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Beauty — Eco-conscious

Herbivore Botanicals

Herbivore Botanicals is an all-natural, vegan skincare and wellness brand founded in 2011 by Seattle-based couple Julia Willis and Alexander Kummerow. Their products are made with ethically sourced materials and are committed to sustainable practices, donating 15% of sales to the ACLU and the Standing Rock Medic + Healer Council. Their skincare options include serums, cleansers, masks, oils, body scrubs and more, all made with organic, vegan, and all-natural ingredients.

herbivorebotanicals.com ↗ ★★★★★ 4.9 via Okendo
Herbivore Botanicals
DTCetc Score
80
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Herbivore Botanicals is a direct-to-consumer beauty brand offering botanical skincare products. The brand operates an e-commerce platform serving multiple countries and regions.

Who shops at Herbivore Botanicals

Customers who prioritize eco-consciousness and sustainability in their purchasing decisions would find Herbivore Botanicals useful. These customers are likely to be environmentally aware and concerned about the impact of their consumption on the planet. They may also be health-conscious and interested in using natural and organic products that are free from harmful chemicals.

Herbivore Botanicals aligns with these customers' values by offering a range of skincare products that are made with ethically sourced, organic, and vegan ingredients. The brand is committed to sustainable practices and uses recyclable and reusable packaging. Additionally, Herbivore Botanicals donates a portion of their sales to philanthropic initiatives, which may appeal to customers who prioritize social responsibility.

Overall, customers who are looking for all-natural, vegan skincare products that are sustainably sourced and packaged, and who want to support a brand that is committed to ethical and philanthropic initiatives, would find Herbivore Botanicals useful.

Herbivore Botanicals
100%
Direct-to-consumer
Beauty
Category
03

The DTCetc bottomline

80
/100
Overall score
Quality90
Sustainability90
Value for money60
Category
Beauty
Style
Eco-conscious
04

What customers say

4.9 Summarized from verified reviews via Okendo

"Makes my face feel super clean without being overly drying, gentle enough to use twice a day."

Herbivore Botanicals receives overwhelmingly positive feedback with customers praising gentle, effective skincare that delivers visible results for various skin concerns.

Customers love
Gentle formulations suitable for sensitive skin
Visible results: smoother texture, reduced fine lines, brighter complexion, faded dark spots
Lightweight, non-sticky textures that absorb well
Small amount goes a long way; good value
Things to consider
Bottle configuration could be improved for easier dispensing
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Popular products

Shop the range ↗

Herbivore Botanicals shipping policy

Free shipping over $50

For domestic orders in the US, Herbivore Botanicals offers free standard shipping for orders over $50 and free 2-day shipping for orders over $150. International orders are subject to duties, taxes, tariffs, and other fees, which are the responsibility of the buyer. US orders may take up to 10 business days to arrive and international orders may take up to 7-14 business days. Customers can track their orders by using the Order Status section of the site by entering their order number and email.

Herbivore Botanicals return policy

30-day return window

Returns are accepted within 30 days of purchase with a pre-paid return label. The returned product must contain at least 50% of the original product remaining to qualify for a refund minus original shipping costs; otherwise store credit is issued.

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