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Beauty — Eco-conscious

KNOW

KNOW, founded by Vanessa Hudgens and beauty entrepreneur Mary Berry, offers elegant and effective skincare solutions with natural, vegan ingredients. Their targeted products address real skin problems and have won numerous industry awards.

DTCetc Score
86
out of 100
01

The story

KNOW is a skincare brand founded by actress-turned-entrepreneur Vanessa Hudgens in collaboration with serial beauty entrepreneur Mary Berry. KNOW offers effective and elegant skincare solutions for all beauty routines. The brand values unique, natural ingredients that are easy to understand and are committed to clean beauty by exclusively using natural, vegan ingredients and saying no to parabens and other harmful compounds. KNOW offers targeted, high efficacy products for real skin problems, with the Glacial Bay Clay Mask being the first in their line of targeted products. With Mary Berry's expertise in developing over 1,000 groundbreaking beauty products, KNOW's formula is exclusively clean, uses premium ingredients, and has won numerous industry awards.

Who shops at KNOW

KNOW's customers are drawn to the brand's commitment to clean beauty and natural, vegan ingredients. They appreciate the collaboration between Vanessa Hudgens and Mary Berry, which combines expertise in beauty product development and acting. KNOW's clientele is interested in targeted, high-efficacy products that address real skin problems and are made with premium ingredients. They are likely to be attracted to the brand's industry awards and reputation for clean, effective skincare solutions.

100%
Direct-to-consumer
Beauty
Category
02

The DTCetc bottomline

86
/100
Overall score
Quality85
Sustainability80
Value for money80
Category
Beauty
Style
Eco-conscious
03

What customers say

Customers love
  • Leaves skin looking and feeling clean and beautiful
  • The best clay mask used, easy to spread, and not gunky
  • Smells nice and refreshing, and skin is smooth and refreshed after use
  • Effective at taking out impurities and great for combination skin
  • Tightens face within 15 minutes, leaving skin glowing and soft
  • Helps clear up acne and easy to apply

KNOW return policy

30-day return window

KNOW offers a return policy for domestic orders within 30 days of purchase on a case-by-case basis. The brand understands that skincare is a personal purchase and sometimes items may not be suitable for a customer. However, original shipping charges are non-refundable.

04

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