KNOW

KNOW, founded by Vanessa Hudgens and beauty entrepreneur Mary Berry, offers elegant and effective skincare solutions with natural, vegan ingredients. Their targeted products address real skin problems and have won numerous industry awards.

Category
Beauty
Specialty
Socials
85
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About KNOW

KNOW is a skincare brand founded by actress-turned-entrepreneur Vanessa Hudgens in collaboration with serial beauty entrepreneur Mary Berry. KNOW offers effective and elegant skincare solutions for all beauty routines. The brand values unique, natural ingredients that are easy to understand and are committed to clean beauty by exclusively using natural, vegan ingredients and saying no to parabens and other harmful compounds. KNOW offers targeted, high efficacy products for real skin problems, with the Glacial Bay Clay Mask being the first in their line of targeted products. With Mary Berry's expertise in developing over 1,000 groundbreaking beauty products, KNOW's formula is exclusively clean, uses premium ingredients, and has won numerous industry awards.

Who Shops At Name

KNOW's customers are drawn to the brand's commitment to clean beauty and natural, vegan ingredients. They appreciate the collaboration between Vanessa Hudgens and Mary Berry, which combines expertise in beauty product development and acting. KNOW's clientele is interested in targeted, high-efficacy products that address real skin problems and are made with premium ingredients. They are likely to be attracted to the brand's industry awards and reputation for clean, effective skincare solutions.

What customers love about KNOW

Here's what shoppers have to say:
  • Leaves skin looking and feeling clean and beautiful
  • The best clay mask used, easy to spread, and not gunky
  • Smells nice and refreshing, and skin is smooth and refreshed after use
  • Effective at taking out impurities and great for combination skin
  • Tightens face within 15 minutes, leaving skin glowing and soft
  • Helps clear up acne and easy to apply
Cons
  • The product may cause skin irritation and sensitivity, and it is recommended to do a patch test before use.
  • Some users have reported experiencing a burning sensation and breakouts after using the product.
  • The product contains natural ingredients with strong fragrances, which may not be suitable for all users.

KNOW's Shipping Policy

KNOW's Return Policy

KNOW offers a return policy for domestic orders within 30 days of purchase on a case-by-case basis. The brand understands that skincare is a personal purchase and sometimes items may not be suitable for a customer. However, original shipping charges are non-refundable.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
86
/
100
This brand offers products that are on the pricey side.
Target Audience

Clean beauty enthusiasts

Stereotype

Eco-conscious

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Sustainability Score
80
/
100
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Quality Score
85
/
100
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DTCetc Score
86
/
100
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KNOW on Socials

View this profile on Instagram

KNOW (@KNOW) • Instagram photos and videos

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