Base

Base is a revolutionary brand that offers at-home blood testing and tracking for those who prioritize their health. Backed by a team of experts, Base emphasizes accuracy, reliability, and data privacy while making blood data easily understandable for health-conscious customers.

Category
Wellness
Socials
85
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Base

Base is a revolutionary brand founded by a team of scientists, doctors and engineers who are changing the way we learn about our bodies. Established in an undisclosed year and location, Base uses blood to track health through at-home blood testing and regular tracking. The brand's goal is to stand in the gap and create a new kind of way to track health through blood testing. Base is currently working on translating blood data in an easier way so that customers can understand, access and measure their health over time. With a variety of tracks to choose from, Base is the perfect support system for anyone looking to take control of their health.

Who Shops At Name

Customers who prioritize their health and want to track their health through at-home blood testing and regular tracking would love Base. These customers value accuracy, reliability, and ease of use in the product, and want to easily understand and access their blood data while tracking their health over time. Base aligns with these values by offering a new way to track health through blood testing, backed by a team of experts, and emphasizing data privacy and security. Base also aims to make blood data more understandable, which appeals to health-conscious customers who are concerned about their personal information.

What customers love about Base

Here's what shoppers have to say:
  • Saliva cortisol testing was consistent and affordable
  • Results came back fairly quickly and were helpful in getting additional lab work and testing ordered
  • Diet, lifestyle change, and supplement suggestions helped improve symptoms
  • Great service all around with helpful follow-up info sent after results came in
Cons
  • The service could benefit from further improvements to enhance results
  • It would be helpful if Base took into account updates to health and lifestyle when providing recommendations
  • The monthly membership fee may be a drawback for some users

Base's Shipping Policy

Base offers fast shipping for their kits, with a delivery time of 1-2 business days.

Base's Return Policy

Base offers a refund policy for their customers. Customers are eligible for a full refund (excluding the 4% refund processing fee) before their starter kit is mailed out or before their lab order is sent for processing. If the test kit has been sent but the sample hasn't been sent to the lab, customers are eligible for a 70% refund. Kits and lab orders must be used within six months of purchase, and orders over 60 days old are not eligible for any refund. After the Improvement Program is charged, customers are eligible for a full refund before any credits have been used or a 50% refund after the kit has been shipped. Unfortunately, customers won't be eligible for a refund after their test results have been uploaded. The company processes refunds within 5-10 business days, and customers shouldn't mail back their physical kit as it can't be reused. Base reviews refund requests on a case-by-case basis within 60 days of purchase.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
86
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious customers

Stereotype

Health-conscious

Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
85
/
100
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DTCetc Score
86
/
100
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Base on Socials

View this profile on Instagram

Base (@Base) • Instagram photos and videos

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