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April
April is a modern vitamin brand that offers personalized, vegan supplements made with expert nutritionists and scientists' help. Their smart-working formulas are easy to navigate, and they prioritize transparency and education. Perfect for health-conscious customers who prioritize their physical and mental well-being.
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Brand Tags
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April is a modern vitamin brand founded by expert nutritionists and scientists who were determined to create effective and transparent supplements that support individual needs. All of their carefully selected ingredients are vegan, and their smart-working formulas are easy to navigate and fit into any daily routine. April believes in a holistic perspective on wellness, which includes a diverse and nutrient-rich diet, regular exercise, daily stress management, and sometimes targeted supplements. They strive to demystify supplements and empower their customers to understand the "why" behind every product in their routine. With a commitment to the environment, April offers a compostable refill system and vegan formulas.
April would be perfect for customers who prioritize their physical and mental well-being and are looking for high-quality, transparent, and personalized supplements. These are also for
customers that are health-conscious and are aware of the benefits of taking daily vitamins and supplements but are also concerned about the ingredients and their impact on their bodies.
April aligns with these values by offering smart-working formulas that are easy to navigate and made with expert nutritionists and scientists' help. They also prioritize transparency and education, demystifying supplements and explaining the "why" behind each product.
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Here's what shoppers have to say:
- Customers love the clean ingredients and have noticed positive changes in their energy levels and skin
- The packaging is visually pleasing and environmentally friendly, with refill packages and no shipping fees
- The customer service is professional, kind, and helpful
- Customers appreciate the option to opt out of subscriptions at any time
- The supplements are inclusive, vegan, and gluten-free
Cons
- Subscription and cancellation process can be difficult and confusing for customers
- Some customers have experienced issues with receiving their orders and getting timely responses from customer service
- The quality of the products may not meet some customers' expectations
- Delivery service can be unreliable and inconvenient for some customers
April has a standard delivery time of 3-5 business days (UK) from when the package is dispatched. If the delivery takes longer than 8 business days, customers are encouraged to reach out to the brand. April ships from a warehouse in the UK and a warehouse in the Netherlands.
April's return policy requires customers to return products in undamaged condition at their own expense. Certain products, such as supplements, cannot be returned once opened or if the seal is broken due to hygiene concerns. The company reserves the right to refuse a return if products are not in a saleable condition or are damaged. Customers must ship the items, including the receipt or proof of purchase, to a specific address based on their location. Shipping costs for returning the products are the responsibility of the customer.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
85
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100
This brand offers products that are on the pricey side.
Quality Score
60
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100
This brand offers products that are on the pricey side.
DTCetc Score
76
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100
This brand offers products that are on the pricey side.
Target Audience
Health-conscious, personalized, transparent
Stereotype
Health-conscious
Pricing Rating
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Sustainability Score
85
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100
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Quality Score
60
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100
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DTCetc Score
76
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100
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