The best in
genomics.
5 direct-to-consumer genomics brands, ranked by DTCetc score — led by color. How we score →
The podium
Top genomics brands, ranked by DTCetc score
About this list
Whether you're looking for a useful gift or want to check in on your own health, genomics testing is a great place to start. The best part about a DNA Health Test is that it gives you the information you need to make healthy decisions and give you peace of mind. Genetic testing can be as easy as taking a simple saliva test at home and receiving a report back in the mail. DTC genomics companies like 23andMe and Helix provide detailed reports on your predisposition for common diseases including cancer, alzheimers, obesity and many more.
Every brand here is scored on quality, sustainability and value — the ranking updates as brands evolve. How we score →
What is the best DTC genomics brand?
color tops our genomics ranking with a DTCetc score of 85/100, based on quality, sustainability and pricing.
How many DTC genomics brands does DTCetc cover?
We track 5 direct-to-consumer genomics brands, each scored and ranked on quality, sustainability and price.
What are the most affordable genomics brands?
embark, Helix, 23andMe carry the lowest price tiers in our genomics ranking.
What are the most sustainable genomics brands?
color, Futura Genetics, 23andMe lead this list on our sustainability score.