Crude

Crude is a soulful self-care brand that connects customers back to their skin's natural intelligence. Their organic, plant-based products care for the skin without disrupting its microbiome, while their blog delves into modern obsessions and crises. Discover the School of UnLearning.

Category
Beauty
Socials
86
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Crude

Crude is a self-care brand founded by Denise, a Master Esthetician, in 2014. The company is dedicated to connecting people back to their intelligent, powerful, and living skin through their line of soapless, detergent-free, flora-friendly products. Crude's products were formulated to care for the skin without disrupting its microbiome, using only a handful of organic, plant-based ingredients that are critical to cleansing, healing, and aliveness. The brand's blog, SOUL, delves deeper into their modern obsessions, celebrations, and crises, from beauty industry trends to environmental justice through intersectionality. Crude is a company with soul, and they invite customers to show up and know up at The School of UnLearning.

Who Shops At Crude

Crude's target customers are those interested in self-care and skincare products that support the skin's natural microbiome. They appreciate the brand's focus on organic, plant-based ingredients and educational content on topics related to beauty, wellness, and environmental justice.

What customers love about Crude

Here's what shoppers have to say:
  • Customers love the glow that Crude gives their skin.
  • The oil cleanses well and has a great smell.
  • Crude has helped some users improve their acne and overall skin health.
  • Products are easy to use and it improves the look and feel of the skin.
Cons
  • The product may cause skin irritation and dryness
  • The scent of some oils may be overpowering and unpleasant

Crude's Shipping Policy

CRUDE usually ships orders within 48 hours of purchase, but customers are asked to allow up to 14 business days for fulfillment before shipping. During sales, it may take longer to receive orders. CRUDE ships products internationally, and customers should expect to wait approximately four weeks for their order to arrive after shipping. However, customs departments have the right to hold items, and the length of time they choose to hold them is beyond the brand's control. CRUDE does not pay for anything to be released from customs to customers.

Crude's Return Policy

Crude Personal Care has a strict return policy due to the nature of their products. Returns cannot be accepted, but if a customer is unhappy with a product, they can contact the company to try to accommodate on a case-by-case basis. Customers are advised to read ingredients carefully, know their allergies, and test the product on a small patch of skin before applying to the face. If an allergic reaction occurs, they should discontinue use and see a medical professional if necessary. If a package is unopened and in its original packaging, it can be sent to the provided address for a refund.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
86
/
100
This brand offers products that are on the pricey side.
Target Audience

Organic self-care enthusiasts

Stereotype

Eco-conscious

Pricing Rating
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80
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Sustainability Score
80
/
100
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Quality Score
85
/
100
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DTCetc Score
86
/
100
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Crude on Socials

View this profile on Instagram

Crude (@Crude) • Instagram photos and videos

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