Crude
Crude is a soulful self-care brand that connects customers back to their skin's natural intelligence. Their organic, plant-based products care for the skin without disrupting its microbiome, while their blog delves into modern obsessions and crises. Discover the School of UnLearning.
In the wild
Campaign & product imagery, pulled straight from the source. Drag to explore →
The story
CRUDE is a personal care brand focused on microbiome-friendly cleansing products. The brand uses plant-based ingredients like sunflower oil and aloe vera instead of synthetic detergents. CRUDE makes the world's first certified Microbiome-Friendly body wash.
For people seeking gentle, plant-based skincare that works with their skin's natural processes rather than stripping it.
The DTCetc bottomline
What customers say
- Uses plant-based ingredients like sunflower oil and aloe vera
- Formulated to be microbiome-friendly and preserve natural skin oils
- Avoids synthetic detergents and harsh exfoliants
- Free standard domestic shipping on orders $65+
- First certified Microbiome-Friendly body wash
Popular products
Crude shipping policy
Free shipping over $65
Free standard domestic shipping is available on orders $65 and above.
Crude return policy
Returns are not accepted due to the nature of the products. Customers unhappy with a product should contact the brand, which will attempt to accommodate on a case-by-case basis.
