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Malin Goetz
Malin + Goetz is a modern-day apothecary founded in 2004 by Matthew Malin and Andrew Goetz in New York City. Their focus on natural ingredients and sustainable formulations and packaging simplifies skin, hair, and body routines, while never testing on animals. Their products are suitable for the most sensitive skin and are made locally in New York to support the local community.
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Malin + Goetz is a modern-day apothecary founded by Matthew Malin and Andrew Goetz in 2004 in New York City. Their products focus on natural ingredients and are designed to simplify skin, hair, and body routines. Malin + Goetz has since spread to Los Angeles, San Francisco, London, and Hong Kong, and their products are also distributed globally. The brand strives to create sustainable formulations and packaging, and they have never tested their products on animals. Their products are suitable for the most sensitive skin and are made locally in New York to support the local community. Malin + Goetz offers a range of skincare, hair, and body products, as well as candles, natural deodorants, fragrances, and a travel-sized line.
Customers who prioritize eco-consciousness and natural ingredients in their skincare, haircare, and body care routines would find Malin + Goetz useful. These customers are likely to be health-conscious and environmentally aware, and they seek out products that align with their values. They are also likely to have sensitive skin and are looking for gentle, non-irritating products.
Malin + Goetz's focus on natural ingredients and sustainable formulations aligns with these customers' values. The brand's commitment to creating products that are suitable for sensitive skin and never tested on animals also appeals to this customer base. Additionally, the fact that the products are made locally in New York supports the local community, which is important to many eco-conscious consumers.
Overall, customers who prioritize natural ingredients, sustainability, and supporting local communities would find Malin + Goetz's products useful. The brand's commitment to these values makes it a great choice for those looking for high-quality, eco-friendly skincare, haircare, and body care products.
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Here's what shoppers have to say:
- Every single one of their products smells divine.
- The Malin+Goetz Eucalyptus Deodorant is a great product for everyday use with a pleasant smell and roll-on application.
- The candles and fragrances are amazing.
- The shampoo and conditioner, as well as the body lotion, are moisturizing and of good quality.
- The rum scent is great and the hydration is standard.
- The skincare products are quickly absorbed and leave skin feeling velvet and comfortable.
- The sunscreen is very nice for daily use in the city.
- The sulfur paste works well and the bergamot hands and body wash smells good, lathers well and moisturizes.
- The eucalyptus deodorant smells natural and acts very delicate.
- The vitamin B5 moisture cream works well and smells well.
- The recovery treatment oil and advanced renewal moisturizer work well together.
Cons
- The skincare products may not meet everyone's expectations.
- Some products may be priced higher than their perceived value.
- The packaging design could be more unique.
- Some customers may find that the peppermint shampoo doesn't lather as much as they prefer.
- The cilantro conditioner may not be the best option for everyone.
- The grapefruit face cleanser is effective, but may not be the best on the market.
- The revitalizing eye cream may not stand out from other similar products.
- The detox face mask may not provide noticeable results for everyone.
- The vitamin E face moisture cream is a good option, but may not be the most exceptional.
- Some customers may not find the skincare products to be highly effective.
Malin Goetz offers free shipping for orders in the US, Canada, UK, and EU depending on the region. In the US, customers can choose expedited shipping for faster delivery and receive an automated email with a tracking number once their order ships. For shipments to Alaska, Hawaii, and Puerto Rico, delivery can take more than 10 business days. For domestic orders over $50, customers receive free shipping, while international orders over $100 get free shipping.
Malin Goetz has a return policy that requires customers to obtain approval from the customer service team before sending back a product. Products purchased through the corporate website can be returned through the website, while products purchased from other retailers must be returned through them. Returns must be made within 30 days of receipt and the product must be at least 75% full to be eligible for a full refund, minus original shipping costs. The company does not accept returns for items that are used or opened. It typically takes the company up to 30 days to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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This brand offers products that are on the pricey side.
DTCetc Score
84
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100
This brand offers products that are on the pricey side.
Target Audience
Luxury Consumers
Stereotype
Eco-conscious
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Sustainability Score
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Quality Score
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DTCetc Score
84
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100
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