Atlas

Atlas protein bars are a wellness-focused brand with clean, high-quality ingredients that support both physical and mental wellness. Their unique formula includes ashwagandha, a super plant with science-backed benefits. With a commitment to helping customers become their best selves, Atlas offers plant-based flavors with 15 grams of protein and less than one gram of sugar. Available online and at 1,100 retail locations nationwide, including Sprouts, Stop & Shop, and Lifetime Fitness.

Category
Wellness
Specialty
Socials
76
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Atlas

Atlas is a wellness-focused protein bar brand founded in 2017 by certified sports nutritionist James Oliver. The brand offers a variety of clean, high-quality, real-food ingredients protein bars that support both physical and mental wellness. Atlas's unique formula includes a full 300-mg dose of ashwagandha, a super plant with science-backed benefits. The brand recently added three new plant-based flavors to its lineup, each with 15 grams of protein and less than one gram of sugar. Atlas's protein bars are available for purchase online and at 1,100 retail locations nationwide, including Sprouts, Stop & Shop, and Lifetime Fitness. With a commitment to helping customers become the best version of themselves through mind-and-body nutrition, Atlas's protein bars are a delicious and healthy choice for anyone looking to improve their overall wellness.

Who Shops At Atlas

Customers who prioritize their health and wellness would find Atlas protein bars useful. These customers are likely to be health-conscious and actively seek out products that align with their values. They are interested in clean, high-quality, real-food ingredients that support both physical and mental wellness. They may also be interested in plant-based options and products that are low in sugar. Atlas aligns with these customers' values by offering a variety of protein bars made with real-food ingredients and a full 300-mg dose of ashwagandha, a super plant with science-backed benefits. The brand's recent addition of three new plant-based flavors with 15 grams of protein and less than one gram of sugar further caters to the health-conscious customer. Additionally, Atlas's commitment to helping customers become the best version of themselves through mind-and-body nutrition reinforces the brand's alignment with the values of health-conscious customers. Overall, Atlas protein bars are a delicious and healthy choice for anyone looking to improve their overall wellness.

What customers love about Atlas

Here's what shoppers have to say:
  • The bars have healthy ingredients and are not bloating or constipating
  • The Vanilla Almond Chai flavor is the best with a chewy and tasty texture
  • The bars have a good nutrient balance and are low in sugar
  • The bars are a quick, easy, and convenient snack that is filling
  • The bars have a minimal and clean ingredient list with high protein content
  • The bars have a great taste and texture, and are full on keto
  • The Chocolate, PB, and Almond flavors are all delicious and satisfying
  • The bars are a great alternative to competitor brands and are worth ordering
Cons
  • Bars have unpleasant taste and texture
  • Expensive for the quality
  • Some flavors are not well-received
  • Ingredients may not meet certain dietary preferences

Atlas's Shipping Policy

Atlas offers free standard shipping on all orders shipped within the US and its Territories. Packages are shipped via FedEx or USPS from the Atlas Bar warehouse located in the Greater Boston area. Delivery should take 1-5 business days after being placed, and a shipping confirmation email will be provided with tracking information. Atlas aims to fill and ship all orders within 24 hours of being placed. However, some circumstances may result in delayed shipping or delivery, such as issues related to credit card or payment, higher than expected daily order volumes, severe weather conditions, or unexpected delivery issues. Atlas Bar does not currently offer international shipping.

Atlas's Return Policy

Atlas has a generous refund policy where customers can receive a full refund for their purchase if they are not satisfied with the bars. The brand stands by their product 100%, and customers can even keep the bars. To receive a refund, customers must email a copy of their order receipt to support@atlasbars.com within 30 days of purchase.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
75
/
100
This brand offers products that are on the pricey side.
Quality Score
76
/
100
This brand offers products that are on the pricey side.
DTCetc Score
79
/
100
This brand offers products that are on the pricey side.
Target Audience

Wellness enthusiasts

Stereotype

Health-conscious

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Sustainability Score
75
/
100
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Quality Score
76
/
100
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DTCetc Score
79
/
100
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Atlas on Socials

View this profile on Instagram

Atlas (@Atlas) • Instagram photos and videos

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