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Merit
Merit is a luxury beauty brand committed to safe and clean self-care routines. Their skin-loving makeup products are vegan, cruelty-free, and environmentally friendly, enriched with plant-based squalane, vitamin B5, and antioxidants.
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Merit is a luxury beauty brand founded by Katherine Power and Hillary Kerr in 2020. The brand believes in safe and clean self-care routines, which is why all of their products are EU and Clean at Sephora compliant. Merit's product line includes skin-loving makeup products that are enriched with plant-based squalane, vitamin B5, and antioxidants. The brand has also partnered with Biba de Sousa, a renowned facialist, to eliminate potentially acne-triggering ingredients from their products. Merit is committed to being vegan, cruelty-free, and certified by Leaping Bunny. The brand aims to reduce virgin plastic in their products and operations and uses recyclable, reusable, or biodegradable packaging for their shipments. With Merit, customers can enjoy luxury beauty products that are safe for their skin and the planet.
Merit customers are individuals who value safe, clean, and luxurious beauty products. They appreciate the brand's commitment to being vegan, cruelty-free, and environmentally friendly. Merit shoppers are drawn to the skin-loving makeup products that are free from potentially acne-triggering ingredients and enjoy the brand's partnership with renowned facialist Biba de Sousa.
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Here's what shoppers have to say:
- Merit's customer service is excellent, providing quick responses and helpful recommendations for shade selection.
- The brand's focus on minimalist beauty is appreciated, especially for those working from home.
- The products are high-quality and accurately represented on the website.
- Merit's team is responsive and helpful in resolving any issues with their products.
- Customers can save money by ordering smaller sets and individual items, rather than the full bundle.
Cons
- Poor quality control
- Lackluster customer service
- Possible issues with unauthorized payments
- Inconsistent product quality
- Short-lived results from certain products
Merit offers shipping to the continental U.S., Hawaii, Alaska, Puerto Rico, Canada, and the UK. However, international and Hawaii/Alaska shipping may experience slightly longer delivery times. The brand does not accept orders billed to P.O. boxes or freight forwarders. Standard shipping is free for orders over $40 USD in the U.S., $50 CAD in Canada, and £50 GBP in the UK. Orders under these amounts have flat fee shipping costs. All orders are processed within 1-3 business days and shipped with DHL, FedEx 2-Day, or USPS. Standard shipping requires 3-5 business days for delivery, while expedited shipping requires 1-3 business days for delivery, after processing. Merit does not ship on weekends or major holidays.
Merit offers a 30-day return policy for their products. If a customer is not satisfied with a product, they can email Merit to initiate a refund or exchange. Shipping charges are non-refundable, and returns are not accepted for products sold as part of a set unless the full set is returned. If a customer wishes to keep some of the products, they can exchange them for an item of equal or lesser value.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
75
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100
This brand offers products that are on the pricey side.
DTCetc Score
81
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100
This brand offers products that are on the pricey side.
Target Audience
Clean, conscious, luxury
Stereotype
Eco-conscious
Pricing Rating
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Sustainability Score
80
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100
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Quality Score
75
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100
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DTCetc Score
81
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100
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Rhode
Rhode is a skincare brand founded by Hailey Rhode Bieber that offers a curated selection of essentials formulated for various skin types and needs. The brand is founded on the values of simplicity, affordability, authenticity, quality, and transparency, and is committed to mindful skincare practices such as using clean, vegan, cruelty-free, gluten-free, and fragrance-free ingredients, as well as upcycled and recyclable packaging. The products are developed in collaboration with award-winning dermatologists, chemists, and industry leaders, and are designed to nourish and strengthen the skin barrier over time. Rhode's product formulations feature high-performance ingredients such as peptides, shea butter, niacinamide, cupuaçu, babassu oil, hyaluronic acid, marula oil, squalane, and açai, which work to improve the appearance of fine lines, moisturize and nourish the skin, minimize the look of pores, maintain elasticity, support hydration, and defend against harmful free radicals. The brand's Skincare Advisory Board, which comprises experts in chemistry and dermatology, guides the development of Rhode's products from initial formula to final glaze.
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Beauty Pie Cosmetics is a luxury beauty and skincare brand founded in 2016 by renowned beauty entrepreneur Marcia Kilgore. With products sourced from the best labs around the world and certified as Clean Product, vegan and cruelty-free, Beauty Pie offers a variety of beauty and skincare products at shockingly low prices for members.
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