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Wellness — Health-conscious

April

April is a modern vitamin brand that offers personalized, vegan supplements made with expert nutritionists and scientists' help. Their smart-working formulas are easy to navigate, and they prioritize transparency and education. Perfect for health-conscious customers who prioritize their physical and mental well-being.

DTCetc Score
76
out of 100
01

The story

April is a modern vitamin brand founded by expert nutritionists and scientists who were determined to create effective and transparent supplements that support individual needs. All of their carefully selected ingredients are vegan, and their smart-working formulas are easy to navigate and fit into any daily routine. April believes in a holistic perspective on wellness, which includes a diverse and nutrient-rich diet, regular exercise, daily stress management, and sometimes targeted supplements. They strive to demystify supplements and empower their customers to understand the "why" behind every product in their routine. With a commitment to the environment, April offers a compostable refill system and vegan formulas.

Who shops at April

April would be perfect for customers who prioritize their physical and mental well-being and are looking for high-quality, transparent, and personalized supplements. These are also for

customers that are health-conscious and are aware of the benefits of taking daily vitamins and supplements but are also concerned about the ingredients and their impact on their bodies.

April aligns with these values by offering smart-working formulas that are easy to navigate and made with expert nutritionists and scientists' help. They also prioritize transparency and education, demystifying supplements and explaining the "why" behind each product.

100%
Direct-to-consumer
Wellness
Category
02

The DTCetc bottomline

76
/100
Overall score
Quality60
Sustainability85
Value for money80
Category
Wellness
Style
Health-conscious
03

What customers say

Customers love
  • Customers love the clean ingredients and have noticed positive changes in their energy levels and skin
  • The packaging is visually pleasing and environmentally friendly, with refill packages and no shipping fees
  • The customer service is professional, kind, and helpful
  • Customers appreciate the option to opt out of subscriptions at any time
  • The supplements are inclusive, vegan, and gluten-free

April shipping policy

April has a standard delivery time of 3-5 business days (UK) from when the package is dispatched. If the delivery takes longer than 8 business days, customers are encouraged to reach out to the brand. April ships from a warehouse in the UK and a warehouse in the Netherlands.

April return policy

30-day return window

30-day money back guarantee is offered.

04

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