Category — 02 of 10
The best in
beauty.
375 direct-to-consumer beauty brands, ranked by DTCetc score — led by BARR Sweden. How we score →
375
Brands ranked
10
Specialities
96/100
Top score
Top score
96
out of 100
169 OM-SE
Beauty
82/100
170 Aesop Skincare
Beauty
82/100
171 EltaMD Sunscreen
Beauty
82/100
172 Keeps
Beauty
82/100
173 100% PURE
Beauty
81/100
174 Covey
Beauty
81/100
175 Flamingo
Beauty
81/100
176 Gisou
Beauty
81/100
177 Gussi
Beauty
81/100
178 HeTime
Beauty
81/100
179 LoveSeen
Beauty
81/100
180 Merit
Beauty
81/100
181 Bluemercury
Beauty
80/100
182 Darya Hope
Beauty
80/100
183 Dieux
Beauty
80/100
184 Harry’s Razors
Beauty
80/100
185 Herbivore Botanicals
Beauty
80/100
186 Hiki
Beauty
80/100
187 MANTL
Beauty
80/100
188 Nécessaire
Beauty
80/100
189 Pattern Beauty
Beauty
80/100
190 RoseSkinCo
Beauty
80/100
191 Soma Ayurvedic
Beauty
80/100
192 Squigs
Beauty
80/100
03
Asked & answered
Everything shoppers ask us about DTC beauty — scores, prices and sustainability.
What is the best DTC beauty brand?
BARR Sweden tops our ranking with a DTCetc score of 96/100, based on quality, sustainability and pricing. See the full ranked list above for the rest.
How many DTC beauty brands are on DTCetc?
We track 375 direct-to-consumer beauty brands, each scored on quality, sustainability and price and ranked accordingly.
What are the most affordable DTC beauty brands?
Rockwell Razors, Cadence, BH Cosmetics carry the lowest price tiers in our beauty ranking.
What are the most sustainable beauty brands?
busy co, Corpus, Jack Henry lead the category on our sustainability score.