The DTCetc Face-Off Beauty Updated July 2026

Loops Beauty vs Summer Fridays

Loops Beauty and Summer Fridays are both trend-driven skincare brands with different specialties. Loops makes high-tech hydrogel sheet masks -- single-use, targeted, mess-free treatments made in South Korea. Summer Fridays is known for its cult jelly and cream masks plus a broader skincare-and-lip range with a clean, minimalist aesthetic. Pick Loops for targeted single-use masking; pick Summer Fridays for reusable jar masks and a fuller routine.

DTCetc score

Loops Beauty74/100
Summer Fridays78/100

Customer rating

Loops Beauty4.6★ 809
Summer Fridays4.76★

Typical prices

Loops Beauty
Summer Fridays$26–$68

Pricing tier

Loops Beauty$$$
Summer Fridays$$$
The verdict

Which should you pick?

Loops Beauty
★★★★½ 4.6 · 809 reviews
74/100

Best forBeauty shoppers

★ Quality 80/100 Visit Loops Beauty →
Summer Fridays
★★★★¾ 4.76
78/100

Best forYoung adults, women

★ Quality 90/100 Visit Summer Fridays →

The bottom lineLoops Beauty is the specialist choice for targeted sheet masks with dermatologist backing and strong adhesion; Summer Fridays offers broader skincare categories with slightly higher editorial quality (78 vs 74) and sustainability credentials (80 vs 50). Loops customers praise skin clarity and refreshment; Summer Fridays customers highlight lip product texture and packaging. Both have 30-day returns and similar free-shipping thresholds ($40 vs $35), but Summer Fridays includes promotional gifts with purchase.

Key differences at a glance

  • Loops Beauty focuses exclusively on hydrogel sheet masks; Summer Fridays offers skincare, bodycare, eye care, lip care, and makeup across multiple categories.
  • Summer Fridays scores higher on sustainability (80/100) than Loops Beauty (50/100) per editorial assessment.
  • Loops Beauty emphasizes dermatologist-approved formulas and South Korean hydrogel technology; Summer Fridays highlights clean, vegan, cruelty-free positioning and ingredient benefits (retinol, hyaluronic acid, vitamin C)
  • Summer Fridays includes promotional gifts (free mini sunscreen at $50+, free lip oil at $75+); Loops Beauty does not mention gift incentives.
  • Summer Fridays customer reviews note small product sizes for the price; Loops Beauty reviews focus on skin-feel benefits (clean, refreshed, brighter) without size complaints.

Still weighing it up? Save this comparison & get deals on both →

From 809+ published customer reviews

What customers actually say

This is my favorite LOOPS face mask! When I've had a hard or busy day I love to pop this on and feel so clean and refreshed afterward.

Loops Beauty verified buyer · via Yotpo
4.6 809 reviews · via Yotpo

Across 809 Yotpo reviews Loops Beauty holds an average score of about 4.6 out of 5.

Customers love
  • Customers describe the masks as leaving skin feeling clean, refreshed, brighter and clearer

So smooting and light on the lips. Perfect every day colors

Summer Fridays verified buyer · via Okendo
4.76 store rating · via Okendo

Summer Fridays lip products are highly praised for their smooth, lightweight texture and cute packaging, though some customers note the small size and occasional delivery issues.

Customers love
  • Smooth, non-sticky texture that feels great on lips
  • Cute, travel-friendly packaging perfect for gifting
  • Moisturizing with good pigment and pleasant scent
Watch out for
  • Product tubes are very small for the price
  • One delivery failure reported
  • Scent doesn't match vanilla description in at least one case

Summarized from each brand's own published customer reviews. We never republish full reviews — read them all at the source.

