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Beauty — Eco-conscious

Merit

Merit is a luxury beauty brand committed to safe and clean self-care routines. Their skin-loving makeup products are vegan, cruelty-free, and environmentally friendly, enriched with plant-based squalane, vitamin B5, and antioxidants.

www.meritbeauty.com ↗ ★★★★★ 4.8 via Yotpo
Merit
DTCetc Score
81
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

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The story

Merit is a luxury beauty brand founded by Katherine Power and Hillary Kerr in 2020. The brand believes in safe and clean self-care routines, which is why all of their products are EU and Clean at Sephora compliant. Merit's product line includes skin-loving makeup products that are enriched with plant-based squalane, vitamin B5, and antioxidants. The brand has also partnered with Biba de Sousa, a renowned facialist, to eliminate potentially acne-triggering ingredients from their products. Merit is committed to being vegan, cruelty-free, and certified by Leaping Bunny. The brand aims to reduce virgin plastic in their products and operations and uses recyclable, reusable, or biodegradable packaging for their shipments. With Merit, customers can enjoy luxury beauty products that are safe for their skin and the planet.

Who shops at Merit

Merit customers are individuals who value safe, clean, and luxurious beauty products. They appreciate the brand's commitment to being vegan, cruelty-free, and environmentally friendly. Merit shoppers are drawn to the skin-loving makeup products that are free from potentially acne-triggering ingredients and enjoy the brand's partnership with renowned facialist Biba de Sousa.

Merit
100%
Direct-to-consumer
Beauty
Category
03

The DTCetc bottomline

81
/100
Overall score
Quality75
Sustainability80
Value for money80
Category
Beauty
Style
Eco-conscious
04

What customers say

4.8 Summarized from verified reviews via Yotpo

"Clean ingredients, wonderful products super customer service fast shipping."

Merit earns near-perfect ratings with customers praising product quality, clean ingredients, fast shipping, and excellent customer service.

Customers love
High-quality makeup products that perform well and stay on
Fast, reliable shipping and easy ordering experience
Clean ingredients and minimalist aesthetic
Excellent customer service and responsive support
11,554
Verified customer reviews via Yotpo
19
Products tracked by our nightly sync
1
Head-to-head face-offs published
05

Popular products

Shop the range ↗

Merit shipping policy

Free shipping over $40

Merit offers shipping to the continental U.S., Hawaii, Alaska, Puerto Rico, Canada, and the UK. However, international and Hawaii/Alaska shipping may experience slightly longer delivery times. The brand does not accept orders billed to P.O. boxes or freight forwarders. Standard shipping is free for orders over $40 USD in the U.S., $50 CAD in Canada, and £50 GBP in the UK. Orders under these amounts have flat fee shipping costs. All orders are processed within 1-3 business days and shipped with DHL, FedEx 2-Day, or USPS. Standard shipping requires 3-5 business days for delivery, while expedited shipping requires 1-3 business days for delivery, after processing. Merit does not ship on weekends or major holidays.

Merit return policy

30-day return window

Merit offers a 30-day return policy for their products. If a customer is not satisfied with a product, they can email Merit to initiate a refund or exchange. Shipping charges are non-refundable, and returns are not accepted for products sold as part of a set unless the full set is returned. If a customer wishes to keep some of the products, they can exchange them for an item of equal or lesser value.

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