Category — 02 of 10
The best in
beauty.
375 direct-to-consumer beauty brands, ranked by DTCetc score — led by BARR Sweden. How we score →
375
Brands ranked
10
Specialities
96/100
Top score
Top score
96
out of 100
193 Temple
Beauty
80/100
194 Thrive Causemetics
Beauty
80/100
195 Tula
Beauty
80/100
196 Noto
Beauty
80/100
197 Klei
Beauty
80/100
198 Firsthand
Beauty
80/100
199 CRA-YON
Beauty
80/100
200 Asarai
Beauty
79/100
201 Balls Trimmer
Beauty
79/100
202 Beached
Beauty
79/100
203 Ceremonia
Beauty
79/100
204 Curie
Beauty
79/100
205 Fussy
Beauty
79/100
206 Jeffree Star Cosmetics
Beauty
79/100
207 Hickap
Beauty
79/100
Color&Co Hair Color 208
Color&Co Hair Color
Beauty
78/100
209 Follain Skincare
Beauty
78/100
210 Freck Beauty Makeup
Beauty
78/100
211 Gladskin
Beauty
78/100
212 Nuud
Beauty
78/100
213 Sol de Janeiro
Beauty
78/100
214 Supergoop!
Beauty
78/100
215 Three Ships Beauty
Beauty
78/100
216 Velour
Beauty
78/100
03
Asked & answered
Everything shoppers ask us about DTC beauty — scores, prices and sustainability.
What is the best DTC beauty brand?
BARR Sweden tops our ranking with a DTCetc score of 96/100, based on quality, sustainability and pricing. See the full ranked list above for the rest.
How many DTC beauty brands are on DTCetc?
We track 375 direct-to-consumer beauty brands, each scored on quality, sustainability and price and ranked accordingly.
What are the most affordable DTC beauty brands?
Rockwell Razors, Cadence, BH Cosmetics carry the lowest price tiers in our beauty ranking.
What are the most sustainable beauty brands?
busy co, Corpus, Jack Henry lead the category on our sustainability score.