Category — 02 of 10
The best in
beauty.
375 direct-to-consumer beauty brands, ranked by DTCetc score — led by BARR Sweden. How we score →
375
Brands ranked
10
Specialities
96/100
Top score
Top score
96
out of 100
49 Heyday Skincare
Beauty
88/100
50 Jill Razor
Beauty
88/100
51 Refy
Beauty
88/100
52 Soft Services
Beauty
88/100
53 Teadora
Beauty
88/100
54 Act + Acre
Beauty
87/100
55 Aesop
Beauty
87/100
56 Alleyoop
Beauty
87/100
57 Ayond
Beauty
87/100
58 Every Man Jack
Beauty
87/100
59 Face Theory
Beauty
87/100
60 Jode-Ian
Beauty
87/100
61 Kinship
Beauty
87/100
62 Kulfi
Beauty
87/100
63 Rhode
Beauty
87/100
64 BARBER PRO
Beauty
87/100
65 Crude
Beauty
86/100
66 Divyne
Beauty
86/100
67 Jones Road
Beauty
86/100
68 KNOW
Beauty
86/100
69 Nopalera
Beauty
86/100
70 Tattly
Beauty
86/100
71 The Beauty Chef
Beauty
86/100
72 Typology
Beauty
86/100
03
Asked & answered
Everything shoppers ask us about DTC beauty — scores, prices and sustainability.
What is the best DTC beauty brand?
BARR Sweden tops our ranking with a DTCetc score of 96/100, based on quality, sustainability and pricing. See the full ranked list above for the rest.
How many DTC beauty brands are on DTCetc?
We track 375 direct-to-consumer beauty brands, each scored on quality, sustainability and price and ranked accordingly.
What are the most affordable DTC beauty brands?
Rockwell Razors, Cadence, BH Cosmetics carry the lowest price tiers in our beauty ranking.
What are the most sustainable beauty brands?
busy co, Corpus, Jack Henry lead the category on our sustainability score.