Category — 02 of 10
The best in
beauty.
375 direct-to-consumer beauty brands, ranked by DTCetc score — led by BARR Sweden. How we score →
375
Brands ranked
10
Specialities
96/100
Top score
Top score
96
out of 100
145 Sugardoh
Beauty
84/100
146 Sunday Riley Skincare
Beauty
84/100
147 superzero
Beauty
84/100
148 The Wrap Life
Beauty
84/100
149 Then I Met You
Beauty
84/100
150 Treslúce
Beauty
84/100
151 UOMA Beauty
Beauty
84/100
152 Versed
Beauty
84/100
153 Violette FR
Beauty
84/100
154 Youth to the People
Beauty
84/100
155 ZitSticka
Beauty
84/100
156 Daimon Barber
Beauty
84/100
157 Oodee
Beauty
84/100
158 Glaize
Beauty
84/100
159 PAUME
Beauty
84/100
160 Faace
Beauty
83/100
161 Aisling Organics
Beauty
82/100
162 Colekt
Beauty
82/100
163 Credo Beauty
Beauty
82/100
164 Everyday Humans
Beauty
82/100
165 Hanni
Beauty
82/100
166 Harry's
Beauty
82/100
167 Three Ships
Beauty
82/100
168 Browgame Cosmetics
Beauty
82/100
03
Asked & answered
Everything shoppers ask us about DTC beauty — scores, prices and sustainability.
What is the best DTC beauty brand?
BARR Sweden tops our ranking with a DTCetc score of 96/100, based on quality, sustainability and pricing. See the full ranked list above for the rest.
How many DTC beauty brands are on DTCetc?
We track 375 direct-to-consumer beauty brands, each scored on quality, sustainability and price and ranked accordingly.
What are the most affordable DTC beauty brands?
Rockwell Razors, Cadence, BH Cosmetics carry the lowest price tiers in our beauty ranking.
What are the most sustainable beauty brands?
busy co, Corpus, Jack Henry lead the category on our sustainability score.