojcicki, Linda Avey, and Paul Cusenza. Customers can get access to a wealth of information about your DNA and what it can tell you. With 23andMe, you are in control of your DNA and your data, and the company places a strong emphasis on privacy and security. By participating in research, you can help fuel scientific discovery just by answering questions online. Additionally, 23andMe is committed to diversity, equity, and inclusion, and is working to provide equal opportunity for all employees, customers, and community members. With 23andMe, you can explore your DNA and gain valuable insights into your health and ancestry.

Who Shops At Name

23andMe is a favorite for customers who have an interest in discovering their ancestry, health, and wellness. These customers are likely curious about their genetic makeup and want to understand more about their family history and potential health risks. They also value transparency about the method, scientific evidence, and data-driven decision-making.

What customers love about 23andMe

Here's what shoppers have to say:
  • Customers are impressed with the accuracy and quality of the information provided by 23andMe.
  • The results are aligned with their family tree research and provide previously unknown information.
  • The service is efficient and the app is user-friendly.
  • Customer service is helpful and provides impartial information.
Cons
  • The genealogical work and ethnicity reports provided by 23andMe have limitations and potential inaccuracies.
  • There is no option to download and upload DNA to other major websites for comparison.
  • The genealogy and matching functions on their website could be improved.
  • Matches on 23andMe are estimated and may require additional research for verification.
  • The company's prices may be considered high and they do not allow for DNA uploads from other sources.
  • There have been reported issues with invalid barcodes and difficulty in obtaining customer service support.

23andMe's Shipping Policy

23andMe offers three shipping methods for orders within the United States: Standard, Expedited, and Express. Standard shipping costs $9.95 and takes 3-6 business days from the date of shipment. Expedited shipping costs $14.95 and takes 2-3 business days, while Express shipping costs $24.95 and takes 1-2 business days. Orders containing more than one kit enjoy discounted shipping costs. Each order comes with pre-paid return shipping supplies for each kit and detailed return instructions. The brand does not offer one-day or overnight return shipping options or expedited shipping to the lab. There is no information available on international shipping.

23andMe's Return Policy

23andMe offers a standard refund policy for its customers. To receive a refund for an unused kit, customers must notify the company within thirty days of placing their order and confirm that they have not yet shipped their saliva sample to the laboratory. If a customer wants to request a refund on their entire order, they can complete an online form. Refunds will be issued to the same credit card used for the purchase and will be processed within 21 business days of confirmation by the Customer Care team that the conditions of the refund have been met. However, Health Upgrades from the Ancestry Service to the Health + Ancestry Service, Chip Upgrades, 23andMe+, and Ancestry Book purchases are non-refundable. Kits purchased at a conference or event are also non-refundable unless otherwise stated at the point of sale. For kits purchased from authorized third-party retailers, 23andMe will only refund the lab fee paid directly to the company. Customers should contact Customer Care if they want to refund part of a multiple kit order.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
80
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100
This brand offers products that are on the pricey side.
DTCetc Score
82
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100
This brand offers products that are on the pricey side.
Target Audience

Curious, health-conscious, data-driven

Stereotype

Curious

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Sustainability Score
80
/
100
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Quality Score
80
/
100
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DTCetc Score
82
/
100
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23andMe on Socials

View this profile on Instagram

23andMe (@23andMe) • Instagram photos and videos

Brands Like 23andMe

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color

At Color, we believe consumer genomics technologies should be used to improve healthcare for everyone. To bring together the necessary elements to realize this vision, Color combines our large scale computing infrastructure with health technologies like COVID-19, a genomic evaluation system capable of analyzing 1000s of genes simultaneously.

embark

Embark is your dog's DNA connection. We help you understand the ancestry, health and traits that are part of your pup's DNA to keep them happy and healthy. Then we provide resources that make it fun and easy to learn about your dog's special needs based on this information.

Futura Genetics

Futura Genetics Free Personal DNA Test will give you a detailed report on your predisposition for 28 most common diseases including Cancer, Alzheimer, Obesity, and many more. It is done with special scientific method and your DNA samples are processed in accredited laboratories.

Helix

Helix is a consumer genomics company built on the belief that every person has the right to understand their DNA and have access to the tools that can help them gain insight into their health, ancestry and heritage.

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