Juniper

Juniper, a luxury brand based in Stockholm, offers exceptional bed linens, towels, and bathrobes designed for a boutique hotel experience. With a commitment to sustainability and vegan products, Juniper provides the perfect fit for customers who value luxury, quality, and environmental consciousness.

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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Free Shipping
Easy Returns
Sustainable

DTCetc’s Take

About Juniper

Juniper, founded by Mathilda Wibom Westerberg, is a luxury brand that offers exceptional quality bed linens, towels, and bathrobes. The company was established in 2019 and is based in Stockholm, Sweden. Juniper's products are designed to provide the perfect fit for a luxury boutique hotel experience. They never compromise on quality and use the finest raw materials available, paying meticulous attention to detail in their design choices. Sustainability is at the heart of everything Juniper does, with a commitment to creating vegan products and pushing the boundaries for ecosystem sustainability. They prioritize choosing production partners that align with their values and have switched to entirely biodegradable packaging. Juniper continuously assesses the lifecycle of their products to improve logistics, durability, and recyclability. To ensure transparency, Juniper tracks and declares its entire value chain for each product, which can be accessed by scanning the QR code on any Juniper product.

Who Shops At Name

Juniper focuses on luxury seekers, sustainability enthusiasts, and those looking for high-quality linens for the home. Ideal for individuals who desire a hotel-like experience in their personal spaces, Juniper's products will attract those who appreciate fine materials, vegan options, transparency, and environmental consciousness in their purchasing decisions.

What customers love about Juniper

Here's what shoppers have to say:
  • The Juniper bed sheets are the best the reviewer has ever had and they long to come home to them.
  • The sheets make the reviewer feel like they are staying in a luxury hotel.
  • Another reviewer slept like a king in the Juniper sheets and felt like they were in a hotel.
  • The Juniper sheets are affordable luxury and make the reviewer feel like they are staying in a 5-star hotel.
  • One reviewer, who is a parent of small children, slept soundly for the first time in a long time after buying Juniper sheets.
  • The reviewer recommends everyone to try Juniper sheets and says they will never be able to go back to anything else.
Cons
  • The customer service is unresponsive.
  • The bedding fades and loses its shine quickly.
  • The pillow stains easily and it is unattractive.
  • The fabric quality is poor, with holes and broken buttons after washing.
  • Despite the expensive price, Juniper does not provide any assistance.

Juniper's Shipping Policy

Juniper offers free shipping for orders over 50 Euro (500 SEK). For customers who prefer expedited shipping or home delivery, there are paid alternatives available. Juniper ships worldwide, although their website may not fully support all currencies. In such cases, customers are encouraged to contact Juniper's customer care team for assistance. At checkout, customers can choose between different suppliers and time frames for delivery. Once all ordered items are in stock, customers will receive a shipping confirmation email with tracking information. The normal delivery time is 2-3 business days, but during special occasions like Black Week, it may take up to 4-5 business days.

Juniper's Return Policy

Juniper has a flexible return policy for textile products, allowing customers to return them within 30 days of purchase, regardless of the reason, even if the products have been opened or used. A full refund will be provided, excluding any additional shipping costs incurred through services like Budbee and UPS Express. However, opened skin care and hygiene products cannot be returned due to hygienic reasons. To initiate a return, customers must ensure that the product is unbroken and in its original packaging, including any associated packaging. For more detailed information on Juniper's returns and exchange policy, customers can visit the provided link.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
75
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Luxury-conscious sustainability enthusiasts

Stereotype

Conscious consumer

Pricing Rating
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Sustainability Score
85
/
100
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Quality Score
75
/
100
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DTCetc Score
84
/
100
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Juniper on Socials

View this profile on Instagram

Juniper (@Juniper) • Instagram photos and videos

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