Shop the face-off

Most-loved pieces, side by side

Summer Fridays typical prices$26–$68

At a Glance

Comparison Between
L
Loops Beauty
Summer Fridays
Summer Fridays
Category Beauty Beauty
Speciality Personal Care, Cosmetics, Skin Care
DTCetc Score 74/100 78/100
Customer rating 4.6★ · 809 4.76
Typical price range $26–$68
Free shipping Free over $40 Free
Return window 30 days 30 days
Stereotype Trendsetter
Pricing Rating
$$$$$ This brand is moderately priced
$$$$$ This brand is moderately priced
Sustainability Score
50/100
This brand scores fair in sustainability
80/100
This brand scores excellent in sustainability
Quality Score
80/100
This brand scores excellent for product quality
90/100
This brand scores excellent for product quality

Who shops at Loops Beauty Vs. Summer Fridays

Who shops at Loops Beauty

Loops is aimed at anyone looking for targeted, dermatologist-approved sheet masks, with every mask formulated to suit all skin types and cut in two pieces to fit all kinds of faces.

More about Loops Beauty →

Who shops at Summer Fridays

Customers who consider themselves trendsetters and are interested in clean, vegan, and cruelty-free skincare products would find Summer Fridays useful. These customers are likely looking for products that align with their values and are conscious of the impact their purchases have on the environment. They are also interested in achieving a sunk-kissed glow and are willing to invest in high-quality skincare products to achieve this look.

Summer Fridays aligns with these customers' values by offering clean, vegan, cruelty and paraben-free products that are not only good for their skin but also for the environment. The company's recycling program also appeals to customers who are conscious of their environmental impact and want to reduce waste.

Additionally, customers who are active on social media and follow beauty influencers are likely to be drawn to Summer Fridays due to the company's popularity on Instagram and features in various publications. These customers are always on the lookout for the latest trends and products, and Summer Fridays' trendy packaging and innovative formulas are sure to catch their attention.

Overall, Summer Fridays is a great option for customers who prioritize clean, vegan, and cruelty-free skincare products, are interested in achieving a sunk-kissed glow, and are always on the lookout for the latest trends in the beauty industry.

More about Summer Fridays →

Loops Beauty Vs. Summer Fridays The Pros

Loops Beauty's Pros

  • Dermatologist-approved formulas developed with a dermatologist team
  • Made in South Korea using advanced hydrogel technology
  • Clean formulas that never include parabens, phthalates, sulphates or synthetic fragrances
  • Cruelty free
  • Masks stick to the face and won't slip; targeted formulas for specific skin needs
More about Loops Beauty →

Summer Fridays's Pros

  • Offers free shipping on U.S. orders $35+
  • Provides promotional gifts with purchase (free mini sunscreen with $50+ orders, free lip oil with $75+ orders)
  • Products organized by benefit (hydrating, brightening, exfoliating, etc.) and ingredient for easy browsing
  • Carries both new arrivals and best-selling items
More about Summer Fridays →

Loops Beauty's shipping policy Vs. Summer Fridays's Shipping Policy

Loops Beauty's shipping policy

Free Shipping Over $40 (as stated on the homepage). The store's dedicated shipping-policy page was published but left empty, so no further shipping details are stated.

More about Loops Beauty →

Summer Fridays's shipping policy

Free shipping on U.S. orders $35+.

More about Summer Fridays →

Loops Beauty's return policy vs Summer Fridays's Return Policy

Loops Beauty's return policy

If you are not 100% satisfied with your purchase you can return your item(s) for a full refund within 30 days of purchase. Returns must be in the state you received them and in the original packaging. To return, email help@loopsbeauty.com for a return authorization; returns without authorization are not accepted, and the item must be returned at your own expense. Most returns take about 5-10 business days to be received, inspected and processed, after which a refund is issued to the original payment method for the full purchase amount (credit-card refunds may take an additional 2-10 business d

More about Loops Beauty →

Summer Fridays's return policy

Summer Fridays has a 30-day return policy for customers who are unhappy with their online purchases. To initiate the return process, customers must contact their customer service team. Returns must be purchased through the Summer Fridays website and can take 5 to 7 business days to arrive back at their facility. No items purchased outside of the website can be returned. All items must be returned within 30 days in order to be eligible for a refund.

More about Summer Fridays →
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