Covey

Covey offers easy-to-use routines that transform skin. Founded by Emily DiDonato and Christina Garcia, Covey believes in less is more, with only essential, high-quality, clean products for healthy skin.

Category
Beauty
Specialty
Socials
81
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Female Founder

DTCetc’s Take

About Covey

Covey, founded in 2020 by Emily DiDonato and Christina Garcia, is a skincare brand that offers simple yet effective routines for all skin types. The founders were frustrated by their elaborate skincare routines, which led them to partner with a leading dermatologist to create custom, high-quality, clean products that work together seamlessly. Covey believes that less is more when using the right products, and their routines support the skin's natural functions with ingredients that complement its processes. The brand promises simplicity and only creates what's essential for healthy skin. With Covey, customers can expect easy-to-use routines that transform their skin.

Who Shops At Covey

Covey's customers are those who desire simple yet effective skincare routines for all skin types. They value the brand's high-quality, clean products that work together seamlessly and support the skin's natural functions with ingredients that complement its processes.

What customers love about Covey

Here's what shoppers have to say:
  • The lip seal is amazing and works wonders on dry lips.
  • The product is lightweight and refreshing on the skin.
  • The scent is light and pleasant, and the size of the product is appreciated.
  • The lip balm is great for healthcare professionals who wear masks and struggle with dry lips.
  • The product is long-lasting and hydrating, and a little goes a long way.
  • The Covey lip balm is a nurse's best friend for chapped and irritated lips.
  • The silicone applicator is a great feature, and the texture of the product is perfect.
  • The lip balm is worth the price and is a go-to product for many customers.
  • The lip balm is excellent, and the applicator is precise, making it easy to apply.
Cons
  • The pricing of Covey products may be higher compared to similar brands.

Covey's Shipping Policy

Covey ships to all 50 states in the US and Puerto Rico using UPS as their standard shipping method. Shipping times for UPS ground are approximately 3-5 business days, with longer transit times for Hawaii, Alaska, and Puerto Rico. Expedited shipping options are available for an additional fee, but are only available for Monday through Friday delivery, excluding holidays. If the full Covey routine is purchased, free standard shipping is offered via UPS ground. Sales tax is required by law to be collected on orders being shipped to California, New York, and Utah, and is based on the state where the order is being shipped.

Covey's Return Policy

Covey has a return policy that allows customers to return their products within 30 calendar days from the date they received them. The company will initiate a refund, which will be credited back to the original form of payment within 3-7 business days.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
75
This brand offers products that are on the pricey side.
Sustainability Score
70
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
81
/
100
This brand offers products that are on the pricey side.
Target Audience

Simplicity seekers

Stereotype

Minimalist

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
75
This is a placeholder
Sustainability Score
70
/
100
This is a placeholder
Quality Score
85
/
100
This is a placeholder
DTCetc Score
81
/
100
This is a placeholder

Covey on Socials

View this profile on Instagram

Covey (@Covey) • Instagram photos and videos

Brands Like Covey

Looking for brands similar to Covey

We've got you covered. Check out this list of similar Beauty brands that customers of Covey love.

KraveBeauty

KraveBeauty is on a mission to create skincare basics that work your skin, not against it. Basic, easy-to-use products with gentle formulas don’t overcomplicate skincare. From cleansers to moisturizers, each must be gentle and effective—removing dirt and oils while moisturizing without irritation.

RoseSkinCo

RoseSkinCo prides itself on the simplicity of its skincare products that you can mix and match based on your skin type. Products include moisturizers, exfoliators, scrubs, serums, cleansers and masks. The products are all natural and 100% organic – guaranteed to help you achieve your skin-care goals!

8 Faces

8 Faces is a Canadian beauty brand founded in 2016 by Beth Shuman. The brand offers a certified USDA organic, 100% natural multifunctional skincare balm, 8 Faces Boundless Solid Oil, containing unique ingredients such as the alma berry, full of antioxidants, minerals, and vitamins. 8 Faces has been featured in Goop, Vogue, and Vanity Fair, with luxurious packaging.

100% PURE

Because your skin is the largest organ in the body, it absorbs everything you put on it.  100% PURE is the most nourishing and healthy food for your skin made from pure organic nutrients. Free of anything synthetic or anything artificial.

456 Skin

456 Skin is a pioneering skincare brand that caters to the specific needs of melanin-rich skin. Their science-backed formulations are free of prejudice and offer personalized solutions for phototypes IV, V, and VI.

1999 Beauty

1999 Beauty is a beauty brand that defies traditional rules of aging and makeup. Their multi-purpose products work on all skin types and tones, empowering individuals to create their own definition of beauty. Committed to responsible beauty, they use clean ingredients and sustainable packaging. Perfect for those who prioritize simplicity, versatility, and self-expression.

Aavrani

Aavrani is a beauty brand that combines ancient Indian beauty rituals with modern-day routines. Their natural skincare products, made with ingredients like turmeric and coconut milk, provide healthy, glowing skin. Aavrani celebrates cultural duality and encourages women to embrace their unique identities.

Aesop

Aesop's plant-based and laboratory-made ingredients are designed with efficacy and sensory pleasure in mind. The brand's commitment to sustainability and intelligent design is evident in every aspect of their business.

Aesop Skincare

Aesop is a skincare brand founded in 1987 in Melbourne, Australia, renowned for its meticulously crafted formulas, natural-feeling products, aromatic scents, and numerous brick and mortar stores. A Certified B Corporation, Aesop collaborates with local charities and offers free samples and 90 days to return products.

Anese

Anese is a woman-founded beauty brand that celebrates natural curves and lines. Their effective, no BS ingredients and simplistic design make customers feel and look their best. An open conversation about beauty is shared between friends through word of mouth.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.