DTCetc is going through periodic scheduled maintainence. We will be back soon. Meanwhile check out our socials
Onsen
"Onsen elevates daily routines into joyful rituals with smarter, functional design. Inspired by Japanese heritage, their purposeful solutions simplify lives while adding elegance to everyday tasks. Invest in long-lasting, high-quality essentials that bring a sense of mindfulness to your day-to-day."
80
/
100
DTCetc Score
Brand Tags
No items found.
DTCetc’s Take
Popular Products
No items found.
Onsen is a brand that was founded by Shane in pursuit of creating better basics for daily routines. Established with a mission to restore the value of overlooked essentials through smarter, functional design, Onsen provides a range of products that are exceptionally useful and elevate daily routines into joyful rituals. From towels for the shower to journals for morning pages, Onsen crafts purposeful solutions that feel good to use and keep on doing their job for the life of the product. Inspired by Shane's half-Japanese heritage, Onsen places a strong emphasis on product functionality, ensuring that customers can rely on their products without any fuss.
Onsen caters to customers who are intentional about their daily routines and value the quality and functionality of basic essentials. These shoppers have a discerning eye for design and a profound appreciation for products that simplify their lives while adding a touch of elegance to everyday tasks. They're drawn to brands that weave personal heritage and cultural inspiration into their ethos, like Onsen, which takes cues from Japanese functionality. Onsen's clientele is willing to invest in long-lasting, high-quality items that go beyond superficial aesthetics, finding satisfaction in the enduring usefulness of the products they choose. They desire their everyday essentials to elevate simple moments into enriching rituals, imbuing a sense of joy and mindfulness into their day-to-day.
Products powered by Next Big Shop - get real time product and sales insights on any Shopify store.
No items found.
Here's what shoppers have to say:
- The towels dry very fast, don't snag, and don't take up much space.
- The towels are very absorbent.
- The towels are bigger compared to other brands
- They are soft, plush, and absorbent, and they dry very quickly.
- The texture is great with these towels giving the bathroom an elevated Japanese look.
- They are super soft, soak up water quickly, and look great.
- The soft waffle texture feels great against the skin, and the color hasn't budged.
Cons
- Customers suspect that positive reviews about the quality of Onsen towels are fake or made by employees.
- The towels have a poor quality and deteriorate quickly, unlike towels that customers have had for 20+ years.
- One customer received only half of their order and was charged customs tax twice due to the company's mistake. The customer service was unhelpful and showed a lack of care for the customer.
Onsen offers shipping to both US and Canada. Customers in the US can enjoy free shipping on orders over $95, or pay a flat rate of $7 for shipping. For international orders, such as those to Canada, customers should note that they may be subject to local customs duties and taxes. During the holiday season, Onsen is working hard to mitigate any potential delays in fulfillment and shipping, but customers should still allow extra time for their orders to arrive.
Onsen offers a 60 day returns policy for their towels. If a customer is not entirely satisfied with their purchase, they can return the items within 60 days of receiving them for a replacement or refund. The customer is responsible for the cost of shipping the item back to Onsen's warehouse.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
70
This brand offers products that are on the pricey side.
Sustainability Score
50
/
100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
67
/
100
This brand offers products that are on the pricey side.
Target Audience
Functional, Quality-Driven, Culturally-Inspired
Stereotype
Minimalist
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
50
/
100
This is a placeholder
Quality Score
80
/
100
This is a placeholder
DTCetc Score
67
/
100
This is a placeholder
Aesop
Aesop's plant-based and laboratory-made ingredients are designed with efficacy and sensory pleasure in mind. The brand's commitment to sustainability and intelligent design is evident in every aspect of their business.
Speciality
Allkinds
Allkinds celebrates the uniqueness of every child with a range of products that cater to their individual needs. From clothing to self-care, kids can express themselves confidently and be proud of who they are.
Speciality
Amass
Amass is a modern-day botanics brand that offers clean botanics for social and self-care rituals. From botanical spirits to personal care products, Amass uses natural, non-GMO botanical ingredients that are carefully selected for a cleaner cocktail or sensory ritual.
Speciality
Amika
Amika is a Brooklyn-based hair care brand founded in 2007, committed to creating clean, sustainably made products for all hair types. Their products have been featured in Allure, InStyle, and New York Magazine, and include styling tools, hair masks, serums, and conditioners. Enjoy their rewards program, refer-a-friend offers, and alternative payment option via Afterpay.
Speciality
Amp Human
Amp Human's innovative products, backed by scientific research, help athletes achieve their goals. Their flagship product, PR Lotion, reduces muscle fatigue and soreness, allowing for harder training and faster recovery.
Speciality
Anese
Anese is a woman-founded beauty brand that celebrates natural curves and lines. Their effective, no BS ingredients and simplistic design make customers feel and look their best. An open conversation about beauty is shared between friends through word of mouth.
Speciality
Athena Club
Athena Club is a sustainable self-care brand founded in 2017 by Allie Griswold, Maria Markina, and Charles Desmarais. We offer all-natural, clean, and sustainable products such as razors, tampons, body lotions, and supplements that are free of synthetics, additives, and harsh substances. We are committed to sustainability and ethical sourcing and have donated over 1 million period products to those in need.
Beached
Beached is the ultimate brand for the busy, on-the-go woman who wants effortless beauty. Inspired by Australian beach culture, their natural, multi-purpose products cut down on beauty routine time while supporting sustainability and ethical practices.
Speciality
Beauty Pie Cosmetics
Beauty Pie Cosmetics is a luxury beauty and skincare brand founded in 2016 by renowned beauty entrepreneur Marcia Kilgore. With products sourced from the best labs around the world and certified as Clean Product, vegan and cruelty-free, Beauty Pie offers a variety of beauty and skincare products at shockingly low prices for members.
Billie Razors
Billie is a women-first body care brand that offers top-quality essentials designed to support women's routines and choices without reinforcing harmful body norms. Their mission is to undo unfair social pressures and empower women worldwide through meaningful donations to women-first organizations and nonprofits.
Speciality
Be the first to know the hottest in online brands.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.