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Bird & Be
Bird & Be offers personalized, science-backed fertility-supporting products and services for individuals at any stage of their journey. Their convenient at-home tests and tailored supplements attract proactive customers seeking expert guidance in a supportive, inclusive environment.
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DTCetc’s Take
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Bird & Be is a company founded by a team of reproductive endocrinologists and naturopathic doctors in an effort to optimize fertility through access to care and personalized, at-home essentials. The company offers fertility-supporting products and services to help individuals throughout their journey, regardless of their stage. Their daily packs of personalized prenatals are loaded with top-quality ingredients at just-right doses, and their at-home tests give customers information sooner, so they can flag reproductive health issues and optimize outcomes. Bird & Be takes a convenience-focused and personalized approach to care, tailoring their supplements to each individual's needs and evolving their formulas along the way. They strive to provide accessible care and a safe space for people of all gender identities and sexual orientations.
Bird & Be attracts customers who are proactive about their fertility journey and appreciate a personalized, science-backed approach to reproductive health. Shoppers here value a supportive, inclusive environment and the convenience of at-home testing and tailored supplements. They seek top-quality products and expert guidance, whether they are just beginning their fertility journey or already in the midst of it.
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Here's what shoppers have to say:
- Personalized prenatal supplements
- Gentle on stomachs
- Positive experiences and successful pregnancies
- More affordable compared to fertility treatments
Cons
- Concerns about ship times
- Cost of prenatal tests
Bird & Be currently ships across Canada and the USA, with plans to expand to other locations. Orders typically leave the facility within a couple of days, but shipping times vary depending on the carrier and location. In Canada, shipping usually takes between 3-5 business days, while in the United States it can take 5-9 business days. Subscription orders for vitamins and supplements are eligible for free shipping, while shipping rates for other orders vary based on weight and location. All shipping fees will be visible in the shopping cart before final checkout.
Bird & Be does not accept returns or exchanges at this time. However, if a customer is truly unhappy with their purchase, they can contact the company with their concerns and they will try to make it right.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
85
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100
This brand offers products that are on the pricey side.
DTCetc Score
77
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100
This brand offers products that are on the pricey side.
Target Audience
Proactive, personalized, inclusive
Stereotype
Health-conscious
Pricing Rating
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Sustainability Score
80
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100
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Quality Score
85
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100
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DTCetc Score
77
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100
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