Malin Goetz

Malin + Goetz is a modern-day apothecary founded in 2004 by Matthew Malin and Andrew Goetz in New York City. Their focus on natural ingredients and sustainable formulations and packaging simplifies skin, hair, and body routines, while never testing on animals. Their products are suitable for the most sensitive skin and are made locally in New York to support the local community.

Category
Wellness
Socials
84
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
No items found.

DTCetc’s Take

About Malin Goetz

Malin + Goetz is a modern-day apothecary founded by Matthew Malin and Andrew Goetz in 2004 in New York City. Their products focus on natural ingredients and are designed to simplify skin, hair, and body routines. Malin + Goetz has since spread to Los Angeles, San Francisco, London, and Hong Kong, and their products are also distributed globally. The brand strives to create sustainable formulations and packaging, and they have never tested their products on animals. Their products are suitable for the most sensitive skin and are made locally in New York to support the local community. Malin + Goetz offers a range of skincare, hair, and body products, as well as candles, natural deodorants, fragrances, and a travel-sized line.

Who Shops At Malin Goetz

Customers who prioritize eco-consciousness and natural ingredients in their skincare, haircare, and body care routines would find Malin + Goetz useful. These customers are likely to be health-conscious and environmentally aware, and they seek out products that align with their values. They are also likely to have sensitive skin and are looking for gentle, non-irritating products. Malin + Goetz's focus on natural ingredients and sustainable formulations aligns with these customers' values. The brand's commitment to creating products that are suitable for sensitive skin and never tested on animals also appeals to this customer base. Additionally, the fact that the products are made locally in New York supports the local community, which is important to many eco-conscious consumers. Overall, customers who prioritize natural ingredients, sustainability, and supporting local communities would find Malin + Goetz's products useful. The brand's commitment to these values makes it a great choice for those looking for high-quality, eco-friendly skincare, haircare, and body care products.

What customers love about Malin Goetz

Here's what shoppers have to say:
  • Every single one of their products smells divine.
  • The Malin+Goetz Eucalyptus Deodorant is a great product for everyday use with a pleasant smell and roll-on application.
  • The candles and fragrances are amazing.
  • The shampoo and conditioner, as well as the body lotion, are moisturizing and of good quality.
  • The rum scent is great and the hydration is standard.
  • The skincare products are quickly absorbed and leave skin feeling velvet and comfortable.
  • The sunscreen is very nice for daily use in the city.
  • The sulfur paste works well and the bergamot hands and body wash smells good, lathers well and moisturizes.
  • The eucalyptus deodorant smells natural and acts very delicate.
  • The vitamin B5 moisture cream works well and smells well.
  • The recovery treatment oil and advanced renewal moisturizer work well together.
Cons
  • The skincare products may not meet everyone's expectations.
  • Some products may be priced higher than their perceived value.
  • The packaging design could be more unique.
  • Some customers may find that the peppermint shampoo doesn't lather as much as they prefer.
  • The cilantro conditioner may not be the best option for everyone.
  • The grapefruit face cleanser is effective, but may not be the best on the market.
  • The revitalizing eye cream may not stand out from other similar products.
  • The detox face mask may not provide noticeable results for everyone.
  • The vitamin E face moisture cream is a good option, but may not be the most exceptional.
  • Some customers may not find the skincare products to be highly effective.

Malin Goetz's Shipping Policy

Malin Goetz offers free shipping for orders in the US, Canada, UK, and EU depending on the region. In the US, customers can choose expedited shipping for faster delivery and receive an automated email with a tracking number once their order ships. For shipments to Alaska, Hawaii, and Puerto Rico, delivery can take more than 10 business days. For domestic orders over $50, customers receive free shipping, while international orders over $100 get free shipping.

Malin Goetz's Return Policy

Malin Goetz has a return policy that requires customers to obtain approval from the customer service team before sending back a product. Products purchased through the corporate website can be returned through the website, while products purchased from other retailers must be returned through them. Returns must be made within 30 days of receipt and the product must be at least 75% full to be eligible for a full refund, minus original shipping costs. The company does not accept returns for items that are used or opened. It typically takes the company up to 30 days to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Luxury Consumers

Stereotype

Eco-conscious

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
70
This is a placeholder
Sustainability Score
90
/
100
This is a placeholder
Quality Score
90
/
100
This is a placeholder
DTCetc Score
84
/
100
This is a placeholder

Malin Goetz on Socials

View this profile on Instagram

Malin Goetz (@Malin Goetz) • Instagram photos and videos

Brands Like Malin Goetz

Looking for brands similar to Malin Goetz

We've got you covered. Check out this list of similar Wellness brands that customers of Malin Goetz love.

Dr. Squatch

Dr. Squatch is your personal apothecary of male grooming products. We create organic and natural handmade soap, a powerful anti-acne system in the form of an herbal face wash, and our award-winning beard oil that'll make any beard her most desired accessory.

Native

The Native online shop is the easiest way to invest in your health by using better, cleaner personal care products. We hand-select the best brands to offer you a wide selection of daily essentials that are better for your body and as gentle on the earth as they are effective. Save money with free shipping and join our community!

456 Skin

456 Skin is a pioneering skincare brand that caters to the specific needs of melanin-rich skin. Their science-backed formulations are free of prejudice and offer personalized solutions for phototypes IV, V, and VI.

1999 Beauty

1999 Beauty is a beauty brand that defies traditional rules of aging and makeup. Their multi-purpose products work on all skin types and tones, empowering individuals to create their own definition of beauty. Committed to responsible beauty, they use clean ingredients and sustainable packaging. Perfect for those who prioritize simplicity, versatility, and self-expression.

Aavrani

Aavrani is a beauty brand that combines ancient Indian beauty rituals with modern-day routines. Their natural skincare products, made with ingredients like turmeric and coconut milk, provide healthy, glowing skin. Aavrani celebrates cultural duality and encourages women to embrace their unique identities.

Aesop

Aesop's plant-based and laboratory-made ingredients are designed with efficacy and sensory pleasure in mind. The brand's commitment to sustainability and intelligent design is evident in every aspect of their business.

Aisling Organics

Aisling Organics is the perfect choice for beauty lovers who prioritize health and sustainability. Their diverse range of organic makeup products are effective, safe, and made with natural ingredients. Plus, a portion of their proceeds goes towards a non-profit organization.

Allkinds

Allkinds celebrates the uniqueness of every child with a range of products that cater to their individual needs. From clothing to self-care, kids can express themselves confidently and be proud of who they are.

Amass

Amass is a modern-day botanics brand that offers clean botanics for social and self-care rituals. From botanical spirits to personal care products, Amass uses natural, non-GMO botanical ingredients that are carefully selected for a cleaner cocktail or sensory ritual.

Amika

Amika is a Brooklyn-based hair care brand founded in 2007, committed to creating clean, sustainably made products for all hair types. Their products have been featured in Allure, InStyle, and New York Magazine, and include styling tools, hair masks, serums, and conditioners. Enjoy their rewards program, refer-a-friend offers, and alternative payment option via Afterpay.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.