Crude

Crude is a soulful self-care brand that connects customers back to their skin's natural intelligence. Their organic, plant-based products care for the skin without disrupting its microbiome, while their blog delves into modern obsessions and crises. Discover the School of UnLearning.

Category
Beauty
Socials
85
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
No items found.

DTCetc’s Take

About Crude

Crude is a self-care brand founded by Denise, a Master Esthetician, in 2014. The company is dedicated to connecting people back to their intelligent, powerful, and living skin through their line of soapless, detergent-free, flora-friendly products. Crude's products were formulated to care for the skin without disrupting its microbiome, using only a handful of organic, plant-based ingredients that are critical to cleansing, healing, and aliveness. The brand's blog, SOUL, delves deeper into their modern obsessions, celebrations, and crises, from beauty industry trends to environmental justice through intersectionality. Crude is a company with soul, and they invite customers to show up and know up at The School of UnLearning.

Who Shops At Crude

Crude's target customers are those interested in self-care and skincare products that support the skin's natural microbiome. They appreciate the brand's focus on organic, plant-based ingredients and educational content on topics related to beauty, wellness, and environmental justice.

What customers love about Crude

Here's what shoppers have to say:
  • Customers love the glow that Crude gives their skin.
  • The oil cleanses well and has a great smell.
  • Crude has helped some users improve their acne and overall skin health.
  • Products are easy to use and it improves the look and feel of the skin.
Cons
  • The product may cause skin irritation and dryness
  • The scent of some oils may be overpowering and unpleasant

Crude's Shipping Policy

CRUDE usually ships orders within 48 hours of purchase, but customers are asked to allow up to 14 business days for fulfillment before shipping. During sales, it may take longer to receive orders. CRUDE ships products internationally, and customers should expect to wait approximately four weeks for their order to arrive after shipping. However, customs departments have the right to hold items, and the length of time they choose to hold them is beyond the brand's control. CRUDE does not pay for anything to be released from customs to customers.

Crude's Return Policy

Crude Personal Care has a strict return policy due to the nature of their products. Returns cannot be accepted, but if a customer is unhappy with a product, they can contact the company to try to accommodate on a case-by-case basis. Customers are advised to read ingredients carefully, know their allergies, and test the product on a small patch of skin before applying to the face. If an allergic reaction occurs, they should discontinue use and see a medical professional if necessary. If a package is unopened and in its original packaging, it can be sent to the provided address for a refund.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
80
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
86
/
100
This brand offers products that are on the pricey side.
Target Audience

Organic self-care enthusiasts

Stereotype

Eco-conscious

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
80
/
100
This is a placeholder
Quality Score
85
/
100
This is a placeholder
DTCetc Score
86
/
100
This is a placeholder

Crude on Socials

View this profile on Instagram

Crude (@Crude) • Instagram photos and videos

Brands Like Crude

Looking for brands similar to Crude

We've got you covered. Check out this list of similar Beauty brands that customers of Crude love.

Dr. Squatch

Dr. Squatch is your personal apothecary of male grooming products. We create organic and natural handmade soap, a powerful anti-acne system in the form of an herbal face wash, and our award-winning beard oil that'll make any beard her most desired accessory.

KraveBeauty

KraveBeauty is on a mission to create skincare basics that work your skin, not against it. Basic, easy-to-use products with gentle formulas don’t overcomplicate skincare. From cleansers to moisturizers, each must be gentle and effective—removing dirt and oils while moisturizing without irritation.

Native

The Native online shop is the easiest way to invest in your health by using better, cleaner personal care products. We hand-select the best brands to offer you a wide selection of daily essentials that are better for your body and as gentle on the earth as they are effective. Save money with free shipping and join our community!

Rhode

Rhode is a skincare brand founded by Hailey Rhode Bieber that offers a curated selection of essentials formulated for various skin types and needs. The brand is founded on the values of simplicity, affordability, authenticity, quality, and transparency, and is committed to mindful skincare practices such as using clean, vegan, cruelty-free, gluten-free, and fragrance-free ingredients, as well as upcycled and recyclable packaging. The products are developed in collaboration with award-winning dermatologists, chemists, and industry leaders, and are designed to nourish and strengthen the skin barrier over time. Rhode's product formulations feature high-performance ingredients such as peptides, shea butter, niacinamide, cupuaçu, babassu oil, hyaluronic acid, marula oil, squalane, and açai, which work to improve the appearance of fine lines, moisturize and nourish the skin, minimize the look of pores, maintain elasticity, support hydration, and defend against harmful free radicals. The brand's Skincare Advisory Board, which comprises experts in chemistry and dermatology, guides the development of Rhode's products from initial formula to final glaze.

RoseSkinCo

RoseSkinCo prides itself on the simplicity of its skincare products that you can mix and match based on your skin type. Products include moisturizers, exfoliators, scrubs, serums, cleansers and masks. The products are all natural and 100% organic – guaranteed to help you achieve your skin-care goals!

8 Faces

8 Faces is a Canadian beauty brand founded in 2016 by Beth Shuman. The brand offers a certified USDA organic, 100% natural multifunctional skincare balm, 8 Faces Boundless Solid Oil, containing unique ingredients such as the alma berry, full of antioxidants, minerals, and vitamins. 8 Faces has been featured in Goop, Vogue, and Vanity Fair, with luxurious packaging.

100% PURE

Because your skin is the largest organ in the body, it absorbs everything you put on it.  100% PURE is the most nourishing and healthy food for your skin made from pure organic nutrients. Free of anything synthetic or anything artificial.

456 Skin

456 Skin is a pioneering skincare brand that caters to the specific needs of melanin-rich skin. Their science-backed formulations are free of prejudice and offer personalized solutions for phototypes IV, V, and VI.

1999 Beauty

1999 Beauty is a beauty brand that defies traditional rules of aging and makeup. Their multi-purpose products work on all skin types and tones, empowering individuals to create their own definition of beauty. Committed to responsible beauty, they use clean ingredients and sustainable packaging. Perfect for those who prioritize simplicity, versatility, and self-expression.

Aavrani

Aavrani is a beauty brand that combines ancient Indian beauty rituals with modern-day routines. Their natural skincare products, made with ingredients like turmeric and coconut milk, provide healthy, glowing skin. Aavrani celebrates cultural duality and encourages women to embrace their unique identities.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
No items found.