Onsen

"Onsen elevates daily routines into joyful rituals with smarter, functional design. Inspired by Japanese heritage, their purposeful solutions simplify lives while adding elegance to everyday tasks. Invest in long-lasting, high-quality essentials that bring a sense of mindfulness to your day-to-day."

Specialty
Socials
80
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Onsen

Onsen is a brand that was founded by Shane in pursuit of creating better basics for daily routines. Established with a mission to restore the value of overlooked essentials through smarter, functional design, Onsen provides a range of products that are exceptionally useful and elevate daily routines into joyful rituals. From towels for the shower to journals for morning pages, Onsen crafts purposeful solutions that feel good to use and keep on doing their job for the life of the product. Inspired by Shane's half-Japanese heritage, Onsen places a strong emphasis on product functionality, ensuring that customers can rely on their products without any fuss.

Who Shops At Name

Onsen caters to customers who are intentional about their daily routines and value the quality and functionality of basic essentials. These shoppers have a discerning eye for design and a profound appreciation for products that simplify their lives while adding a touch of elegance to everyday tasks. They're drawn to brands that weave personal heritage and cultural inspiration into their ethos, like Onsen, which takes cues from Japanese functionality. Onsen's clientele is willing to invest in long-lasting, high-quality items that go beyond superficial aesthetics, finding satisfaction in the enduring usefulness of the products they choose. They desire their everyday essentials to elevate simple moments into enriching rituals, imbuing a sense of joy and mindfulness into their day-to-day.

What customers love about Onsen

Here's what shoppers have to say:
  • The towels dry very fast, don't snag, and don't take up much space.
  • The towels are very absorbent.
  • The towels are bigger compared to other brands
  • They are soft, plush, and absorbent, and they dry very quickly.
  • The texture is great with these towels giving the bathroom an elevated Japanese look.
  • They are super soft, soak up water quickly, and look great.
  • The soft waffle texture feels great against the skin, and the color hasn't budged.
Cons
  • Customers suspect that positive reviews about the quality of Onsen towels are fake or made by employees.
  • The towels have a poor quality and deteriorate quickly, unlike towels that customers have had for 20+ years.
  • One customer received only half of their order and was charged customs tax twice due to the company's mistake. The customer service was unhelpful and showed a lack of care for the customer.

Onsen's Shipping Policy

Onsen offers shipping to both US and Canada. Customers in the US can enjoy free shipping on orders over $95, or pay a flat rate of $7 for shipping. For international orders, such as those to Canada, customers should note that they may be subject to local customs duties and taxes. During the holiday season, Onsen is working hard to mitigate any potential delays in fulfillment and shipping, but customers should still allow extra time for their orders to arrive.

Onsen's Return Policy

Onsen offers a 60 day returns policy for their towels. If a customer is not entirely satisfied with their purchase, they can return the items within 60 days of receiving them for a replacement or refund. The customer is responsible for the cost of shipping the item back to Onsen's warehouse.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
50
/
100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
67
/
100
This brand offers products that are on the pricey side.
Target Audience

Functional, Quality-Driven, Culturally-Inspired

Stereotype

Minimalist

Pricing Rating
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Sustainability Score
50
/
100
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Quality Score
80
/
100
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DTCetc Score
67
/
100
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Onsen on Socials

View this profile on Instagram

Onsen (@Onsen) • Instagram photos and videos

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